Spoks: Email & SMS Marketing

We switched from Klaviyo to Spoks because of the price difference. We were paying around $600 per month with Klaviyo, while Spoks was roughly $35 per month, so naturally we wanted to see if we could lower our email marketing costs without hurting performance.

Unfortunately, after about two to three months, we decided to leave Spoks and go back to Klaviyo.

The biggest issue for us was email deliverability. Before switching, our IP reputation in Google Postmaster Tools was rated at the highest level. After we moved to Spoks and began sending through their shared IPs, our IP reputation dropped dramatically and went into the red.

That was a major concern for us because saving money on an email platform does not really save you money if your emails are more likely to end up in spam or not reach your customers' inboxes.

I cannot say that every deliverability issue we experienced was caused solely by Spoks, but the change in our Google Postmaster IP reputation happened after we switched platforms, and it was significant enough that we were not comfortable continuing.

Ultimately, we went back to Klaviyo. Yes, Klaviyo is significantly more expensive, but for our business, email marketing generates revenue. Deliverability matters more to us than simply choosing the cheapest platform.

Spoks may work well for other businesses, but based on our experience, the lower monthly cost was not worth the deliverability concerns.

I have made the switch and I am so glad I did.

My experience so far has been really good! Working with the team at SPOKS has been a great experience and their willingness to make changes to the app and work together with me has been something I haven't experienced with any other app creator.

Good job, guys. Keep up the good work.

My low average spend with Klaviyo per month was $970. I was constantly suppressing profiles and having to limit my email campaigns so I wouldn't exceed their crazy limits and spend more. I was hesitant to try Spoks but it has been a great alternative. It's not perfect but I'm a done is better than perfect kind of person these days.

For $39 I can send an email daily if I want. It has the capability to display dynamic products based on collection like Klaviyo.

I honestly don't use a ton of the features because I don't have to. I can hit a large majority of my database easily and regularly and that's what is important to me.