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From $24 USD to $299 USD a month - that's a 1145.83% price increase... Ridiculous!!
I have been using SendOwl to deliver digital downloads to my customers since I started my shop 5 years ago. I use it solely for the Shopify integration, I need no other features. I have ~ 100 digital products in my catalogue, but I don't even need the 5 GB file storage.
Sorry, I am running this little business all by myself and I can't justify paying $299 a month just to deliver download links to my customers.
Hi. Thank you for taking the time to leave your feedback. We stopped supporting legacy plans a few years ago, and we ‘grandfathered’ all merchants on legacy plans for many years. However, we could no longer sustain this and run our business moving forward. I understand that your plan is more than you were previously paying. I see it looks you never reached out to us to discuss alternatives. If you are looking for ways to reduce your cost, or if you need anything, please do reach out to our support@sendowl.com team?
I used SendOwl with great satisfaction for 3 years. Pretty simple deal ... they just fulfill/send PDFs to customers. $15/month, ok no problem. But now they're charging my $87/month, a 500% increase and nearly 3x what I pay for my entire ecommerce platform. How does this even make sense? No thank you. Dropped them like a hot iron ... took me an hour to set up a new fulfillment app that only costs $12.49/month and with excellent customer reviews. Best of luck to you, SendOwl!
Our new pricing is squarely market for comparable service, reliability, scalability, and uptime. That said, we certainly understand there are less expensive (and more expensive) alternatives, and we wish you the best moving forward in your business.
SendOwl worked great until they gouged us with a $39/month cost when it was previously $0/month but a per-transaction fee. The charge was automatic if you missed the opt-out period - which is totally non-consensual and unethical. They could've easily at least made it a smaller jump, like maybe $10/month...? And/or let people opt-IN to be charged, instead of making an extra wad on everyone who missed a single email... Canceled and moving on. Good luck!
Thanks for sharing this. We want to be clear that we take ethics seriously and always operate with a high moral compass. Most affected users received 3–5 emails and multiple in-app notifications about the change. For those who unintentionally missed the opt-in period and chose to leave, we offered refunds upon request. We're sorry to see you go but appreciate you trying SendOwl, and we wish you the best moving forward.
I have been using SendOwl for a while now at $19/month for unlimited digital products. I use Amazon S3 to store the files. They are going up on the price at the end of April 2025, so my monthly fee will now be $159 instead of $19. You have got to be kidding me with the $140/month price increase?! Um no. I will go elsewhere. Terrible business practice, especially when their website still advertises "unlimited products" on their pricing page. Since I pay for the app, I expect to have no advertisements on the download page. I am not happy that the download page you are directed to from the customer email to download the files has 2 advertisements at the bottom of the file list.
Hi April. Thank you for taking the time to leave your feedback. We stopped supporting legacy plans a few years ago, and we ‘grandfathered’ all merchants on legacy plans. However, while we supported those legacy plan prices for many years, it is time for all merchants to move to the new plans. I understand that your plan is more than you were previously paying. However, our pricing is still great value, and it is still cheaper than the majority of the alternatives. You mentioned the referral links on the download page - you can disable those in the SendOwl dashboard. Email us, support@sendowl.com, and we'll show you where that option is! Thanks, SendOwl
DO NOT USE. We have been a loyal SendOwl customer for years and they instituted an absurd price increase. Unacceptable and do not use this service.
Thanks for the feedback—and for being a longtime customer. We understand the pricing update felt abrupt, but it was the first major change in over 15 years and aimed at making the platform more sustainable long term. If you’d like to reach out directly, we’re happy to review your account and see if there’s any way we can help. Either way, we appreciate your time with us and wish you the best moving forward.
worked great, but with a price hike that puts the monthly fee more than my monthly take - unsustainable. no thankyou.
Hi Chandlers, we appreciate the kind words about our app working great. We are sad our new pricing does not work for you, and we wish you nothing but the best moving forward. A note, did you write in support to see if there was a way to lower your bill?
I'm a long time (since 2010), established brand with no negative reviews or other issues, but I realized today another paid plugin here in Shopify is creating downloads my browsers are blocking as dangerous files (!!!). That's not a great user experience, so I began seeking out alternatives.
Before I could even attempt to use the app, I got repeated 500 server errors and an error code that suggested I contact support.
With no discussion or explanation, I received this email this afternoon, after installing the app and giving them access to my customers and account info as required?
I don't understand the reasoning, but I am highly concerned about the outcome now.
The message:
"Hi
After conducting a review I am sorry to say that we are not able to approve your account.
I understand this will be a disappointment to you and given our security practices, I am not able to share the details of the review process or the reason for our decision.
Paul Tomes
Head of User Operations, SendOwl."
I am completely baffled, dismayed and, evidently, not allowed to request info on why they would choose to do this, so I'm sharing my experience in order to let others know.
At the very least, I would attempt to create your account before installing the app so they don't gain access to sensitive information.
As for me, I guess my goat care resources must be troublesome, so I'll go on my way to find another solution, with no idea what I did wrong to warrant this treatment in the first place.
Hi, this is Paul. Sorry for the late reply, I was out for a couple of days. The email you used to sign up with was marked as spam by the 'spam domain' service we used and never got passed the first hurdle! I am sorry about that - it was a frustrating experience for you.
I have explicitly whitelisted your email and domain in our system and will look into why it was marked as spam by our external domain checker. This was definitely on us, but please reach out if you have any questions! Cheers, Paul.
my plan has gone from £24 to £249. I speak to the customer service and its absolute madness. £200+ to sell a few ebooks. Trying to pull the wool over your eyes in price increases.
Hi there – Ben (COO) here.
Just want to be fully transparent: we’ve sent 5+ verified email communications (including a personal outreach from our CEO), along with in-app notifications, so it’s certainly not the case that we were trying to pull the wool over anyone’s eyes.
I also personally reviewed your ticket, and I can say our support team put real care and effort into respectful responses throughout—which did not receive a reply before this review was posted publicly instead. That’s obviously your choice, but we always prefer to work through concerns directly and constructively.
Either way, we sincerely wish you all the best going forward and appreciate the time you spent with us.
SendOwl has helped us securely deliver digital content - a service we have not had the resources to build ourselves. They are quick with customer service and pivoted nicely when shopify deprecated the old checkout process.
Thank you for taking the time to leave such a wonderful review! I'm glad we're able to meet your needs and help where we can. Thanks, SendOwl.
I used to LOVE This app - (installed it back in 2019 as couldn't find any other alternatives). They have just moved my pricing from $36 to $190 and didn't bother telling me. That's not how you treat your customers - whoever made this decision within your business - should be fired. You have likely lost a ton of business. BAD, BAD, BAD!!
Hi, that is not true, and really important readers see this. We sent at least 5 communications about the pricing change (multiple emails and dashboard notifications). And, we gave 30+ days notice. And we are working with merchants who need to migrate. We wish you the best.