Reviews (237)

Overall rating
4.7
Counts per rating level
  • 95% of ratings are 5 stars
  • 1% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 3% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants praise this app for boosting conversion rates and engagement through shoppable video stories and AI-driven image and video creation. It's easy to use, even for those with limited technical skills, and integrates seamlessly. Many report immediate sales and ROI increases. The customer support team is frequently commended for their proactive service, resolving issues promptly and providing clear guidance, contributing to a stress-free setup experience.

June 28, 2026

Earl was super helpful and efficient in resolving the fix. Frankly the UI on Tolstoy is not very straightforward and changes so often so gets confusing really quickly but their support team is very helpful and makes it so easy to work with.

Muby
Sweden
7 months using the app
Edited August 13, 2026

Credit where credit is due.

I had previously given this app a negative review. Since then the team at Tolstoy have worked diligently with me above and beyond to make improvements to a point where my facial expression went from a dark scowl to a ear to ear grin!

In this short time since the team have contacted me, the outcomes have been great. Sure, it is not instant and there's learning of both a human nature and AI nature to consider but the outcome is well worth it already saving us much time and effort. No more photo shots on location and all the variables and costs that go along with it in this fast paced time poor world we now live in.

We are now at a point we are enthusiastic about really deep diving inot what we can do with it.

Also, the fact we are dealing with a business that cares and strives for improvement with outstanding customer service means a lot.

I am a convert.

GroundGrabba AU
Australia
2 months using the app
June 11, 2026

We've been using Tolstoy for some time now and have seen positive results since launch. It's a great way for customers to better visualise and connect with our products online. The team at Tolstoy is always responsive, open to feedback, and committed to improving the platform. A great partner to work with!

Lack of Color [US]
United States
5 months using the app
June 7, 2026

Unclear billing and repeated upgrade pressure.

I was being charged overages based on “billable impressions,” but the numbers do not match my Shopify and Google Analytics data.

Remarkably, Tolstoy’s own team has given me different explanations of what counts as a billable impression: scrolled/seen, unique impressions, and page-load impressions.

When I raised concerns about this, I was repeatedly pushed toward upgrading instead of the explanation of what I am being billed for.

A promised refund --for one billing period-- took weeks of follow-up.

I have now asked them to review my full account history because of their own inconsistencies around “billable impressions.”

Use caution with Tolstoy’s overage billing.

Little Zen One
Canada
Almost 2 years using the app
May 31, 2026

We’ve had a great experience with Tolstoy over the past 4 years. The app itself is super easy to use, the video features look amazing on our site, and the support team has honestly been incredible. Every time we’ve reached out, they’ve been fast, helpful, and genuinely kind, even on weekends! Shoutout to Mikaela

They recently helped us transition our account and kept, which we really appreciated as a growing brand. Overall, highly recommend if you want to add shoppable video content to your Shopify store with a team that actually supports you.

CLUB PIEL
United States
Almost 4 years using the app
May 28, 2026

We have just begun our journey with Tolstoy, and as a brand completely new to AI content generation, Wes and Emmanuel have been exceptional guides throughout the process. Wes arranged a demo and showed us exactly how Tolstoy could bring value to our brand specifically, even presenting use cases tailored to our products. It was clear he had taken the time to research our brand before the meeting, and throughout the conversation he was thoughtful about how Tolstoy could elevate our marketing. He was ultimately the person who sold us on the platform. The quality of the content produced has been on par with some of the professional shoots we have invested in previously.

Emmanuel has been incredibly patient, knowledgeable, and genuinely invested in helping us make the most of the platform. Through every interaction, it is clear that Tolstoy takes pride in customer support and is committed to helping brands grow and explore their creativity. Emmanuel never makes us feel rushed during meetings and has offered follow up sessions on more than one occasion. He takes the time to walk us through every feature of the platform and is always happy to answer questions, even when we jump between topics. It genuinely feels like Tolstoy becomes part of your team and workflow.

We explored three other platforms and attended demos with each of them, but ultimately chose Tolstoy because, aside from its first class content generation and wide range of features, the customer support truly set them apart from every other platform we explored and engaged with. It was clear to us that they are focused on supporting long term brand growth and care about far more than just the subscription itself.

Broxle
United Kingdom
17 days using the app
July 23, 2026

Great APp Great support runs on 2 of our websites for UGC, does a good job.

SEACRET US
United States
3 months using the app
July 7, 2026

Tolstoy is a great app, and the support is even better! Mikaela, in particular, was incredibly efficient, proactive, and responsive in helping our team with all of our queries. She consistently went above and beyond to ensure everything was resolved quickly. Highly recommend!

LIONESS FASHION
Australia
About 2 months using the app
July 2, 2026

Earl from support was prompt and knowledgeable. Offered me options/solutions to issues that I brought up without delay. Thank you Tolstoy + Earl!

Arctic Fox - Dye For A Cause
United States
Over 1 year using the app
June 30, 2026

I had one video on a product page doing something strange so I reached out to tech support. They got back to me right away and got the problem resolved quickly. This product overall has been really great. This is the first time I've had any sort of glitch with it. I appreciate the great customer support!

EcoBranders®
United States
About 3 years using the app