Customer Tags

Customer Tags

by Union Works Apps

Auto tag & bulk tag customers to auto populate customer groups

5.0 of 5 stars(29 reviews)

Customer Segmentation

Use multi-condition rules to apply and remove tags to customer records based on what they buy and how often they buy.

Customer Lifecycle Management

Use tags to leverage marketing automation and tailor your communications with customers based on where they are in the customer lifecycle.

Single Source of Truth

Keep your Shopify customer list as the single source of truth and use tags to trigger actions across different marketing platforms

About Customer Tags

What are customer tags?

A Customer Tag is used to categorise or organise customers into groups. For example, customer tags can be used to control the usage of discount codes. Tags can also be used to control access to certain areas of your store. The majority of our Merchants use customer tags to segment their customers into marketing lists based on their purchasing behaviour.

Create Customer Groups for Shopify Email

You can use Customer Tagger alongside Shopify Email to create customer groups for your marketing campaigns. Set up the rules and backdate to quickly create a niche group of customers

What does Customer Tagger do?

Customer Tagger will read information about the order and then apply an auto tag against the customer record. A merchant can create rules in the tagger to tag customers based on what they buy, how much they spend and much more.

These auto tags can then be used to segment marketing lists, control access or manage discounts, as described above.

What Customer Segments can I create?

Use the multi-condition rule builder to create customer segments such as:

  • Bargain Hunters - shops in the sales
  • Loyal Customers - purchased multiple times
  • Brand Advocates - Subscribed to marketing
  • Big Spenders - Spend over a certain amount
  • Trend Setters - Shops in the New In collections
  • Locals - Customers nearby
  • Students - Shopping with student email
  • Location - shipping country
  • Lifestyle - Type of products they buy
  • New Customers - first-time order
  • Repeats - 2nd-time order
  • Champions - top customers
  • Cart Abandoners - have browsed but not ordered
  • Idle - browsed but not ordered with a long lapsed time
  • Early risers - buy in the mornings
  • Night owl - buy late at night
  • Campaign driven - responded to an ad

Applying your customer tag rules to past orders in bulk

Set up your segments and then backdate them to all your past customers! This allows you to curate a specific customer list and create a marketing campaign in Shopify Email or other ESP's

Rules to remove and expire tags

Use Tag expiry and remove tags rule to keep customers relevant and in the correct segment

Why auto tags save valuable time

Using our tagger rules and applying auto tags to customers allows you to set up a segmentation system where customers fall automatically into marketing lists. It removes the need to manually group and manage customers as you can use the tags to trigger email automation from your email service provider - ask us how we can help save you time using customer tagging.

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Pricing 7-day free trial

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Customer auto tags


Apply your rules to past orders $10 for first 1000 orders processed, then $2 for every 1000 orders after that

  • Auto tag customers based on order activity

  • Apply your rules to past orders

  • Bulk tagging for fast segmentation

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

5.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
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  • 1 of 5 stars
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Most recent reviews

Calm Classroom

Amazing and robust in function, our business model would not be possible without this app! The customer support has far exceeded my expectations, with prompt, personal and intelligent responses from someone who really cares about the success of the app for our business. a+

Developer reply

August 6, 2020

Thanks for your great review Jessie, we're really glad that Customer Tagger is helping you to run your business and that you've been happy with the support you've received.

NuGo Nutrition

We used this app to backdate tags on orders and customers we imported into the Shopify system. This helped us segment our audience and be able to market towards them more specifically. Great product and it works exactly as we expected.

Developer reply

August 6, 2020

Thanks for the great review! Great to hear Customer Tagger is helping with your customer segmentation!


Customer Tagger does a great job of sorting through to separate out our priorities and helping us report on customer types. Thanks for the help team!

Developer reply

August 5, 2020

Thanks for your kind review Michael! Glad to know that Customer Tagger is helping you to segment your Customers effectively!