Get that tech stack
Clay Imports

April 30, 2025

A set of hands pressing a slab of clay down on a wood table outside.

Plan: Shopify Plus
Industry: Tiles
Joined Shopify: 2020

Clay Imports is in the business of selling beautiful handcrafted tiles, created using centuries-old techniques. But the company also prides itself on being “where tradition meets tech.” And their app strategy is a huge part of the company’s success story.

50% Less time spent creating content
30% Increased conversion rate on sample orders

Streamline creativity

Whether they're building mood boards, crafting print materials, or designing social media posts, the Clay Imports team counts on Canva Connect to make it happen—saving them time and cutting content-creation efforts in half.

Canva Connect

4.9 • Free

Access your product images and files directly inside Canva

Reach out on the regular

Clay Imports uses Seguno for everything from sharing new designs with vendors to reengaging customers with abandoned carts. They also use the app to check in on customers after they order samples, which has led to a 30% increase in conversions.

Seguno Email Marketing

4.8 • Free to install

Targeted email marketing newsletters, automations & templates

Show how it’s done

The tile sellers use XO Gallery to showcase customer photos of successful installations. With easy-to-use filters, shoppers can find exactly the inspiration they need to invest in their own projects.

XO Gallery

4.9 • Free plan available

Build Gallery, Portfolio and Lookbook pages in a minute

Keep on trackin’

Because each tile is made to order, the lead times at Clay Imports are longer compared to big-box stores. So they use StatusPro to keep customers informed about the progress of their valuable purchases every step of the way.

StatusPro ‑ Order Status

4.9 • Free trial available

Simplify order management with your own custom order statuses

An outdoor wall of clay tiles behind two potted plants.

The Shopify App Store helps us find tools that are well integrated with Shopify, easy to use, and let us innovate in days instead of weeks or months. Our goal is to build a tech stack that lets anyone on our team work on any project, instead of requiring specialists for each function.

Nick Barreiro, CEO, Clay Imports