54% of shoppers say that merchant does not provide a wide enough variety of shipping information as the main reason for cart abandonment.─ UPS/comScore
And while shipping may be low on your list of priorities, it can make or break your business.
If shipping costs and options are made completely transparent as early as possible in the customer journey, this will certainly prevent a lot of unpleasant surprises and abandoned carts.
How best to present this information? Our app is an excellent way that allows you to display shipping information.
It’s widely reported that shipping information is the main reason for cart abandonment. Other shipping-related reasons cited for abandonment include:
TOP REASONS FOR ABANDONING SHOPPING CART
% Among U.S. Online Shoppers
57%: I was not ready to purchase but wanted to get an idea of the total cost with shipping for comparison against other sites
55%: I was not ready to purchase, wanted to save the cart for later
37%: Shipping and handling costs were listed too late during the checkout process
25%: The estimated shipping time was too long for the amount I wanted to pay