Walmart Marketplace

Walmart Marketplace

by Walmart

Sell on Walmart.com directly from your store.

2.3 of 5 stars(53 reviews)

Instant customer reach

Easily add your products to the assortment sold by Walmart and reach millions of new customers who can't wait to see what you have in store.

Easy product setup

No need to duplicate your efforts on multiple sites. Create and manage your catalog from your Shopify dashboard.

Automated platform sync

Shopify keeps track of orders as well as changes to your inventory, item details, and pricing so your Walmart channel is kept in sync.


About Walmart Marketplace

Leverage the power of the world's largest omnichannel retailer to expand your reach

Walmart.com offers massive scale and instant customer reach with over 110 million monthly visitors. Walmart Marketplace is selective by design, so when you connect your Shopify store, you can sell with confidence on a curated marketplace for professional, quality sellers.

Simplify your multi-channel management and stay in sync

Once your application to sell is approved, you'll own your presence on Walmart.com and manage operations from Shopify.

Approved Walmart Marketplace sellers using Shopify benefit from:

  • Bulk setup for new product listings

  • Connecting existing listings on Walmart.com to Shopify products for central management

  • Synced inventory across channels to avoid overselling

  • Order notification and fulfillment from the Shopify dashboard

  • Low cost to participate—no setup or monthly fees; reasonable referral fees are automatically deducted from sales

Eligibility requirements

Sellers

By holding high standards for applicants and sellers, Walmart fosters a level playing-field that is trusted by customers and partners alike. Walmart Marketplace is looking for partners who provide first-class customer service, a compelling product assortment, competitive pricing and fast, reliable fulfillment. Review these minimum qualifications for sellers:

• US Business Tax ID (EIN) and Form W-9

• History of marketplace or eCommerce success

• Track-record of first-class customer service

• Operations that meet Walmart Seller Performance Standards

Products

Approved Walmart Marketplace sellers may offer a wide variety of products on the site, and these may all be added and managed through Shopify. Your items should meet these minimum product requirements:

• Have GTIN/UPC GS1 Company Prefix Number

• Offer competitive pricing

• Be fulfilled from a B2C US warehouse with a returns capability

• Comply with Walmart Prohibited Products policy

Media gallery

Support

Free to install

There are no setup/monthly fees for listing on Walmart Marketplace. Referral fees are automatically deducted from sales.

2.3 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    19% of ratings are 5 stars
  • 4 of 5 stars
    9% of ratings are 4 stars
    (5)
  • 3 of 5 stars
    9% of ratings are 3 stars
    (5)
  • 2 of 5 stars
    2% of ratings are 2 stars
    (1)
  • 1 of 5 stars
    60% of ratings are 1 stars

Most recent reviews

GolfBestBuy

Super disappointing experience. Applied for the Walmart Marketplace via Shopify link on 6/23/20 and STILL haven't heard anything back. Today is 9/22/20. Ultimately had to open up a support case ticket since that seemed to be the only way to get in touch, but never heard anything back and eventually the ticket was closed automatically after 30 days. Very frustrating experience - all we want to do is to bring our products to the Marketplace. If anyone has any advice, please let us know!

UPTIME Energy

C'mon, Walmart. You'll never catch Amazon with customer service like this. We applied for a marketplace account on July 15th. No action. I raised a ticket because it was the only recourse for someone without an existing account. The ticket expires without any action because it passed 30 days. I opened another ticket, but I'm not very hopeful that it'll get any attention this time. I even contacted your Instagram team, who referred me to a seller help number. I call this number and the ARS disconnects me every time as it attempts to connect me to a live person. All I want to do is list our brand's products on Walmart. Not bitter. Just frustrated. Please fix this system.
*UPDATE* - The Walmart marketplace team reached out to me and is currently helping me out. I updated to 4 stars because of their response, albeit late. Looking forward to smooth sailing from here.

Developer reply

September 17, 2020

Hello UPTIME Energy - The issue here is that your previous application, , circa 2016-2017, was declined. Which means that if you reapply that new application is automatically put into a duplicate application bucket and is denied as well. I sincerely apologize for the lapse in comms from our side. We are working on ways to address this gap on our business development side and the Seller Support side as well.

Your feedback is very valuable and we appreciate you taking the time to leave a review.

WMA Support

Icy Craft

It's interface is not that far off from Amazon. That is Amazon from 2012. It's very crude. The inventory cannot be exported for bulk changes easily. The inventory cannot be changed inside the interface without a bulk upload. Seriously. You can't change the inventory count of anything without an XLS upload or by bulk selecting multiple products and adjusting count of them all at the same time. Amazon shows updates within 15 minutes. Walmart doesn't show changes even a day later. Walmart screwed up the linking of Shopify variants, so that requires them all to be fixed. But I can't tell if they've been fixed because of the days long lag between fixes and seeing if the fixes have actually been applied. I got an order from a customer, but it was so screwed up we had to cancel it. You can't unpublish an item to fix it "offline", so instead I have my entire inventory set to 0 until the problems are resolved. But then, I'll have to painstakingly restore inventory levels to the correct, different amounts for 900 SKUs. Can't wait.

Developer reply

September 11, 2020

Hello Icy Craft - Thank you very much for the review.

Reviewing your case history, I do not see anything about these issues you are referencing. Our team would very much like to capture these events so we can help troubleshoot and correct any errors.

Can you please login to Seller Center and create a support case?

Thank you very much.