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Product Builder

Product Builder

Developed by BOLD

148 reviews
Price: $60.00 / month Free Trial: 30 days More info
  • Sell 100% customizable products that your customers actually build themselves!
  • Unique and totally customizable graphical interface that changes images as customers build their products.
  • Change prices with the options, Set conditional logic, integrate with inventory and much more!

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You have variants, you have options... but now you can go one step further and allow your customers to totally build their own product!

Introducing for Shopify, the first ever 100% customizable product builder app!

You've probably seen something similar to this before on car dealership sites. Pick a car, pick a color, pick wheel style, pick additional options, etc. As you go through the image changes based on your selections. That's a product builder! And now you can offer this to your customers too!!

Live Examples:

Here are a couple examples of items people are already selling using the Product Builder app:

  • Custom built fishing rods

  • Custom built guitars

  • Custom built trophies and plaques

  • Custom designed clothing

  • Custom built tablet Kiosk

  • Custom built archery bow packages

  • Custom designed vinyl wall graphics

  • Custom built ladders

  • Custom built hair ties & head bands

  • The list goes on and on...
  • Here's How It Works.

    When using this app you first create steps, with options within those steps. Customers then "step" through the builder in a sequential manner going through each step and making a choice on each one. Each choice can be represented by a thumbnail and each time a different choice is made, the main preview can display a different image representing the current selection(s). This graphical process makes it very easy for your customers to build and see exactly what they want before buying!

    The options on the steps are created in the app and can be independent, or tied to an existing product variant in your store. This means it can track inventory for parts chosen in the build AND can change the price based off what options are selected!

    Add Conditions

    We built in some super fancy conditional logic options that are available if needed. Conditions can apply to entire steps, or even just the options within the step. For example let's say there's a certain choice, which when selected in Step 1, means there are fewer choices available in Step 2. You can add the conditions to make it so those choices in Step 2 won't show if they do not apply to the selection made in Step 1.

    2D or 3D!

    When your customer selects a choice an image appears in the preview panel. This can be a standard 2D image or a series of images that can create a 3D effect like this example. You don't have to use 3D images, but if you want to you can! In the app instructions page there's a list of awesome photographers that can take the 3D images for you for a very reasonable price.

    Inventory tracking

    If you like, when you create options in your steps you can link them with a specific product variant in your store. This will attach a price to this choice as well as track inventory. You can control exactly the way your builder handles inventory. For example, it can ignore inventory, hide options that have no inventory, show the choice but disable it, or allow it to be selected to show an “out of stock” message.

    Customize EVERYTHING

    There literally are no limits to what you can customize about the look of your builder. Of course, you can select from a few different existing themes, and as always, we've built in options to change basic settings like colors, fonts, text, backgrounds, etc, to easily make it match your website's theme, but if you know CSS you can take it a step further and totally customize the builder to look however you want it to.

    Live Examples:

    - View the demo used in the video above.

    - View it in use by one of our users (custom tablet kiosk builder)

    This app comes with a fully functional 30 day trial so you've got nothing to lose! Give it a try today :-)


    Common Questions

    Q. Does the app create actual products in my store?

    No, the app doesn't create any products it just creates a page and a builder on that page. Because it's a builder it can actually use many different products in the build but it doesn't actually create them. For example, if you were building a fishing rod the reel would be an existing product in your store, as well as the grip and the shaft. The builder app can use those three products in a "Builder" fashion. You don't have to use existing products though, you can create the options right in the app.

    Q. How will I know what options a customer selected?

    Every choice or selection that a customer makes in the process of their build will get attached to the order as product notes. So on the cart page, the customer's confirmation emails, your confirmation emails, and in your Shopify admin you'll be able to see all the options they chose.

    Q - Is there a liquid update to my store required?

    Yes, for this app to work properly on your theme there will be a fair amount of liquid that needs to be updated. If you're comfortable with that kind of thing, there are instructions in the app. If you're not comfortable with code and would rather leave it to the pros, no problem :-) We can do it for you! There will be a button in the app to request us to do it for you. There's a one-time charge for the install but don't worry, if for any reason you uninstall the app during the trial period, it's 100% refundable.


    *** Don't have an awesome Shopify store already? Get started here!



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    Do you need custom Shopify development or design? We Have an Experts Department That Can Help!

    If you need some custom work done on your site, a custom app developed, design or theme modifications, SEO, or CRO services... WE CAN HELP! With a team of over 130, we're Shopify's largest development agency.

    ➝ Click here to learn more or even get a quote today!

Product Builder reviews

148 reviews
  1. 5 stars (118 reviews)
  2. 4 stars (15 reviews)
  3. 3 stars (4 reviews)
  4. 2 stars (4 reviews)
  5. 1 star (7 reviews)

I gave a speech the other night saying that my business is the first company in men's fashion history to streamline a custom tie builder online. I could not have been able to say that without Bold Apps new Product Builder tool. People started clapping.

SKINNYFATTIES uses this tool to allow customers to design their own tie. From the width, to the main fabric, to the lining fabric, customers have the ability to custom create neckties that best suits them.

I thought this would be a daunting process. I was wrong. This app was well-thought-out and allows merchants to quickly assign variants and images in minutes. It easily links with products and works seamlessly with your cart.

Within a few days, I had orders. That directly attributes to how easy this tool is to use – my customers love it!

I had a few theme issues and Bold Apps was quick to respond, offering help and guidance along the way.

This app is great and well worth the few extra bucks.


I love this app. Had a couple issues with the installation but the Bold team took care of it so I'm a happy camper. Great service and excellent apps!


Customizations are super important to my business as a makeup brush retailer. With this product builder, customizations' a breeze! (: My customers can now create their fav set of makeup brushes! :D It's awesome!


This is a really great app that truly does allow your store to be showcased in a different light. Go ahead and try them out! Although there is a little bit of a learning curve, you will be pleasantly surprised at how your store turns out after you use it!


We can't say enough about the team at bold! Not only are their apps well developed and easy to implement into our store, their support staff is the best!. Product builder s going to be a game changer for us. We will be able to offer something in our industry that doesn't exist today.


Bold Apps is a great company doing great things with great customer service. We poked them with a stick and waved money in their face until they built Product Builder for us. We build design, engineer, manufacture and market tablet kiosks and while shopify has been a great platform for us we have had issues managing our ever growing catalog of products. With the launch of our generation 2.0 product that had soooo many more options than before it just was not feasible to use the old catalog method for selling our products. Enter Product Builder. James and his team were excellent to work with, they listened hard and tweaked and re-tweaked as work progressed. Product Builder has really helped ease our customer's order process and easy ordering = more sales. We couldn't be happier and hope the rest of the Shopify community leverages the work to promote their custom & customized products!


Product Builder has been a lifesaver! My client wanted an online shop using Shopify, but then they threw us a curve ball. She wanted totally customizable swimwear with so many price point impacts that we really had no solution other than tons of $ and development time. Bold Apps was great, they suggested their new product and implemented it for us while we could focus on completing everything else. Would highly recommend!


Really great app, very easy to use and you can customize the way everything looks. A must if you sell customized products.


So, I can't lie about how excited I am about this app! Being in the custom product realm hasn't been visually pleasing until now. If you offer anything personalized or customized, get this app.

Spend the money! You can now look like a million bucks for only a small handful of bucks per month. LOVE. LOVE. LOVE............LOVE.


Great app, about time someone nailed a decent product builder app. I use this app for my online gift baskets.

$60.00 / month

★ ★ ★ FREE FOR 30 DAYS ★ ★ ★

This app is FREE for partners and merchants to install in your dev shops while you’re building your store, or just to see if it’s a good fit. Regular charges apply only once the store goes live.

30 days

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