TrueTracked: Ad Attribution

We were previously using Stape with server side Google Tag Manager for Facebook Conversion API. It was working, but after switching to TrueTracked, we started seeing richer conversion data being sent back to Meta and a noticeable increase in Meta’s Additional Conversions Reported.

Meta performance also improved after the switch, and overall the tracking feels more complete than our previous setup.

Setup was very straightforward and pretty much plug and play. We were able to replace our existing Stape setup without having to manage a complicated server side GTM configuration.

Overall, very happy with TrueTracked so far. Definitely worth trying if you want to send better conversion data back to meta ads and give the algorithm stronger signals to optimize toward the right audience.