Reviews (284)

Overall rating
4.6
Counts per rating level
  • 93% of ratings are 5 stars
  • 2% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 4% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants say this app boosts engagement and sales with shoppable video stories, UGC carousels, and homepage/hero videos. It’s praised for bringing products to life on product and collection pages, with intuitive setup after a short learning curve. The AI Studio and content tools help create strong visuals without costly shoots. Support is frequently called outstanding, with fast, proactive help, custom solutions, and long-term optimization guidance.

September 24, 2026

I really like Tolstoy. They are constantly upgrading and adding new features. In this world of balancing a website, marketing products, social media and AI, I feel like I can get what I need in 1 place. I also get an immediate response when I need assistance. The industry is changing so fast and I appreciate your guidance through it all. Thanks Tolstoy Team

By Me 2 Style
United States
Over 4 years using the app
September 15, 2026

They have really great customer support - special thanks to Mark for solving my issue quickly.

I don't love using the app since they became so AI dependent - you basically have to prompt your way into customizing widgets that you could simply install on the storefront before.

Moroccanoil Professionals
United States
8 months using the app
September 15, 2026

Tolstoy has been a great addition to my Shopify store. I’ve been looking for ways to make my website more interactive and give customers a better way to experience my products, and the video features make a big difference.

I especially like being able to create engaging product videos and connect them directly with my store. It gives the website a more modern, professional feel and helps bring the products to life instead of relying only on photos.

There was a little learning curve while getting everything set up, but once I understood how it worked, I could see a lot of potential for my brand. I’m excited to keep experimenting with Tolstoy and using more of the features as my store grows.

Definitely a useful tool for Shopify brands that want to make their storefront more engaging and interactive.

The official Pure Rican Store
United States
Over 1 year using the app
September 4, 2026

Highly recommend Tolstoy, not only because it’s a great addition to your site, but because their customer service is also amazing. Earl Sarsuelo is incredibly responsive, helpful, and genuinely invested in supporting us. He takes the time to understand what we’re trying to accomplish and is always thoughtful about helping us get the most out of the platform. Anytime we have a question or need help, he’s quick to jump in and find a solution. It makes such a difference to work with a company where you feel like there are real people behind the product who care about your success. We are big Tolstoy fans!

Dana Rebecca Designs
United States
8 months using the app
Tolstoy replied September 7, 2026

Appreciate you taking the time to share this. Glad Earl Sarsuelo took such good care of you.

August 31, 2026

Outstanding support from Mark R, who made the entire setup easy and stress-free! We love the results with the product carousel and homepage spotlights, they look fantastic on our website. Highly recommend this app, and a special thank you to Mark for his exceptional customer service. We couldn’t be happier!

reluminate beauty
Australia
About 2 months using the app
Tolstoy replied September 7, 2026

Thanks for the kind words — means a lot. Glad Mark R took such good care of you.

October 21, 2026

Game changer for marketing campaigns and customer engagement! The AI studio and automated tools save so much time!

Hydro Gizmos
United States
Over 1 year using the app
July 2, 2026

I highly recommend the Tolstoy app and their incredible team. From the very beginning, they have been accommodating, responsive, and truly invested in our success. Their ability to move quickly, adapt to changing requirements, and bring new ideas to the table has made them an invaluable partner.

BUXOM
United States
Over 2 years using the app
Tolstoy replied September 7, 2026

Wow — thanks for this. Thanks for recommending us to other merchants.

September 28, 2026

Great app, I have been using it for years and it keeps getting better!

RMK Leather Works Australia
Australia
Over 2 years using the app
September 24, 2026

Great team - they are very proactive with ideas on how to optimise your site with their app. Highly recommend Tolstoy for conversions - video content is so key for online sales and converting more customers/demonstrating the quality of your product.

Mont Laurént
Australia
Almost 2 years using the app
June 28, 2026

Earl was super helpful and efficient in resolving the fix. Frankly the UI on Tolstoy is not very straightforward and changes so often so gets confusing really quickly but their support team is very helpful and makes it so easy to work with.

Muby
Sweden
7 months using the app
Tolstoy replied September 7, 2026

Grateful you took a minute to leave this. Glad Earl took such good care of you.