You shouldn’t have to wait until stock hits your warehouse to list your next product.

PreProduct allows brands to take orders for future products at any point in the new product development cycle. Whether this is for research purposes (prior to ordering stock) or for raising cash ahead of stock delivery. Payment links are only sent out when you trigger them, so you’re completely in control (and legally compliant).

Why use PreProduct?

• Validate and gauge demand for future products

• Collect orders before investing in stock (set your own extended delivery time)

• Send payment links when you’re ready (whether that’s before or after ordering stock)

• Manage inventory and purchasing in a more precise way

• Mitigate the risk of costly failed/luke-warm product releases

• Validate your next big idea

• Collect revenue earlier and recoup cash quicker

• Integrates with Shopify and it’s native inventory/order system

• Set early-bird discounts to reward customers for longer delivery times

• Designed to fit around and respect your website’s aesthetic

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Types of product listing:

Let-me-know

• Collect email addresses from customers who want to know when your product’s available.

Crowdfund

• Customers sign-up to buy the product with the understanding it won’t come to market unless a minimum number of sales is reached (extended delivery time + early bird discount options included).

• Payment links are emailed out when your sales target is met or when you trigger payment links from the dashboard.

Pre-order

• Customers sign-up to buy the product, with the understanding their payment link will be sent to them in the future (extended delivery time + early bird discount options included).

• Payment link emails are triggered from the PreProduct dashboard.

How does PreProduct work?

1. Create a future product listing through PreProduct in the Shopify admin dashboard.
2. Choose your listing type. If crowdfunding, enter how many orders you would need to bring the product to market. Also, how long until you would ship the orders.
3. The product will then appear in your storefront, but instead of a buy button, there will be a PreProduct widget that will explain the situation, as well as facilitate pre-orders/email-captures from customers.
4. Once you’re ready for the pre-orders to transact, you can trigger payment link emails from the PreProduct dashboard. If you don’t trigger payment links, that’s the end of it, no further expectations.

*Got a single-page website? Get in touch with us and we'll add support for PreProduct to your theme.