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We've been using SendOwl since transitioning from BigCommerce to Shopify in 2021. This app works well for our workflow and is highly recommended for digital delivery of PDFS. The new pricing regime came as a big surprise, but we were able to come up with a pragmatic solution that works for both SendOwl and us.
Thanks for taking the time to leave a review and we really appreciate the kind words. We’re glad SendOwl has been a good fit and look forward to continuing to support you as your business grows. If there’s anything we can do to help you get even more value from the platform, we’re always here.
Editing my review, as Shopify does not allow replies:
I did respond to your emails—"No thank you, please close my account" is a clear response. I'm not interested in a promotional offer, especially one limited to 12 months. You also asked which service I switched to. That’s not information I’m obligated to share. As a provider, it's your responsibility to understand the competitive landscape.
Additionally, your platform only supports hosting up to 250 files, which does not accommodate larger businesses like mine. For years now, my files haven’t been hosted directly on SendOwl—only links have been provided. So no, your service does not offer true file hosting at scale.
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Based on the reviews here, it’s clear we’re not the only company frustrated with SendOwl. We've used SendOwl as a backup to Digital Downloads for the past 10 years at our grandfathered rate of $29/month. Recently, we received just 30 days’ notice that our rate would be adjusted to be "in line with similar apps." I didn’t expect the increase to be so extreme — our new rate is $599/month, a staggering 1965% jump. This is nowhere near competitive with other apps. The most frustrating part is that SendOwl won't actually host my files — they only host links to my files. Meanwhile, other apps host the actual content. So not only am I paying more, but I’m getting less compared to what other platforms offer.
Fortunately, this has motivated us to move to self-hosting for a fraction of the cost.
Not a good look, SendOwl.
We appreciate your candid feedback and understand that changes to pricing can be challenging.
This adjustment marks our first price increase in over 15 years. During this time, we've maintained legacy plans to support our long-standing customers. However, to continue providing reliable and scalable services, it became necessary to realign our pricing structure.
Shopify App Store
While we cannot discuss specific account details due to privacy considerations, we can share that our new rates are competitively positioned. In fact, I personally managed your support tickets and when evaluating the relative fee based on a percentage of sales (note: our SaaS pricing does not actually charge a % of sales or per order fee, it is all inclusive on those regards), our pricing is approximately one-tenth the cost of a key larger competitor.
Regarding file hosting, we offer both hosted and self-hosted options to provide flexibility based on your preferences. Choosing to self-host is a feature available for your convenience, not a requirement imposed by our platform.
We also want to note that we reached out to discuss your specific account details and explore potential solutions. Unfortunately, we did not receive a response to engage in a productive conversation. Our support team remains available and willing to work with you to find a suitable path forward.
We value your business and wish you the best of luck going forward.
A 737% price increase is just greedy. I've loved SendOwl for years but this is terrible! Can no longer use or recommend.
Just went to uninstall the app and close my account. The page that they sent me to has a Close Account button that doesn't work. Instead, I'm told to email customer service. Not good business practice. I'm warning everyone in case you wait until right before your subscription ends to close your account! Make sure you close early to give them enough time to respond and actually close the account since the button doesn't work.
We appreciate your years of service, and sorry to hear you will be moving on. We did reach out to all merchants a few times, and do hope you reached out to support with any questions or ways to reduce your costs.
We are confident our new pricing is very much in market for our services and scalability. We had not raised priced for legacy users in 15 years, and needed to do this reset to market rates to be able to invest in our product and service. Moving forward, there will be no large increases such as this.
Wishing you all the best in your business moving forward.
I rate the app itself well, but this review pertains to the experience with SendOwl.
Your price hike means me severing ties with your Company, not just because of the price hike, but how it was implemented as well.
Additionally, I reached out and got no response. There are too many options available today to continue this service. Price for me was raised from $15 per month to $89 per month- more than my Learning Platform.
The continued justification for such a steep price adjustment, (such as in this review segment) even in the face of poor reviews demonstrates an unwillingness to really listen to customers.
Hi there – Ben here, COO at SendOwl. I wanted to personally address your comment to clarify a few key points.
It’s simply not accurate to say that you received no response. Our records show that you contacted our support team on April 25th at 9:32am, and we responded within 15 minutes at 9:47am. We always strive to respond promptly and supportively — and in this case, we absolutely did.
We fully understand that pricing changes can be frustrating, especially after many years on legacy plans. That said, we've done our best to give ample notice — including emails and in-app banners — and we continue to offer one of the most cost-effective solutions in the space relative to usage.
We're always here to help if you'd like to revisit the conversation and see if there's a better plan fit. And if not, we still truly wish you and your business all the best.
I've been a very satisfied SendOwl customer for over four years, paying $24 a month to send digital downloads to my customers. In October 2024, my bill was $24. However, in November, it unexpectedly jumped to $454.36, and in December, it escalated to $839.29. This increase was for the same services I had always used.
I corresponded extensively with SendOwl's leadership, and they assured me they would provide a discounted rate to part ways amicably. Unfortunately, my last two bills in April and May were $467.96 and $432.92, respectively. This is a far cry from the original $24 a month and is completely unsustainable for my small family business.
This has been the worst experience I've ever had with a company. When I shared my experience with several other small business owners, they realized that their SendOwl bills had also increased significantly overnight, without any warning.
I have since switched to another service that offers the same functions for a flat rate of $29 a month. It is working beautifully and even more seamlessly than SendOwl ever did. I am so relieved to be done with this company.
Brighter Day Press - best of luck to you on your new service. As context, your pricing in Nov and Dec was per the plan you signed up for (fair use bandwidth is what caused the fees). April and May were at the discounted rate as promised on the new legacy plan as explained over our support interaction. We did everything we said we would, and just wanted to make sure you knew that and if you have any questions, please do reach out to support and we will continue to help even though you've migrated.
I was pretty happy with this service and I have used it for almost four years..BUT....they just increased my price from, wait for it, $24 USD per month to $299 US dollars per month.
I run a pretty small business and this is outrageous. I have already shifted to "Easy Digital Products" which is much more affordable and actually easy to use.
Shocking and stupid move by Sendowl.
Hi there – we’re genuinely sorry to hear this is how you’re feeling. We reached out more than five times to try and find a solution tailored to your account, and while we won’t share specifics for privacy reasons, we can say that based on your usage level, the current pricing is still a fraction of what several larger competitors would charge for comparable features and volume.
Our goal has always been to help creators and businesses succeed, and if another platform is doing that better for you right now, we truly wish you the best. That said, we’ve had many customers who’ve tried other options and ultimately returned—we’d be happy to welcome you back if things don’t work out elsewhere.
All the best,
The SendOwl Team
I’ve been using this company since 2020 without any issues. However, they’ve recently changed their business model. What used to cost me $15 now costs $175 — that’s more than a 1,066% increase.
Because of this drastic price change, I’ve decided to leave SendOwl and look for a better alternative.
Thanks for your feedback and for being a longtime user. This was a one-time pricing update after 15 years without changes, and while we understand it felt significant, we did our best to notify all impacted users in advance. If you'd like to reach out to our support team, we're happy to review it with you directly and see if there's any way we can help. Either way, we appreciate your time with us and wish you the best moving forward.
Pure rip off. I used them dir years, but they suddenly changes their price from 15$ to 89$… it seems like they sand 1 email a few weeks ago where they had a small warning about a price increase written somewhere in the long email. This company is ripping you off and what they offer is not better than the other providers, so just use someone else..
thanks for sharing your feedback, even though I'm sorry to hear about your experience.
To clarify: we provided multiple notices about the pricing updates, including emails sent on March 24th and April 24th and multiple in app notifications, outlining the upcoming changes, timelines, and new plan options. Our goal was full transparency, and we gave all users at least 30 days' notice before any changes took effect.
We understand that any price change — especially after many years of consistent pricing — can be frustrating. However, after more than 15 years without major adjustments, we had to realign our plans to better reflect the infrastructure and support required to serve our users today.
Of course, we respect your decision if you find another provider that better suits your needs — and we sincerely appreciate the years you spent with us. If you’d like help reviewing options or understanding your specific plan migration, please don’t hesitate to reach out to our support team. We're happy to help.
I am a very small business but have a lot of digital products, I do have $1000's in sales every month its more like $100's this is just a side business to help out with monthly bills at home. My monthly subscription with Sendowl was $39 a month and now they are forcing me to the $159 a month, this 3x the cost of my Shopify monthly fee . I do not have the time to move all my products to another digital product sender, this will force a 10 year business to close, really ticks me off. Yes Sendowl you sent me plenty of emails and notices, I just didn't have time to deal with it as I lost my home due to Hurricane Helen and being dealing with that, this is just another hit I don't need at this time in my life.
Hi there. I'm so sorry to hear about your home. That is terrible. Please write into support and ask for a member of our leadership team (Matt or Ben) who I'm sure will be able to help you during this difficult time.
Pre-April 2025, I would give SendOwl 5 stars. Worked in the background, very reliable, did everything I needed.
At $15 /month it was great value for money. They probably undercharged, to be honest, so it makes sense for them to revisit their pricing in April 2025.
However, my new plan will be $159/month. This amounts to a 3% cut of my entire online business. No thank you. Not doing it.
I am currently looking for alternatives that will simply deliver digital downloads without charging MailChimp-like fees for it.
Thank you for the effective 5 star review for our underlying service. That mean a lot to us. Regarding the 3 starts on pricing - we believe our new pricing is balanced and fair for the reliability, scalability, uptime, etc. That said, we know it will not work for everyone. Please also note this is the first time in 15 years we have re-priced legacy merchants, and will not do it again. If there is anything we can do to earn your future business, can you pls reach out to us at support@sendowl.com to discuss your options?