Launch success toolkit
Built for Shopify apps for new shops

Starting your Shopify store can feel overwhelming. That's why you need apps that just work—no complications, no slowdowns, no more guesswork.

This guide includes the essential Built for Shopify apps for new stores to launch successfully and grow. Each one has our stamp of approval when it comes to quality, meaning you can install with confidence.

These apps cover the basics every new store needs: getting found online, converting visitors, building trust, managing orders, and connecting with customers. Start your journey off right with high-quality apps and get back to focusing on what matters most—growing your business.

Get found online

Help customers discover your store through search engines and optimize your site for better visibility.

Tiny SEO Speed Image Optimizer
5.0 out of 5 stars 1883 total reviews • Free to install
Boost SEO & AI search traffic, page speed & minify images!
Webrex AI SEO Optimizer Schema
4.9 out of 5 stars 493 total reviews • Free plan available
AI automation SEO & JSON LD For Product, Collection, Blog
Jolt: AI SEO Blog & Image
4.8 out of 5 stars 63 total reviews • Free plan available
Improve SEO with automated blog & image content creation

Build a customer base

Grow your customer contact list and build lasting relationships through email, SMS, and support channels.

Trustoo Pop up Email Marketing
5.0 out of 5 stars 7144 total reviews • Free
Newsletter pop up window SMS & email popup for more sign ups
Powerful Contact Form Builder
4.9 out of 5 stars 1991 total reviews • Free plan available
Your all-in-one form app for custom forms, registration forms
Chatty AI Chatbot & Live Chat
4.9 out of 5 stars 1609 total reviews • Free plan available
Boost customer support with livechat by AI chat bot and FAQs
CK: Abandoned Cart on WhatsApp
4.9 out of 5 stars 260 total reviews • Free plan available
Send campaigns, cart recovery & order automations WhatsApp

Turn browsers into buyers

Turn curious visitors into paying customers with proven conversion tools and social proof.

Orderly Emails ‑ Templates App
4.8 out of 5 stars 557 total reviews • Free to install
Customizable email templates: boost your brand and marketing
Air Product Reviews App & UGC
4.9 out of 5 stars 2251 total reviews • Free
Build trust w/ unlimited product reviews, photos, testimonials
Instafeed ‑ Instagram Feed
4.9 out of 5 stars 1143 total reviews • Free plan available
Boost sales with Insta feeds, shoppable videos, Reels & UGC.
Qikify Sales Pop up & Proof
4.9 out of 5 stars 511 total reviews • Free plan available
Boost sales with newsletter popup, sales pop, social proof.

Manage orders

Keep your fulfillment smooth and organized as sales start rolling in.

Parcel Panel Order Tracking
5.0 out of 5 stars 2063 total reviews • Free plan available
Powerful order tracker: track orders to boost CSAT and sales
Order Printer Pro: PDF Invoice
4.9 out of 5 stars 1590 total reviews • Free plan available
Invoice generator for PDF invoices, quotes & packing slips.
Synctrack: Returns & Exchanges
4.9 out of 5 stars 117 total reviews • Free plan available
Automate returns and exchanges w/ store credits, return labels
Payflow: COD & Payment Methods
4.8 out of 5 stars 114 total reviews • Free plan available
Charge a fee for Cash on Delivery orders & customize checkout

Explore more BFS picks

2025 Shopify Build Awards

Our favorite apps of 2025

How to find the best apps

Look for apps that are Built for Shopify

Enterprise growth toolkit

Built for Shopify apps for scaling shops

All app stories