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Hi there,

Thank you for taking the time to share your feedback. We truly value all feedback about our app, especially when it highlights areas where we can improve.

We appreciate you pointing this out. To clarify, the free plan is available for stores on the Shopify Development plan, as clearly noted at the bottom of the App Store listing page. For stores on regular Shopify plans, we offer a 7-day free trial, after which paid plans apply.

If you're on a development store and the free plan didn't appear automatically, our support team would be more than happy to help get that sorted - we've also reached out to you privately. :-)

Looking forward to your reply,
Effective Apps Team