Aura: AI Shopping Assistant

The part I probably check most is Aura Connect’s order attribution. I can open an attributed order and see what the customer looked at, where they hesitated, and how Aura Connect helped along the way. That makes the conversion lift shown in Aura Connect much easier to trust than just seeing a number on a dashboard. It’s also been helpful when shoppers are deciding between different materials, sizes, and comfort options. It doesn’t simply push more products—it helps people work through the choice and find something that actually suits them.