Buy Button channel

Buy Button channel

by Shopify

Sell products on any website or blog, or share checkout links

3.3 of 5 stars(140 reviews)

Sell across the web

Let shoppers checkout from any website or blog with a customized Buy Button.

Create a quick checkout link

Generate a checkout link for any product and add it to an email campaign, direct message or social media post.

Customize your Buy Button

Customize fonts, colors and layouts to match your website’s style and brand.

About Buy Button channel

Sell more with Buy Buttons and checkout links

Create a Buy Button for any product or collection and add it to a website or blog. Use the Buy Button editor to match the style and colors of your brand, then copy and paste the HTML code to your platform of choice. You can also create quick checkout links that will send shoppers directly to your checkout page. Choose a single product and variant, then copy your link to any email, direct message or social media post.

With Shopify and the Buy Button channel, you can:

  • create fast and easy checkout links to promote products
  • use the Buy Button editor to build buttons with custom fonts, colors, and layouts
  • update product details from Shopify without needing to edit the code on your website or blog
  • fulfill orders for customers that are placed using Buy Buttons and checkout links
  • track sales using your Home sales overview and Analytics pages

Learn more about Buy Buttons and checkout links by visiting the website in the “Sales and support” section of this page.

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Overall rating
3.3 of 5 stars
Based on 140 reviews

  • 5 of 5 stars
    36% of ratings are 5 stars
  • 4 of 5 stars
    19% of ratings are 4 stars
  • 3 of 5 stars
    11% of ratings are 3 stars
  • 2 of 5 stars
    6% of ratings are 2 stars
  • 1 of 5 stars
    28% of ratings are 1 stars

Most recent reviews

Candy Cake Weddings Favors and Custom Gifts

An absolute mess. Multiple Google errors from this app. Do not use. I installed and then they changed it due to duplicate shopping carts being created on the same web page...finally just removed the entire thing.

Please let me know if you end up fixing it. A great concept. Thanks

Dailey Booksellers

I run a used bookstore and love the buy button! I've used it to create a separate product page for specific customers, especially if they've requested a special order. First, I create a new page, add the product's buy button, then pass along to my customer that page's unique URL. This allows me to offer a product without it being easily accessed by the public. I've also used the Buy button to cross-sell products with another Shopify store I own. Since this app is free, it's a great sales channel to have available when you need it. It's convenient and has worked very well for me. Give it a try!


I used this app to help sell a workshop on my website landing page. I know there's an option for shopify lite, which is $9. but it appears to be very difficult to downgrade. That's initally what I signed up for when using the buy button, but then i got on the simple plan or something. It's okay, cause I think I'll end up using shopify shop for my online store once i get it up and running.

The other thing I wish we could use the buy button multiple times for the same product. I have different calls to action on my landing page and found I couldn't use the same buy button more than once, so I had to create another option for a link to the checkout page.

Other than that I like it!