Reviews (213)

Overall rating
4.7
Counts per rating level
  • 95% of ratings are 5 stars
  • 1% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 2% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly praise this app for boosting product visibility and customer engagement through shoppable video stories and user-generated content. It supports easy video uploads, product tagging, AI content generation, and customizable experiences without slowing down websites. The support team is noted for their quick and effective assistance. Continuous updates enhance functionality and user experience, making it a valuable tool for increasing interactivity on e-commerce platforms.

January 7, 2026

The team at Tolstoy is PHENOMENAL! This is the first app and integration for our website that I have ever used where the team and the developers go above and beyond to help you. We've been utilizing Tolstoy for several years, and have never once had an issue that the team did not immediately resolve for us. Mikaela and every developer on this team are a model of greatness for all website integrations. You will not be disappointed, Tolstoy is the way to go.

Pink Papyrus Co.
United States
Over 2 years using the app
January 7, 2026

his app is excellent, and the customer service is top-notch. I'm really grateful for the prompt and helpful support from Don. He went above and beyond to assist me, and it made my experience so much better. Highly recommend this app to anyone looking for great functionality and exceptional customer service!

Amotopart
Hong Kong SAR
Over 1 year using the app
December 4, 2025

Looks great! Had issues at first with our theme not having blocks/sections, contacted support and they installed it on our website in a few hours. Mikaela was our support representative and she was incredibly helpful throughout everything. Very easy to work with, didn't need much from us to install the widget. Excited to see how this performs for us : )

PHUTURE
United States
11 months using the app
December 4, 2025

Super impressive product and more impressive team. They really go out of their way to listen to customer feedback, ideas and business problems and then quickly ship solutions. They're on their way to becoming our full AI suite of tools 

The Zero Proof
United States
4 months using the app
November 19, 2025

The app is good, but all the extended functions are not worth the extortionate variable costs this app generates.

Buyer beware - keep a very close eye on your impressions and expect hefty monthly fees for that usage.

We have chose to remove the app in favour of less functional alternatives that offer the core functions we needed at 1/10th the price.

Barkers
New Zealand
6 months using the app
January 21, 2026

Excellent customer service, they team is always so willing to help find the solution to your problem

Leina + Fleur
Australia
Over 2 years using the app
November 14, 2025

We are so excited to have this app on our website. Having UGC videos will definitely increase our conversion rate. Niezl from support is super helpful and we highly recommend!

Kinzie Foods
United States
22 days using the app
January 15, 2026

Tolstoy is such a great app and their support team is stellar! They are super helpful with any questions, and the app itself is such a great value add for our customers. Highly recommend!!

Hampden Clothing
United States
Over 1 year using the app
January 14, 2026

Amazing support! Fixed my issue within 5 minutes and explained the problem so I can make sure it doesn't happen again. Ver thorough. Also such a nice representative!!

MCoBeauty US
United States
Over 1 year using the app
Edited October 2, 2025

RIGHT SUPPORT WHEN NEEDED — but watch the charges/impressions

Tolstoy is an excellent app — shoppable video stories for e-commerce really bring products to life. We’ve used it for over a year and it definitely adds value.

We did face a difficult experience with charges that added up to thousands of dollars over many months, mainly due to our own lack of attention. The app does send monthly usage emails, but we overlooked them. Thankfully, once we reached out, the team — including the CEO — listened and worked with us to find a fair solution. That level of support gave us confidence to continue with them.

The concept is strong, the team truly cares, and the app delivers real value. Just be mindful to keep an eye on usage so you don’t get caught off guard. The integrations with Instagram, Google Drive and TikTok are a great tool of this app.

Loja Momo Lifestyle
Brazil
Over 1 year using the app