Pages & Sections Pages & Sections


Visually build custom pages and sections anywhere on the store

4.5 of 5 stars(22 reviews)

Works With Any Theme.

Start building custom pages and sections in minutes on any theme. Builder seamlessly integrates with any theme as well as online store 2.0.

Build Anything, Easily.

Our powerful visual editor lets you drag and drop to create and customize anything, from header to footer, everywhere on your storefront.

Don't Just Build. Grow.

Target content at specific audiences, A/B and see analytics and heat maps of how visitors are engaging with and buying on your storefront.

About Pages & Sections

Spend less. Move faster. Do more. Earn more.

Install Pages & Sections for a 14-day trial and leverage the same technology that powers ecommerce experiences for leading brands, like Everlane, Vistaprint, Alo Yoga, and more, to grow your business.

Let marketers, designers, product managers, and store owners build! Turn development and content release cycles from weeks to minutes and increase your conversions faster.

Our drag and drop editor allows anyone to build and modify any aspect of their storefront, and includes powerful tools, like content targeting and A/B testing, to optimize every aspect of the shopping funnel.

Endless customization, endless possibilities.

  • All the building blocks - drag and drop it all, including text, images, videos, columns, carousels, tabs, accordions, products, collections, add-to-carts, and more.
  • Make it your own - completely customize the look and feel of your content across all device types and make your content come alive with animations.
  • Build for the entire customer journey - supports all your theme pages (Homepage, Collection Pages, Product Pages, Blog Pages, Blog Article Pages, Login Pages, Signup Pages, Cart Pages). Create custom pages for any Landing Pages, Promotion Pages, About Us Pages, etc.
  • Add custom sections anywhere to use Builder's drag-and-drop editor to build and optimize specific parts of your store (like the cart).
  • Works with any theme and adds drag and drop functionality as well as optimization to Online Store 2.0 sections everywhere.

Tons of apps, all out-of-the-box.

Stop installing an endless number of apps. Pages & Sections comes with so much power and so many capabilities, you'll be able to uninstall apps that needlessly slow down your storefront, including: * Page Builders * Form Builders * Announcement Bars * Shipping Bars * Instagram Widgets * Segmentation and Personalization * Analytics and Heat maps * SEO and Image Optimization

Optimize and iterate with testing and targeting.

Perform unlimited A/B tests to understand how content changes impact funnel performance. Target content at specific customer segments, baselike new vs returning visitor, order history, and much more.

Measure & quantify the impact of your efforts.

Built-in analytics with site, page, and content-level insights, as well as heat maps that show both engagement and $ impact on conversion.

Developers and Agencies love too.

While no coding is required to use the app, code can make the product completely extensible allowing you to truly build and do anything. We also provide developers (and admins) with complete control over what can be built, how it can be built, and how it gets published to your store to ensure rules are followed and everyone is happy. :)

Integrates with

  • React,
  • Gatsby,
  • Angular,
  • Next.js,
  • Vue

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 14-day free trial

See all pricing options



$20 per additional user, $5 per additional 10k monthly page views

  • 250k monthly page views
  • Unlimited pages & sections
  • Scheduling
  • Analytics
  • Basic targeting (products, collections)
  • Standard support



$40 per additional user, $5 per additional 10k monthly page views

  • 500k monthly page views
  • All Basic Features, plus:
  • Advanced targeting (customers, cart, custom)
  • A/B testing
  • Heatmaps
  • Priority support

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.5 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    86% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    5% of ratings are 2 stars
  • 1 of 5 stars
    5% of ratings are 1 stars

Most recent reviews

El Manor Ave

This app is great if you want a simple drag and drop builder for Shopify stores. It is also great for building sections in the new Shopify Store 2.0. However, it does lack some of the features that other page builders like GemPages have (better customization and templates). Builder feels a bit basic in comparison, but it is super responsive and works effortlessly with the new sections on every page. My biggest complaint is the pricing, which is set to increase for new users, too. I already feel that it is too expensive for what is offered, especially when you are charged for 4 seats in the basic plan. I wish there was a way to opt out of those additional seats for small businesses, because I don't need 4 users. $80 is really pushing it as it is for a small business.

Notty Foods

Builder has been excellent for improving the speed, functionality and looks of our site. Strongly recommend it for anybody looking to level up their site design.


I have tested almost all of the custom design apps on Shopify and by far is the best! I use the platform on two of my websites currently. It has so many advanced features, allowing me full control over every aspect of my websites design. And if you ever have any issue, their support is hands down the best I have experienced. I also love being able to save a design I have made as a template and move it from one site to another!