TrueTracked: Ad Attribution

We were previously using Stape with server side Google Tag Manager for Facebook Conversion API. It was working, but after switching to TrueTracked, we started seeing richer conversion data being sent back to Meta and a noticeable increase in Meta’s Additional Conversions Reported.

Meta performance also improved after the switch, and overall the tracking feels more complete than our previous setup.

Setup was very straightforward and pretty much plug and play. We were able to replace our existing Stape setup without having to manage a complicated server side GTM configuration.

Overall, very happy with TrueTracked so far. Definitely worth trying if you want to send better conversion data back to meta ads and give the algorithm stronger signals to optimize toward the right audience.

Really useful app if you run ads across multiple channels.

What I like most is being able to open an order and see the full customer journey instead of relying only on what facebook ads or google ads says. Some of our customers convert much later, so this gives us a much better idea of what actually influenced the sale.

We also use the first party conversion tracking, so we don't need another app or separate service just for server side tracking. It's nice having the tracking and attribution all in one place.

We were having trouble getting accurate conversion attribution from shopify’s native sales channel integrations. Before switching, we tested multiple apps and even tried server side tracking with Google Tag Manager, but we still weren’t fully happy with the data being sent back to the ad platforms.

We mainly use Truetracked for server side conversion tracking with facebook's conversion api and google ads enhanced conversions. What I like most is how it enriches the user data before sending conversions back to the ad platforms. Since using it, we’ve seen better attributed conversions showing in both Meta Ads Manager and Google Ads, and our campaigns have also been performing and optimizing better.