TrueTracked: Ad Attribution

TrueTracked helped us get much clearer and more accurate conversion tracking and attribution. We tested the native Shopify Meta integration and Stape for server-side tracking. Stape worked for firing events, but couldn't send enriched conversion data back for better ad optimization.

With TrueTracked, we're able to send accurate and more enriched conversion signals back to Meta, Google Ads, and other ad platforms through server-side tracking. It also helps with iOS tracking limitations and ad blockers, which gives us more confidence in the data we're using to scale ads.

The attribution dashboard is also very useful. It gives a much better picture than relying only on Meta or Google reports, and helps us see which channels and campaigns are actually driving revenue and profit across Meta Ads, Google Ads, Klaviyo, and other marketing channels. The full customer journey view is a big plus.

Onboarding was very easy too, with no coding or GTM setup needed. Support has been fast and helpful. Highly recommend TrueTracked for any store running paid ads.

We tested several solutions before finding TrueTracked — and this is the one we're sticking with. Clean server-side tracking, +100% additional AddToCart events via CAPI, and a full attribution dashboard across Meta, Google, Microsoft Ads, Taboola and more in one place.

What really sets it apart is Sharif's personal support. As the founder, he handled our entire setup and went way beyond what you'd expect. Honest, fast, and incredibly knowledgeable.

Highly recommended — especially for Shopify stores serious about data quality.