Recart: SMS & List Growth

BEWARE, WE LOST MONEY WITH RECART - READ THIS BEFORE YOU SIGN AN AGREEMENT.

$10,000+ lost in revenue with Recart due to platform bugs.

My experience with Recart has been disappointing due to their platform filled with many bugs, declining performance, lack of promised support, strategy, billing discrepancies, and failure to execute agreed-upon tasks.

The app and the service has not only failed to deliver on its promises but has also negatively impacted our revenue and business operations.

Read my experience below. You will thank me later. Let me explain.



Prior to moving to Recart in March 2024 I was using Postscript for 4+ years and generated seven digits in sms revenue by managing it in-house.

So i know the technical side, strategy, optimizations and how things should work if you know what you are doing, and if the platform works as intended or not.

I decided to move to Recart to save time and because they promised (via email and on their website) they will handle EVERYTHING: strategy, execution, optimizations, AI tests, A/B tests and will match our custom price. It sounded amazing, I was like it can’t be that bad, like what can they mess up, so I pulled the trigger and signed an agreement. Oh boy, was I wrong. 



PLATFORM BUGS - lost $10,000+ in revenue due to browse, add to cart, checkout abandonment flows not working as good as they work on Postscript. The worst part, I had to escalate and ping their team many times, so finally after few months they “discovered” the bug and apparently fixed it but still it was NOT working as it should. I know this from a fact, when we were for 4+ years with Postscript I would get hit by abandonment flow message almost every week. So my guess is their technology for recognizing users and events is not up to the level compared to Postscript and on the top of that it’s has bugs that they are not even aware of.

So if you use Recart you are losing money on these automated flows because the users are not triggering the Recart events and/or they can’t recognize the users.



POOR SERVICE - be careful, it’s not what’s advertised, at least it was not for us, their CEO Soma confirmed that there was misunderstanding in the offered service, so basically misleading advertising. I was like why you did not tell me this before? if you sign an agreement ask for detailed scope of work and deliverables along with the cadence. I made a huge mistake of signing an agreement that was super vague and gave them chance to not delivered what was promised. Also depends who is your assigned account manger, and also depends how much you are spending, low spend you are getting minimal support and non US rep.

I was also told I’m asking a lot of questions and I’m taking up a lot of their time to address my concerns.



NON TRANSPARENT PRICING - there is no way to figure out the charges, applied credits, sms usage, from the platform UI, it’s NOT transparent, even their team has hard time understanding the billing, credits, roll over credits etc it’s all a black box. You can’t verify it yourself. They acknowledge it it’s not transparent.



HIDDEN OVERCHARGES - after complaining about their non transparent charges and being unable to verify myself why I was charged the amounts, they told me they are refunding me money because they apparently discovered an issue with roll over credits or whatever it was.

Imagine If I was not doing my due diligence, no one would have discovered the issue.

So now imagine how many of the brands that use Recart were potentially impacted by the same issue and the bugs I have discovered?

Incorrect Attribution and Inflated Metrics - We had agreed on a specific 1-day click attribution model to track performance accurately. Despite multiple confirmations, Recart applied a different attribution model, inflating performance metrics for several months. The issue was only corrected after I escalated it on June 3rd, meaning all prior data was unreliable.

Lack of Reporting and Strategic Support - there was a period of 2+ months where we haven't received any performance reports, there was a noticeable absence of strategic guidance and poor execution. We haven't had any strategy sessions or received proactive recommendations for over two months, leaving us without direction in our SMS marketing efforts.

Billing Discrepancies - Our contract clearly stated a rate of $0.0075 per message, but we've been consistently billed at approximately $0.0077 per message. While this might seem minor per message, over thousands of messages, it results in significant overcharges, violating our agreed payment terms.

Other promised services that were not delivered: Incorrect URLs in Campaigns: Despite clear instructions and agreements, campaigns went out with incorrect URLs, confusing customers and potentially losing sales. Scheduled Campaigns Not Sent: Planned campaigns were missed, leading to lost revenue opportunities. Flows Not Reactivated: Critical flows weren't updated to reflect current offers, rendering them ineffective. Abandonment Flows Malfunctioning: For over six months, I didn't receive any browser, checkout, or add-to-cart abandonment SMS messages, indicating these flows weren't functioning properly. No A/B Testing: We were promised proactive A/B pop-up testing and AI-driven personalization, but these initiatives were never implemented.

Gave them 2 stars, because they were kinda trying to make things right but mostly because they finally agreed to terminate the agreement with no penalty, however the damage is done, they are aware of it, and they still owe me $5,000+ due to the automations not working properly.

As soon as I moved back to Postscript I made more revenue with the abandonment automations in 3 days than Recart abandonment automations generated in 7+ months. That’s how bad their platform and technology is.

They should also compensate me for the time I spent discovering all the crucial bugs and issues on their platform.

At first, we thought that we found the right app for our business, our Facebook messenger blast works really well, but suddenly the performance of this app fluctuates, as we noticed during our monthly sale, total message sent decreases until the campaign just activate and do nothing. We try to seek help to their Support Team but unfortunately, they can't also provide us the answer why it happens, Vivien, one of the CS Support just tell us that their experience with Sponsored Messages is still the same, it is a hit or miss, meaning they are not confident that the app performance will work for us.

I am writing this review because it is required to extend the free trial.

Setup was not too painful, but it was confusing. Previewing what the experience will be like for my customers is very difficult. They have some nice defaults and templates, so getting started is fairly easy.

They don't automatically set colors based on my stores's theme. That would be a great feature to add.

So far no carts have been recovered, so I can't say it is worth the price. Speaking of the price, I find the pricing model rather confusing. The 7+21 free trial is also confusing.

Given the free trial, I would recommend trying out Recart for the free trial. But until/unless I get enough recovered carts to justify the price, I can't say it is worth the price.

UPDATE: I have lowered the review to 2 stars because I have still had no carts recovered and they have made the free trial extension very confusing. I really would like this to work, but the whole point of this app is to increase sales, and they have not delivered on that. They ought to have the free trial last forever until you start getting sales. Other apps (such as Limespot) work like that.

This app is good but the support SUCKS! It is IMPOSSIBLE to get your list of emails from abandon carts sent to you! They never respond to messages or emails! HORRIBLE SERVICE! Beware!

Lots of problems, did not work correctly, in one month we had to pay 3 times, no money back......
Also big speed problems with shop.

Recart works great...when it works. 6 potential customers with emails over the past 24 hours and none of the campaigns are triggering.

For the add to cart messenger abandon cart feature, you are requred to have a line of text underneath the widget, and its HUGE and you can't leave it blank. Really wish there was a way around this since it takes up a lot of real estate - still waiting to hear back from customer service on a fix for this.

Also the load time (atleast on my page) for the widget is another 3-5 seconds after the page actually loads, so it doesn't load with the rest of the content on my site.

Otherwise - seems to have a lot of great features, but just 2 major drawbacks for me.

It doesn't work well on checkout with OneClickUpsell App

Haven't yet used this app...but am hopeful it will improve my conversion rate

Cool app and great customer service but unfortunately there is no point in downloading and setting it up if you live in the EU.