Swift SEO Page Speed Optimizer

Name: Swift SEO Page Speed Optimizer
Brand: FireGroup
Rating: 4.3 (185 reviews)

Pricing: Free plan available. Free trial available.
Rating: 4.3 (185)
Developer: FireGroup

Install

View demo store

Easily boost your SEO and page speed. Websites that rank higher and load faster convert better.

With Swift, you can turn the technical headaches of SEO & speed into clicks. Swift's SEO features help optimize your store for the latest Google SEO ranking factors: SEO meta title & description generated by ChatGPT, alt text, redirects, sitemap, in-depth SEO audit, auto SEO scan, and detect missing SEO content. Swift also provides you advanced speed optimization techniques. Plus, you can also optimize a store for rich snippets & do SEO analysis on your competitors to copy their best practices

Auto-generate SEO meta tags & alt text for products and vital pages with ChatGPT
Boost SEO & CTR by getting site on featured snippet: product rating, local, FAQ
Preserve your hard-earned SEO efforts with 301 and 302 broken link redirects
Stay on top of your competitor SEO performance with in-depth competitor analysis
Boost page speed by minifying JavaScript, CSS, HTML, lazyloading and preloading

Languages

English, French, Spanish, Portuguese (Brazil), Japanese, and German

Works with

Shopify Admin
Pagespeed Insights
Google Lighthouse
Core Web Vitals
WebPageTest
Lossy Compression
Google Analytics

Pricing

FREE

Free

Features

Free insights and analysis
Local business snippet
Sitemap and llms.txt quick generation
Loading screen customization
Preloading page resources

BASIC

$9 / month

or $84/year and save 22%

1-on-1 free speed analysis with 5-year experienced Speed Expert

Features

All in FREE, Plus:
ChatGPT suggestion
10 competitors scan/mo
FAQ snippets
Sitemap submission
Lossless image compression
60-day image backup
Basic theme optimization

3-day free trial

PREMIUM

$19 / month

or $180/year and save 21%

1-on-1 free speed analysis with 5-year experienced Speed Expert

Features

All in BASIC, Plus:
Speed auto boosting
30 competitors scan/mo
Product rating snippets
GA4-based preloading
Advanced theme optimization
90-day backup
Live chat

3-day free trial

PREMIUM Plus

$29 / month

or $276/year and save 21%

Free 1 Swift Experts Ticket for Annual Plan

Features

All in Premium, Plus:
Auto optimization
100 competitors scan/mo
Bulk, auto SEO content
Link health management
Advanced SEO features and support
120-day backup
Keyword analysis

3-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (185)

Overall rating

4.3

Counts per rating level

88% of ratings are 5 stars
163
2% of ratings are 4 stars
3
1% of ratings are 3 stars
1
1% of ratings are 2 stars
2
9% of ratings are 1 stars
16

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.

Feedback submitted

Merchants highly praise this app for significantly improving site speed and SEO, noting marked enhancements in Google Page Speed scores and site functionality. It features image optimization, SEO tools, and daily auto boosts, all through an easy-to-use interface. The customer support is frequently commended for its quick problem resolution and useful maintenance advice, while the development team is recognized for efficient service and clear communication.

August 21, 2025

watch out, when they crop there image. There is no real return back. When they returned it back. Several images are damaged and not usable anymore and they leave you without real support. For large shops definitely not a good one.

KAQTU Design

Switzerland

11 months using the app

December 27, 2025

EVERYTHING PERFECT,
EXCELLENT CUSTOMER SERVICE

Hemelse-geuren.nl

Netherlands

Over 2 years using the app

Edited December 19, 2025

I strongly advise other business owners to be extremely cautious when using Swift.

I paid for one of their higher subscription tiers for almost four years. During that time, Swift’s “optimisation” process cloned my Shopify theme templates rather than applying changes to the original theme. This was never disclosed.

I then added changes to my optimised theme, over years building my site up to it's now end stage. The result is that, because i used swift and because swift cloned my theme, the official theme updates can no longer be applied. My site is now locked into an outdated structure, and years of refinements are trapped unless I pay a developer to undo Swift’s work.

Swift has acknowledged the structure exists and is technically able to migrate the code to an updated theme, but they refuse to do so unless I pay for expert help again. I had paid for expert help years ago to make my site faster and i never saw the promised results, so expecting me to pay them again for something that is their fault is frankly an insult. Despite this, they continued charging me £30/month for years and repeatedly pushed me to pay for additional optimisation and “expert” services.

Key issues to be aware of:

Lack of transparency: You are not clearly told that optimisation may clone your theme and block future updates

Ongoing upselling: Repeated requests to pay for new optimisation and expert tickets despite already being on a high-tier subscription

Responsibility avoidance: When long-term issues emerge, they are framed as “out of scope” or your problem to fix

In my case, the service has left my site worse off than if I had never used Swift at all, and I am now paying to remediate the damage.

If you value long-term maintainability, theme updates, and clear accountability, I would think very carefully before using this service. Take it from me as a customer of years, they do not appriciate or respect your custom and i will be taking them to trading standards as misrepresentating their services.

The Serpents Club

United Kingdom

Over 3 years using the app

FireGroup replied December 7, 2022

Hi there,

This is Kieran from Swift. We are glad that you have had a great experience with our support when using Swift. Thank you for using and trusting us.

Last but not least, we really encourage you to check our blog at https://onecommerce.io/blog/ for latest news regarding not only Swift, but also other apps from OneCommerce as well as updating more e-commerce tips to your business.

If you have any questions or need help, feel free to contact us at any time via our 24/7 live chat or email us at support@onecommerce.io

Regards,
Kieran
Swift by OneCommerce