Tolstoy: Video, UGC, & Ads

We’ve had a great experience with Tolstoy over the past 4 years. The app itself is super easy to use, the video features look amazing on our site, and the support team has honestly been incredible. Every time we’ve reached out, they’ve been fast, helpful, and genuinely kind, even on weekends! Shoutout to Mikaela

They recently helped us transition our account and kept, which we really appreciated as a growing brand. Overall, highly recommend if you want to add shoppable video content to your Shopify store with a team that actually supports you.

Unclear billing and repeated upgrade pressure.

I was being charged overages based on “billable impressions,” but the numbers do not match my Shopify and Google Analytics data.

Remarkably, Tolstoy’s own team has given me different explanations of what counts as a billable impression: scrolled/seen, unique impressions, and page-load impressions.

When I raised concerns about this, I was repeatedly pushed toward upgrading instead of the explanation of what I am being billed for.

A promised refund --for one billing period-- took weeks of follow-up.

I have now asked them to review my full account history because of their own inconsistencies around “billable impressions.”

Use caution with Tolstoy’s overage billing.

Niezl was super helpful throughout our multi-store Shopify setup. She quickly diagnosed several issues - products not syncing in our Canada store, assets not displaying correctly on UK PDPs, and OOS products hiding content. Clear, responsive, and proactive with follow-ups. Great support!

We’ve been working with Tolstoy for years now now and have had an amazing experience. The platform itself is incredibly innovative and an amazing tool to connect with shoppers.

However, beyond the product, the team behind Tolstoy is truly exceptional. Dove, the founder, has built such a thoughtful and forward-thinking company, and everyone we’ve interacted with has been wonderful. Emmanuel and the broader team are always so helpful, responsive, and genuinely great to work with.

It’s rare to find a company that combines strong technology with such a supportive and collaborative team. We’re also really excited about the AI features they’re rolling out and can’t wait to explore those further.

Highly recommend Tolstoy to any brand looking to elevate their site with video and create a more interactive shopping experience.

I had a huge issues with this app slowing my store so dramatically - conversion rates on 1 day were amazing, on other day - complete 0 due to technical issues and something being not set correctly on my end. Customer support representative - Earl, helped me in no time by addressing an issue directly via both suggestions and direct technical support. Thank you Earl, you are amazing!

Tolstoy has completely transformed how I run my travel fashion brand. From AI-generated models dressed in my products, to a virtual try-on widget, to a chat agent for shoppers — it's an all-in-one content and conversion engine. The support team (shoutout to Earl!) is responsive and helpful. If you're a fashion or lifestyle brand serious about scaling content without a full production team, Tolstoy is a game changer.

We have just begun our journey with Tolstoy, and as a brand completely new to AI content generation, Wes and Emmanuel have been exceptional guides throughout the process. Wes arranged a demo and showed us exactly how Tolstoy could bring value to our brand specifically, even presenting use cases tailored to our products. It was clear he had taken the time to research our brand before the meeting, and throughout the conversation he was thoughtful about how Tolstoy could elevate our marketing. He was ultimately the person who sold us on the platform. The quality of the content produced has been on par with some of the professional shoots we have invested in previously.

Emmanuel has been incredibly patient, knowledgeable, and genuinely invested in helping us make the most of the platform. Through every interaction, it is clear that Tolstoy takes pride in customer support and is committed to helping brands grow and explore their creativity. Emmanuel never makes us feel rushed during meetings and has offered follow up sessions on more than one occasion. He takes the time to walk us through every feature of the platform and is always happy to answer questions, even when we jump between topics. It genuinely feels like Tolstoy becomes part of your team and workflow.

We explored three other platforms and attended demos with each of them, but ultimately chose Tolstoy because, aside from its first class content generation and wide range of features, the customer support truly set them apart from every other platform we explored and engaged with. It was clear to us that they are focused on supporting long term brand growth and care about far more than just the subscription itself.

We’ve had a really great experience with Tolstoy. The platform has been such a valuable tool for our site, and the support team is always incredibly helpful. Earl helped us solve an integration issue quickly and made the whole process feel easy and stress-free.

Love working with Tolstoy, it's such a great feature for our site and so convenient to add additional photos / videos for the customer upon viewing. Mikaela in the customer service team is amazing and has been so attentive whenever we need assistance. Highly recommend the app functionality and their prompt service!

Earl was incredibly responsive and helped assist us with issues experienced when publishing our collection pages widget. We were provided several updates which led to a positive outcome.