Reviews (195)
Misleading profit reporting – only counts ad spend it can attribute
Installed BeProfit on trial and immediately found a major flaw.
Despite being fully connected to our Google Ads account, it only imported ~15% of our actual Google Ads spend.
Live chat confirmed this is by design — BeProfit only “counts” ad spend that can be attributed via UTMs / converted traffic, and ignores the rest of the spend entirely.
This massively inflates profit figures and makes the dashboard commercially unusable for any serious Google Ads advertiser (especially Performance Max / feed-based ecommerce).
A profit tool must always show total ad spend, even if attribution is imperfect. Hiding spend because it can’t be matched is misleading.
Wasted half a day setting this up. Would not recommend.