A/B: Product and Price Testing

Been doing conversion work for clients for about six years and this is now my go to recommendation for anyone on Shopify. The fact that it piggybacks on Shopify's own infrastructure instead of injecting a bunch of third party scripts is genuinely a big deal for performance. Setup took maybe ten minutes for my first test, the dashboard explains significance in plain english, and I can run product layout variations easily. Wish there was a way to segment results by traffic source, and a Slack notification when a test reaches significance would save me a lot of dashboard refreshing.