Blotout EdgeTag

After using Blotout for a couple months, we decided to drop them from our stack and noticed no difference. If anything, Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway (it's very easy to spot check these). Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity. Install Shopify CAPI and save money.