Trustpilot Reviews

Trustpilot is an open-to-all reviews platform where consumers are heard by businesses, and where businesses can earn consumer trust. Grow your business with genuine content that comes directly from the people who matter most—your customers.

Trustpilot for Shopify

Trustpilot's plugin for Shopify enables merchants to automatically invite customers to leave reviews, and to showcase reviews onsite with a drag-and-drop tool. Read on for what else you can do with a Trustpilot account.

Grow a trusted brand

• Invite your customers to share feedback at the ideal moment. Authentic content generated from your customers helps drive your SEO ranking and increases traffic to your site.

• Collect reviews on your Trustpilot profile pages, which frequently appear on the first page of search engines.

• Grow on Google with verified reviews that count toward Google Seller Ratings. Product reviews enhance and qualify your product pages for review snippets in organic search.

Increase purchasing conversion and grow revenue

• Turn real reviews from real customers into real conversion drivers. Showcase reviews across your website when consumers are actively looking to make a purchase decision.

• Get consumers talking by sharing your reviews anywhere you engage with consumers—paid ads, email, social, and out-of-home. Give potential customers the confidence they need throughout their journey.

• Showcase reviews in ad creative without design skills with our Image Generator.

Increase customer retention and maximize LTV

• Learn from customers to optimize and improve your service and products. Identify trends in customer sentiment across product inventory, customer service, shipping, price, and more.

• Respond to reviews and prove you take customer feedback seriously to turn first time buyers into repeat customers and your best advocates.

• Keep customers coming back with an ever-improving product selection. Product Attributes ratings help you understand your products from your customer’s point-of-view.

How we combat fake reviews

• Though the vast majority of Trustpilot reviews are genuine and reflect a real buying experience, fake reviews do exist, and we have a tool to find them. Our custom-built software runs 24/7 helping to detect suspicious reviews and remove those identified as fake.

• Our global Content Integrity Team works with our fraud detection software to take action against fraudulent behavior or misuse of our platform. If you flag a review, they’ll investigate it.

• Anyone can flag reviews on Trustpilot. Both companies and consumers can identify what they don’t believe meets our guidelines. Anyone with information about fraud or misuse of our platform can contact us directly and we investigate.