You shouldn’t have to wait until stock hits your warehouse to list your next product.

PreProduct lets brands capture pre-orders for future products at any point in the new product cycle. Allowing you to gauge demand and re·coup cash quicker. Payment links are only sent out when you trigger them, so you’re completely in control (and legally compliant).

Why use PreProduct?

• Validate and gauge demand for future products

• Capture pre-orders at any stage in the new product process

• Send payment links when you’re ready (whether that’s before or after ordering stock)

• Lightweight on the front-end to keep your site's page speed fast

• Manage inventory and purchasing in a more precise way

• De-risk new product releases (pre-orders only transact if you trigger payment links)

• Validate your next big idea

• Collect revenue earlier and recoup cash quicker

• Customise your email campaign

• Customise cart and button colours

• Integrates with Shopify and the native inventory/order/checkout system

• Designed to fit around and respect your website’s aesthetic

• Edit customer pre-orders

• Set custom shipping dates for pre-order

• Set early-bird discounts to reward customers for longer delivery times

• List specific variants

• Set maximum order limit for variants

• Option to hide listing automatically after a certain number of days

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Types of product listing:

Pre-order

• Customers sign-up to buy the product, with the understanding their payment link will be sent to them in the future (extended delivery time + early bird discount options included).

Crowdfunded Pre-order

• Customers sign-up to buy the product with the understanding it won’t come to market unless a minimum number of sales is reached (extended delivery time + early bird discount options included).

• Payment links are emailed out when your sales target is met or when you trigger payment links from the dashboard.

• Payment link emails are triggered from the PreProduct dashboard.

How does PreProduct work?

1. Create a future product listing through PreProduct in the Shopify admin dashboard.
2. Choose your listing type. If crowdfunding, enter how many orders you would need to bring the product to market. Also, how long until you would ship the orders.
3. The product will then appear in your storefront, but instead of a buy button, there will be a PreProduct widget that will explain the situation, as well as facilitate pre-orders/email-captures from customers.
4. Once you’re ready for the pre-orders to transact, you can trigger payment link emails from the PreProduct dashboard. If you don’t trigger payment links, that’s the end of it, no further expectations.

*Got a single-page website? Get in touch with us and we'll add support for your theme.