Auction Today
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For every product, merchants can establish an auction to boost sales right away.
Auctions are a proven strategy for maximizing revenue on unique products. Auction Today streamlines the entire auction process, from facilitating bids to notifying winners and guiding them to checkout — all automatically. Auction Today empowers you to distinguish your store by offering customers an unparalleled shopping experience. Integrating live auctions with Auction Today App, not only grabs attention but also sparks excitement and urgency, boosting sales and conversions.
- Run auction on your product and variants in multi-currency
- Auction Collection page, Reserve Price, Buy out price, Popcorn Bidding.
- Proxy / Automatic Bidding - enrich bidding experience by allowing max bid value.
- Penny auctions, Multi-language support & fully customisable widgets.
- Generate Single invoice for winners of multiple Auctions or Products
- Popular with stores like yours
- Based in United States
Languages
English
Works with
- Customer accounts
- Shopify Admin
- Hubspot
- Klaviyo
- Mailchimp
- Mailgun
- Sendgrid
- Wiser
Categories
Pricing rules
Customization
Notifications
Pricing
FREE
Free
Features
- 1 Auction
- Multicurrency Bidding
- Buyout & Reserve Price
- Popcorn Bidding
- Penny product
- Automatic Bids
- Widget customization
- Multilanguage
STARTER
$9 / month
Features
- All in FREE PLAN
- 15 Auctions
- Create Bulk Auction
- Dedicated auction collection
- Automation
- Auction Summary in Collection Page
7-day free trial
ADVANCED
$15 / month
Features
- All in STARTER PLAN
- UNLIMITED AUCTIONS
- Auto declare winner
- Email notification
- Integrations
7-day free trial
Enterprise
$40 / month
Features
- All from Advanced Plan
- Customise email template
- Approved Bidders
- Bulk import auctions from CSV
- API
- Priority Customer Support
7-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (282)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
Feedback submitted
Merchants praise the app for its intuitive design and seamless Shopify integration, making auction management easy. The customer support is highly responsive, often resolving issues within minutes, and assists with setup and customizations. The app enhances customer engagement and potentially boosts sales by offering unique auction experiences. Continuous updates from the development team ensure ongoing improvements to functionality, maintaining smooth operations for businesses.
(Review updated May 2026)
I previously rated this app 5 stars because the customer service was responsive, and I eventually upgraded to a paid plan. Unfortunately, things changed significantly after the recent update.
Since the update, we’ve experienced multiple bugs and urgent issues. One major problem caused emails to be repeatedly sent to us and our customers every 30 minutes after auctions ended, at a point resulting in getting 20 emails every half hour.
What disappointed me most was the lack of urgent support. After explaining the severity of the issue, one response from the team was “ok strange,” and we received no meaningful follow-up, explanation, or apology for over two days till now (while this review is being written).
I understand bugs can happen after updates, but better testing and faster communication are essential, especially for paying customers. I’ve now unsubscribed and started exploring other options.
Thank you for sharing your feedback, and we sincerely apologise for the experience you had following the recent update.
As soon as the issue with repeated auction emails was reported, our team immediately began investigating it and kept you updated throughout the process. Since the issue appeared to be isolated specifically to your store, it required deeper investigation and additional time to accurately identify the root cause and implement a reliable fix. The issue was also reported over the weekend, but despite this, our team worked to prioritise it as quickly as possible.
We completely understand your frustration, especially given the impact this had on both you and your customers. While bugs can unfortunately occur after major platform updates, we take incidents like this very seriously and are continuously improving our testing and monitoring processes to minimise such situations in the future.
We truly appreciate the support you showed us previously and are sorry that this experience changed your perception of the app. If you are open to it, we would still love the opportunity to regain your trust and continue supporting your store moving forward.
Awesome service, helped me real fast with my set up! Shout out to SAM!
Tansy helped me during a very stressful time when the auction wasn't embedding properly onto my site! She figured everything out and was so helpful. Very good support service.
Support
App support provided by Apex Apps.
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