Reviews (236)

Overall rating
4.8
Counts per rating level
  • 96% of ratings are 5 stars
  • 1% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 2% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants find this app valuable for boosting engagement and conversion rates, with features like shoppable video stories and AI capabilities enhancing the shopping experience. It integrates smoothly with platforms like Instagram and TikTok without slowing websites. The AI studio is praised for stable outputs, and the customer support team is noted for their responsiveness and effectiveness, ensuring a positive experience.

March 9, 2026

We’ve been working with Tolstoy for years now now and have had an amazing experience. The platform itself is incredibly innovative and an amazing tool to connect with shoppers.

However, beyond the product, the team behind Tolstoy is truly exceptional. Dove, the founder, has built such a thoughtful and forward-thinking company, and everyone we’ve interacted with has been wonderful. Emmanuel and the broader team are always so helpful, responsive, and genuinely great to work with.

It’s rare to find a company that combines strong technology with such a supportive and collaborative team. We’re also really excited about the AI features they’re rolling out and can’t wait to explore those further.

Highly recommend Tolstoy to any brand looking to elevate their site with video and create a more interactive shopping experience.

Modern Picnic
United States
Over 3 years using the app
March 4, 2026

Love working with Tolstoy, it's such a great feature for our site and so convenient to add additional photos / videos for the customer upon viewing. Mikaela in the customer service team is amazing and has been so attentive whenever we need assistance. Highly recommend the app functionality and their prompt service!

Hope & May
Australia
About 1 year using the app
February 25, 2026

Earl was incredibly responsive and helped assist us with issues experienced when publishing our collection pages widget. We were provided several updates which led to a positive outcome.

Energetiks US
Australia
10 months using the app
January 27, 2026

We've had great success with this app. I've also just jumped off a training call with Earl to show us how the AI features works. We will definitely be utilising this going forwards.

VANI-T
Australia
Almost 2 years using the app
March 19, 2026

We’ve had a really great experience with Tolstoy. The platform has been such a valuable tool for our site, and the support team is always incredibly helpful. Earl helped us solve an integration issue quickly and made the whole process feel easy and stress-free.

SMILE - AU & NZ
Australia
5 months using the app
March 31, 2026

I had a huge issues with this app slowing my store so dramatically - conversion rates on 1 day were amazing, on other day - complete 0 due to technical issues and something being not set correctly on my end. Customer support representative - Earl, helped me in no time by addressing an issue directly via both suggestions and direct technical support. Thank you Earl, you are amazing!

Erocult
Germany
4 months using the app
January 7, 2026

The team at Tolstoy is PHENOMENAL! This is the first app and integration for our website that I have ever used where the team and the developers go above and beyond to help you. We've been utilizing Tolstoy for several years, and have never once had an issue that the team did not immediately resolve for us. Mikaela and every developer on this team are a model of greatness for all website integrations. You will not be disappointed, Tolstoy is the way to go.

Pink Papyrus Co.
United States
Over 2 years using the app
January 7, 2026

his app is excellent, and the customer service is top-notch. I'm really grateful for the prompt and helpful support from Don. He went above and beyond to assist me, and it made my experience so much better. Highly recommend this app to anyone looking for great functionality and exceptional customer service!

Amotopart
Hong Kong SAR
Over 1 year using the app
March 18, 2026

Tolstoy has worked great with some of our products, but with others, we had trouble creating accurate lifestyle images. However, Tolstoy has been great in helping to resolve this. Video calls to go through the prompts with in-depth analysis and changes for us. They even rolled out an update to specifically fix some of the issues that we faced.
I would recommend to anyone who is having issues with anything to book a call with them so that they can show you how to really use the app.
Once you understand how the AI works and learns from you, then you can really make some amazing content!

Happy Homewares
United Kingdom
About 1 month using the app
March 11, 2026

Amazing experience with Tolstoy! Emmanuel is so patient and responsive, and was able to answer all of our questions and customize the app to us. I'm obsessed with their AI image generator and the way that we can put videos on our website. It's definitely going to be a game changer for our store. 10/10!

StyleMeGHD
United States
About 1 month using the app