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I have used Zuko before when I worked agency-side and it was always incredibly useful. I recently moved to an in-house role and one of the first tools I installed was Zuko.
It is ridiculously easy to install. Start collecting data straight away - with no real tweaks or adjustments. And, provides me with daily/weekly feedback on how many visitors are getting to our basket, starting the checkout process (or not) and what errors are happening to those using our forms.
Insight I have gained from letting the tool do it's thing is absolutely invaluable and the team at Zuko are some of the nicest and knowledgable people you will meet. 10/10 experience. Install it now.
Using Zuko has been a game-changer because it reveals the "why" behind our drop-offs by highlighting exactly where users get confused or lose interest.
We used Zuko to analyse our checkout and with the help of Adam to analyse the responses got some useful actionable insights that enabled us to make some changes to improve conversion rate. Highly recommend
Such a great app that really helps you breakdown your checkout.
The support and insights were 5 stars and I would recommend to anyone - so user friendly!
Zuko: like a torch in the darkness of usability metrics for Shopify’s mysterious checkout process!
Since moving over to Checkout Extensibility, getting granular data on this part of the customer journey has been a bit of a black-box. With Zuko you can shine a flashlight on the biggest drop off points to understand the sticking points at this critical part of the funnel.
Couple that with some of the most knowledgable folks in the online form industry and you've got yourself a powerhouse of insights to fuel any CRO checkout backlog process.
Set up is a breeze. Support is like sunshine
Unbeatable - get it!
After using Zuko for several months, we've finally moved past guessing why people drop off and can now see exactly where visitors struggle and what they intend to do. It has turned our form data into clear insights, allowing us to fix specific friction points and significantly improve our conversion process.
We're really glad you're getting value out of Zuko. If you have any feedback on how we can improve further then do let us know.