Reviews (203)

Overall rating
4.8
Counts per rating level
  • 96% of ratings are 5 stars
  • 1% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 2% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly praise this app for boosting website engagement and sales through easy-to-use shoppable videos and quizzes. They appreciate its user-friendly interface, seamless integration without site slowdown, and the responsive customer support. The app's ability to customize videos and incorporate user-generated content, along with continuous updates, has notably improved conversion rates.

June 19, 2025

Great app, crappy UX interface. It takes me 3x longer to work inside Tolstoy than getting work done.

The app when you can manage to get it set up after hours of work is great. If they would fix the UX experience I def would give it 5 stars. But I am looking for other options now.

Sonia Roselli Skincare
United States
About 2 years using the app
May 2, 2025

We absolutely love Tolstoy! From the moment we added it to our site, we saw an immediate increase in engagement and sales. It’s been a total game-changer for how we connect with our customers. The platform is intuitive, beautifully designed, and so easy to use. Highly recommend for any brand wanting to create more meaningful, interactive experiences online.

Neuwborne the label
Australia
8 months using the app
June 26, 2025

Fantastic app! It looks great on our product pages and really helps show our products in action. As others have noted, the back-end UI could use some refinement. It's nearly there but can be frustrating to use at times. For instance, being able to click a product in the library and jump straight to it for adding more videos would be a big improvement.

Chemical Guys
United Kingdom
About 1 month using the app
April 16, 2025

Tolstoy have been an amazing tech to partner with. Their team are incredibly accomodating, open to new requests and have been great to work with - incredibly responsive! We've also seen great results from showcasing our strong UGC across our website.

Rolla's Jeans
Australia
Over 1 year using the app
June 13, 2025

My support contact Mikaela was so helpful. She walked us through the entire process of the access needed to provide support, how we could leverage the app by embedding into areas of our site that were hard to figure out / code. This way we can truly leverage the tool to improve our conversion rates and not spend time trying to figure out the installation part!

made+
United States
2 days using the app
April 28, 2025

We’ve been using the Tolstoy app for a month now and it’s definitely helped improve our store’s conversion rate. The metrics look great and it’s been a worthwhile investment. Mikaela helped me set up a hero video on our homepage — she was super efficient and we’re really happy with her support!

NaturalSlim USA
United States
About 2 months using the app
April 7, 2025

Great app to use, the team have been fantastic in supporting various queries of mine. The analytics show the ROI the app generates and it is super easy to use. Mark was fantastic for my small business and helping support our growth.

PERL Cosmetics
United Kingdom
Over 1 year using the app
April 9, 2025

Tolstoy has revolutionized our game. The customer service is amazing and the video experiences are elevated & customizable. Gilbert is an amazing account manager and we are super excited to see what is to come.

Wigs.com
United States
12 months using the app
June 16, 2025

Works so well for our audience - already converted $8k in sales in under a week.

Sinchies
Australia
12 days using the app
April 3, 2025

I'm so thrilled to have found Tolstoy! It is so easy to use, add to your website and improve the product display for customers. Their AI studio is also so fun to use! This has to be my all time favorite app I have discovered on Shopify!!

Sexy Little Robe
United States
About 1 month using the app