Reviews (278)

Overall rating
4.7
Counts per rating level
  • 93% of ratings are 5 stars
  • 2% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 4% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants say this app is a game changer for shoppable videos and UGC on home and product pages, helping customers better visualize items and boosting PDP conversions. The AI studio and image generator are praised for professional, time‑saving content. Merchants like the rich widgets, multi‑store support, and smooth onboarding. Support is consistently described as fast, proactive, and deeply helpful with custom setups, bugs, and strategic optimization.

September 24, 2026

I really like Tolstoy. They are constantly upgrading and adding new features. In this world of balancing a website, marketing products, social media and AI, I feel like I can get what I need in 1 place. I also get an immediate response when I need assistance. The industry is changing so fast and I appreciate your guidance through it all. Thanks Tolstoy Team

By Me 2 Style
United States
Over 4 years using the app
September 15, 2026

They have really great customer support - special thanks to Mark for solving my issue quickly.

I don't love using the app since they became so AI dependent - you basically have to prompt your way into customizing widgets that you could simply install on the storefront before.

Moroccanoil Professionals
United States
8 months using the app
September 15, 2026

Tolstoy has been a great addition to my Shopify store. I’ve been looking for ways to make my website more interactive and give customers a better way to experience my products, and the video features make a big difference.

I especially like being able to create engaging product videos and connect them directly with my store. It gives the website a more modern, professional feel and helps bring the products to life instead of relying only on photos.

There was a little learning curve while getting everything set up, but once I understood how it worked, I could see a lot of potential for my brand. I’m excited to keep experimenting with Tolstoy and using more of the features as my store grows.

Definitely a useful tool for Shopify brands that want to make their storefront more engaging and interactive.

The official Pure Rican Store
United States
Over 1 year using the app
September 4, 2026

Highly recommend Tolstoy, not only because it’s a great addition to your site, but because their customer service is also amazing. Earl Sarsuelo is incredibly responsive, helpful, and genuinely invested in supporting us. He takes the time to understand what we’re trying to accomplish and is always thoughtful about helping us get the most out of the platform. Anytime we have a question or need help, he’s quick to jump in and find a solution. It makes such a difference to work with a company where you feel like there are real people behind the product who care about your success. We are big Tolstoy fans!

Dana Rebecca Designs
United States
8 months using the app
Tolstoy replied September 7, 2026

Appreciate you taking the time to share this. Glad Earl Sarsuelo took such good care of you.

August 31, 2026

Outstanding support from Mark R, who made the entire setup easy and stress-free! We love the results with the product carousel and homepage spotlights, they look fantastic on our website. Highly recommend this app, and a special thank you to Mark for his exceptional customer service. We couldn’t be happier!

reluminate beauty
Australia
About 2 months using the app
Tolstoy replied September 7, 2026

Thanks for the kind words — means a lot. Glad Mark R took such good care of you.

July 2, 2026

I highly recommend the Tolstoy app and their incredible team. From the very beginning, they have been accommodating, responsive, and truly invested in our success. Their ability to move quickly, adapt to changing requirements, and bring new ideas to the table has made them an invaluable partner.

BUXOM
United States
Over 2 years using the app
Tolstoy replied September 7, 2026

Wow — thanks for this. Thanks for recommending us to other merchants.

June 28, 2026

Earl was super helpful and efficient in resolving the fix. Frankly the UI on Tolstoy is not very straightforward and changes so often so gets confusing really quickly but their support team is very helpful and makes it so easy to work with.

Muby
Sweden
7 months using the app
Tolstoy replied September 7, 2026

Grateful you took a minute to leave this. Glad Earl took such good care of you.

Edited August 13, 2026

Credit where credit is due.

I had previously given this app a negative review. Since then the team at Tolstoy have worked diligently with me above and beyond to make improvements to a point where my facial expression went from a dark scowl to a ear to ear grin!

In this short time since the team have contacted me, the outcomes have been great. Sure, it is not instant and there's learning of both a human nature and AI nature to consider but the outcome is well worth it already saving us much time and effort. No more photo shots on location and all the variables and costs that go along with it in this fast paced time poor world we now live in.

We are now at a point we are enthusiastic about really deep diving inot what we can do with it.

Also, the fact we are dealing with a business that cares and strives for improvement with outstanding customer service means a lot.

I am a convert.

GroundGrabba AU
Australia
2 months using the app
Tolstoy replied September 7, 2026

Happy to hear it’s working out. The team will be glad to hear this.

June 11, 2026

We've been using Tolstoy for some time now and have seen positive results since launch. It's a great way for customers to better visualise and connect with our products online. The team at Tolstoy is always responsive, open to feedback, and committed to improving the platform. A great partner to work with!

Lack of Color [US]
United States
5 months using the app
Tolstoy replied September 7, 2026

Glad this landed well for you. The team will be glad to hear this.

September 28, 2026

Great app, I have been using it for years and it keeps getting better!

RMK Leather Works Australia
Australia
Over 2 years using the app