Tolstoy: Shoppable Video & UGC
Featured images gallery
Create shoppable videos, UGC reels, AI ads & Shop App content for storefront, TikTok Shop, and Meta.
Tolstoy helps brands turn product content, social posts, and UGC into shoppable videos, reels, video galleries, AI ads, and Shop App content. Import from TikTok, Instagram, Pinterest, YouTube, Meta Ads, Dropbox, Google Drive, iCloud, websites, UGC Search, HeyGen, Higgsfield, and more. Tag products, bulk publish to PDPs, collections, Shop, TikTok Shop, email, SMS, and Meta Ads, then track performance with analytics.
- Shoppable videos, UGC reels, and video galleries for product pages
- Import from TikTok, Instagram, YouTube, Pinterest, Drive, Dropbox, iCloud
- Bulk publish to storefront, Shop App, TikTok Shop, email, SMS, and Meta Ads
- Create AI UGC, product videos, lifestyle images, packshots, and ads
- Tag products and track video, ad, and shopper performance analytics
- Popular with stores like yours
- Based in United States
Languages
English and Japanese
Works with
- Checkout
- Meta Ads, Klaviyo
- Shop App, TikTok Shop
- Shoppable videos, AI ads
- TikTok, Instagram Reels
- UGC, Product videos
- Yotpo, Okendo, Loox
Categories
Video management
Display options
Analytics
Pricing
Tolstoy Free
Free
Features
- Publish videos to Shop App
- Publish shoppable videos to TikTok Shop
- Generate starter AI images and videos
- Add AI Shopper search to your store
- Enable AI sales agents and try-on
- Import videos from social and cloud
Shoppable Plus
$19 / month
Monthly usage: 5,000 billable impressions. Extra impressions are $10 per 1,000.
Features
- Everything in Tolstoy Free
- Unlimited shoppable videos
- AI widgets and landing pages
- Analytics and A/B testing
- Feeds, stories, carousels & tiles
- SEO/LLM-ready video experiences
- In-house support and AI strategy help
14-day free trial
Bundle Plus
$39 / month
Monthly usage: 5,000 impressions, 2,550 Studio tokens, and 3,000 Shopper tokens.
Features
- Save 32% vs separate Plus plans
- Shoppable Videos + Studio + Shopper
- Create PDP, organic, and paid content
- Bulk-generate with custom templates
- Build AI widgets and landing pages
- Recreate competitor ads with AdSpy
- Automate performance analysis
- Support and AI strategy help
14-day free trial
Bundle Pro
$199 / month
Monthly usage: 20,000 impressions, 15,840 Studio tokens, and 17,000 Shopper tokens.
Features
- Save 33% vs separate Pro plans
- Higher limits for teams that scale
- Create PDP, organic, and paid content
- Bulk-generate with custom templates
- Build AI widgets and landing pages
- Recreate competitor ads with AdSpy
- Automate performance analysis
- Priority support and AI strategy help
14-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (256)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
Feedback submitted
Merchants praise this app for boosting conversion rates and engagement through shoppable video stories and AI-driven image and video creation. It's easy to use, even for those with limited technical skills, and integrates seamlessly. Many report immediate sales and ROI increases. The customer support team is frequently commended for their proactive service, resolving issues promptly and providing clear guidance, contributing to a stress-free setup experience.
We’ve had a great experience with Tolstoy over the past 4 years. The app itself is super easy to use, the video features look amazing on our site, and the support team has honestly been incredible. Every time we’ve reached out, they’ve been fast, helpful, and genuinely kind, even on weekends! Shoutout to Mikaela
They recently helped us transition our account and kept, which we really appreciated as a growing brand. Overall, highly recommend if you want to add shoppable video content to your Shopify store with a team that actually supports you.
Unclear billing and repeated upgrade pressure.
I was being charged overages based on “billable impressions,” but the numbers do not match my Shopify and Google Analytics data.
Remarkably, Tolstoy’s own team has given me different explanations of what counts as a billable impression: scrolled/seen, unique impressions, and page-load impressions.
When I raised concerns about this, I was repeatedly pushed toward upgrading instead of the explanation of what I am being billed for.
A promised refund --for one billing period-- took weeks of follow-up.
I have now asked them to review my full account history because of their own inconsistencies around “billable impressions.”
Use caution with Tolstoy’s overage billing.
Niezl was super helpful throughout our multi-store Shopify setup. She quickly diagnosed several issues - products not syncing in our Canada store, assets not displaying correctly on UK PDPs, and OOS products hiding content. Clear, responsive, and proactive with follow-ups. Great support!
Support
App support provided by Tolstoy.
Resources
Launched
December 2, 2020
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Sensitive data, device and activity data
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Sensitive data
Email address
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Device and activity data
Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data:
Store owner, blog contributors
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Store owner
Name, email address, phone number, physical address
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Blog contributors
Email address, IP address, browser and operating system
View and edit store data:
Customers, products, orders, store analytics, Online Store, custom data, Shopify admin
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Edit customers
Browsing behavior, customer data
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Edit products
Inventory, products, collections
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View orders
All order history for the last 60 days, returns, shipping information
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Edit store analytics
Web pixels
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Edit Online Store
Online Store pages, Online Store script tags, theme
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View custom data
Metaobjects
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Edit Shopify admin
Files
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View other data
Payment terms
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