Launch success toolkit
Built for Shopify apps for new shops

Starting your Shopify store can feel overwhelming. That's why you need apps that just work—no complications, no slowdowns, no more guesswork.

This guide includes the essential Built for Shopify apps for new stores to launch successfully and grow. Each one has our stamp of approval when it comes to quality, meaning you can install with confidence.

These apps cover the basics every new store needs: getting found online, converting visitors, building trust, managing orders, and connecting with customers. Start your journey off right with high-quality apps and get back to focusing on what matters most—growing your business.

Get found online

Help customers discover your store through search engines and optimize your site for better visibility.

Tiny SEO Speed Image Optimizer
5.0 out of 5 stars 2159 total reviews • Free to install
Boost SEO traffic & GEO/AI search, page speed & minify images!
Webrex AI SEO Optimizer Schema
4.9 out of 5 stars 541 total reviews • Free plan available
SEO automation for content, structure, and site performance
Jolt: AI SEO Blog & Image
4.6 out of 5 stars 73 total reviews • Free plan available
Improve SEO with automated blog & image content creation

Build a customer base

Grow your customer contact list and build lasting relationships through email, SMS, and support channels.

SendWILL Popup Email Marketing
4.9 out of 5 stars 7131 total reviews • Free
Boost newsletter signups with high-converting email popups
Powerful Contact Form Builder
4.9 out of 5 stars 2134 total reviews • Free plan available
Your all-in-one form app for custom forms, registration forms
Chatty AI Chatbot & Live Chat
4.9 out of 5 stars 1762 total reviews • Free plan available
Boost support with help center,livechat by AI chat bot & inbox
CK: Abandoned cart on WhatsApp
4.9 out of 5 stars 276 total reviews • Free plan available
Send campaigns, cart recovery & order updates on WhatsApp Chat

Turn browsers into buyers

Turn curious visitors into paying customers with proven conversion tools and social proof.

Orderly Emails ‑ Templates App
4.7 out of 5 stars 611 total reviews • Free to install
Customizable email templates: boost your brand and marketing
Air Product Reviews App & UGC
4.9 out of 5 stars 2675 total reviews • Free
Build trust w/ unlimited product reviews, photos, testimonials
Instafeed ‑ Instagram Feed
4.9 out of 5 stars 1511 total reviews • Free plan available
Show Insta posts, Reels & UGC as shoppable videos and feeds.
Qikify Sales Pop up & Proof
5.0 out of 5 stars 535 total reviews • Free plan available
Boost sales with newsletter popup, sales pop, social proof.

Manage orders

Keep your fulfillment smooth and organized as sales start rolling in.

ParcelWILL Order Tracking
5.0 out of 5 stars 2355 total reviews • Free plan available
Formerly Parcel Panel order tracker: track orders & boost CSAT
Order Printer Pro: PDF Invoice
4.9 out of 5 stars 2297 total reviews • Free to install
Invoice generator for PDF invoices, quotes & packing slips.
Synctrack: Returns & Exchanges
4.9 out of 5 stars 125 total reviews • Free plan available
Automate returns and exchanges, return label & store credit
Payflow: COD & Payment Methods
4.8 out of 5 stars 108 total reviews • Free plan available
Charge a fee for Cash on Delivery orders & customize checkout

Explore more BFS picks

2025 Shopify Build Awards

Our favorite apps of 2025

How to find the best apps

Look for apps that are Built for Shopify

Enterprise growth toolkit

Built for Shopify apps for scaling shops

All app stories