- Discover who your users are and what they do.
- Pinpoint where and why you are losing customers
- Drill into your data with segmentation so you can find out where to focus your energy when tuning your store.
This is the easiest way to get Mixpanel fully installed and tracking what matters most on your Shopify storefront.
Once installed all you have to do is save your Mixpanel token to the integration and your storefront will have all of the events necessary to track visitors through first visit all the way to purchase.
Using this integration also tracks returns, cancelations and refunds and ties them back to the visitor so you can track the complete customer lifecycle!
Here are a few links to help understand what you can do with Mixpanel:
- People analytics helps you understand and re-engage your customers
- Actions speak louder than pageviews
- Prove your customers love your products with retention
- Funnels let you see where you lose customers
This integration app is not built or maintained by Mixpanel. We have obtained written consent to use the Mixpanel name and they have added this integration to their support pages. Please contact the app developer for support.
Mixpanel reviews
This integration has been working wonderfully for us! It couldn't have been any easier to get things working with our Mixpanel account, and it's now super helpful to see how everything ties together with our e-commerce objectives. Everything is tracked, from the very beginning when a new customer adds to cart, and all the way through the completion of checkout. Finally, working with Jim to incorporate new features has been such a pleasant experience.
Thanks so much for a wonderful integration!
