Machine Labs ‑ Email Marketing

Machine Labs ‑ Email Marketing

by Machine Labs

Easy email marketing, pop-ups & reports to boost your sales

4.9 of 5 stars(17 reviews)

Marketing Just Got Simple

Pulling data from Shopify in one click, track all your marketing campaigns in one place and start effortlessly understanding your customers.

Automate & Boost Your Sales

Leave the data analysis and email segmentation to us. We make it easy to engage customers with pre-made email flows to get them buying again

Stand Out From The Noise

Make your message pop with artificial intelligence generated subject lines and email content, 500,000+ royalty free images, GIFs and more.

About Machine Labs ‑ Email Marketing

We grow your business

7x Revenue Increase

Send ultra-tailored communications with our 52 segments to increase your revenue by 700%. Target high spenders with premium products, only send offers to customers that respond to them and avoid contacting regular refunders.

55% Conversion Increase

Let our automations do the work for you. Send trigger-based emails to recruit, retain and reactivate your customers, increasing your CTR by 150% and your conversions by 55%.

12% Higher Open Rate

With strict anti-spam technology in place, we ensure your email gets delivered straight to the inbox. Get your message seen and opened, up to 12% more than other marketing solutions.

98% Increased Pop-up Conversions

Our users have seen their conversion rates almost double with our fully customizable pop-ups. Grow your database and use our lead conversion and win-back automations to boost your sales.

3 Hours A Week Saved

Our AI powered inspiration tool generates your subject lines, preview text and email content at the click of a button. You can also automatically populate a grid of new, trending, top sellers or random products at the send time of your emails, giving you more time to concentrate on the fun stuff.

All the features you can't market without

  • Easy & intuitive drag n drop email builder
  • 100s of theme & layout templates
  • Human-like text written for you
  • 500,000 Royalty free images & gifs
  • Pop-ups
  • Integrated Shopify products & smart product recommendation
  • Ready-to-go-automations
  • 52 Pre-made mailing list segments
  • Emails previews on all major devices
  • High deliverability rates
  • Real-time advanced reporting
  • Find out how much a customer is worth
  • Discover which magnet products attract your best customers and the terminal products that lead to customers never buying again.

We help you contact the right customers, at the right time, with the right offer.

Increase your orders, create campaigns that convert, save hours of time and turn your marketing plan into an automated sales engine.

Seamless Start-up

  • A 1-click integration imports all your historic order data and live Shopify products.
  • Input your sales targets and smash them with each campaign contributing to the bottom line.
  • Make life easier with our user-friendly interface, built-in AI and 5-star support.

Send Better Emails

  • Our emails are designed to drive traffic to your store and increase conversions.
  • With 52 pre-made segments, ready-to-go automations and email previews your communications will look great and make your customers feel valued when it matters most.

Stay on top of the numbers

  • Understand which campaigns convert, how your cohorts are performing and how much you can spend to recruit a customer.
  • Get the metrics that matter and rocket your sales.

Integrates with

  • Google Analytics,
  • Google Forms,
  • Personal Discount,
  • Typeform

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 14-day free trial

See all pricing options
Free Plan


  • Free for up to 1,000 contacts

  • 15 sends per contact

  • 100s of templates

  • Pre-made automations

  • Access to all features

  • No Machine Labs logos

Pioneer Plan


  • Pricing per contact count with no hidden fees

  • $35 up to 2500 contacts

  • Access to all features

  • Free merch

  • All plans get 5* live support

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.9 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    94% of ratings are 5 stars
  • 4 of 5 stars
    6% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews

Lost Stock

Easy to use email marketing software, which syncs up well with Shopify. Great templates which help with design inspiration, and a really helpful team who were ready to answer any questions we had. Thanks Machine Labs!

Waggin' Tail Store

I'm really loving the app, it looks great and it's easy to use. Only the pop ups don't seem to work very well on mobile? The page becomes blank while it loads and it takes maybe 3 secs to show up, and it covers the whole screen you can't even see the close button. So I had to use a pop up from another app but now it seems like the sign ups are not syncing with your app, so all the new emails are not getting sent. Any way I can fix that? Thanks

Developer reply

November 24, 2020

Thanks for your review. We've identified and discussed this issue privately and are working hard to enhance the mobile experience for this particular device. This issue will be resolved as soon as possible - we'll update you via email shortly.

MMG Gifts

I am using this app to begin email marketing campaigns with my client list. I researched other email marketing systems (Mail Chimp, Get Response, Sales Handy) and other apps that connect with Shopify. Machine Labs is by far the easiest set-up with my store as well as the most user-friendly to build campaigns. Their reports are extremely detailed as well. This is my first website and I am learning--so I don't know what I don't know. I can't tell you at this point where ML is lacking. I do know, however, that Emma with Customer Service is AMAZING and they have bent over backwards to help me with a variety of questions and issues. I get the strong impression that as I grow, if I find where they are lacking, they will work to better themselves and help me grow. I like that security. I have a second store and once that gets set up, I will absolutely use them there as well!