Dynamic Product Options

Dynamic Product Options


The ultimate app to manage custom options & price calculators

5.0 of 5 stars(221 reviews)

Advanced Product Options

Create configurable and bundle products with dependencies and color swatches. Apply your own design, make your products unique.

Price Calculator

Calculate product prices using your custom math formula and product options as the input. Create tier prices and complex discount rules.

Unbeatable set of features

Intuitive interface with plenty of tools for you to manage custom options. Get features unavailable in other apps.

About Dynamic Product Options

Dynamic Product Options is the ultimate all-in-one solution to manage customizable product options. Create configurable and bundle products of any complexity. Add math formulas and build your own price calculators. The app supports dependent custom options, templates, color and image swatches, quantity and tier prices for options, onetime fees, tooltips, absolute pricing, options for customer groups, mathematical formula pricing and much more.


  • Unlimited custom options
  • Visual drag&drop interface to manage custom options
  • Form style: List DIV-based, Table based, Table based with sections
  • Form location: on the product view, or in a popup after clicking "Add to Cart" or "Configure"
  • Option types: Inputbox, Textarea, File, Dropdown, Radio buttons, Checkboxes, Multiple listbox, Date, Image, Custom HTML
  • Swatch types: Text swatches, Color swatches, Image swatches, Rich Text swatches
  • Fixed or percentage, positive or negative option prices
  • Quantity for custom options
  • Tier Prices for custom options
  • Onetime fee custom options
  • Shipping weight for custom options
  • Dependent custom options
  • Product options for customer groups with separate group management
  • Product options with inventory tracking, options associated to other products
  • Tooltips and comments for custom options
  • Ability to clone custom options
  • Price policies: Absolute price, Relative price, Fixed price
  • SKU policies: Absolute SKU, Relative SKU, Fixed SKU
  • Shipping weight policies: Absolute weight, Relative weight, Fixed weight
  • Data validation rules
  • Options selected by default
  • Custom options per product variant
  • Integrated CSS editor to customize the look of custom options
  • Ability to embed custom JavaScript
  • Custom option templates with ability to use multiple templates in the same product
  • Ability to clone templates
  • Ability for customers to configure custom options in the shopping cart
  • Mass actions for custom options, templates, customer groups
  • Ability to copy custom options between products
  • Ability to translate Storefront texts and validation messages
  • Compatibility with any Storefront theme via customizable jQuery selectors. Contact our support if you need help.
  • Mathematical formula pricing with additional interface
  • Ability to calculate product's price and shipping weight based on the product dimensions or customer's input
  • Integrated Help Desk into the app, the EST time support

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 15-day free trial



  • All option types
  • All form styles
  • Validation rules
  • Fixed and percentage prices
  • Tooltips and comments
  • Options by default
  • CSS and JS editors



  • Starter+:
  • Options per product variant
  • Text,Color,Image swatches
  • Dependent options
  • Option QTY, weight, tier price
  • SKU policies
  • Mass actions



  • Standard+:
  • Rich-text swatches
  • Onetime fee options
  • Custom option templates
  • Options for customer groups
  • Bundle Products with separate SKUs



  • Premium+:
  • Mathematical formula pricing
  • Calculate price and weight based on the product dimensions
  • Formula based tier prices

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

5.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    99% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews


10 start from 5. The best APP in Shopify. We were able to create the massive configurator generating to our customers a huge bundle kit created from hundreds of individual components. We have tens of of individual questions in the product, each with up to tens of buttons (some with qty selections) (in real time feeding the product information like title/price and photo from ERP) with hundreds of additional divs with custom html content around. All together hundreds of individual elements in one product - each with its own multiple dimendional conditional logic. The same content running in customers browser our team uses also on their iPad just with different visual template for processing orders as it allows us to create interactive portable pick list checkbox from the huge bundle kit - always in real time synchronised with the newest revision published on the web! . The robustness of the admin interface is endless and if there was something missing (which happened few times), Roman was happy to offer the custom made solution. The app can do much more than its has been designed for when you have a vision and access to good front end developers. The app actually does not have to be used for product creation at all- that is just bonus. Thanks to the endless conditional logic you can for example create the UI of virtual salesman automatically guiding the customer based on his answers in helping making HIS decision or providing the required information based on the previous input (right at the moment when he needs it). Is the app perfect? No.. there is so much space for improvements in the admin interface that could make our work much faster and get us better overview on our project. The magic of this app is that you do not want to search any downsides as currently there is nothing like this on the market that would be even close of this app and we could not imagine to sell our products without it anymore. No matter how crazy your vision of the product builder is. This app will possibly do it. If you are prepared to spend additional thousands of $$$ for front end developers that shift your visual ideas into the reality this app can generate completely all content between header and footer of your shop and any smallest element in the product page can have its own conditions when to not/appear. This app will handle all the heavy work easily and the end result for your customers will be amazing.


I've used this app for about 2 years and love it. We use this app to dynamically build print-on-demand SKUs based on the customer inputs. We have tens of thousands of possible customization options so this app spares us the HUGE pain of creating all combinations in Shopify. Instead it just creates a temporary variant based on the customer's selection and then cleans up after itself when the order is completed. The developer is also quite responsive whenever we've asked for a fix or a way to make particular updates. He's even worked in some of our feature requests over time.


I want to thank the team for the tremendous effort in helping with my store product page. I have a particular product that requires very complex customization input from customers, with it working with complex shipping rates. They really figured out a solution to my problem. With their help and another app, I could really customize everything from my products to shipping exactly how I wanted with the options. I can't thank the ITORIS team enough to set up this so efficiently that customers could shop in my store easily, especially since it's a product that REQUIRES input from customers. It can't be something that can easily choose from options. Make sure that you're creating tickets within the US timezone. As long as you're able to meet their timezone, their support replies quickly and exactly know what you need and solve them right away.