Dynamic Retargeting by Rontar

Why You Need Dynamic Retargeting

How often do you experience a situation where a visitor views several pages of your website and then leaves without taking the actions you need? And obtaining that visitor cost you a great deal of effort and money.

Imagine you optimize your website for SEO, and buy contextual and banner ads. Even after all your efforts, the conversion rate is no more than 1-2%. This means that 98 of 100 attracted visitors leave your website without making a purchase.

You can avoid such a situation by using retargeting techniques.

How Dynamic Retargeting Works

The fact a visitor leaves a website doesn't mean he's not interested in making a purchase. Research shows that a user must be contacted at least 5-7 times before he makes the decision to buy.

Retargeting techniques allow you to find your visitor on the Internet and show him an ad wherever he is at the moment.

Dynamic Retargeting Use Case

Imagine you're the owner of an online electronics store. You'd like to track all the users who visited the "TV & Video" section of your website and show them an ad reminding them of their interest in the TVs you sell.

A visitor comes to your online store, views a list of TVs, and some specific TVs in particular, then leaves the website.

Now, wherever he is, he will see an ad reminding him of his interest in the particular TV models he viewed.

How the Rontar App Works for You

Generally, setting up a dynamic retargeting ad campaign takes a lot of time and effort. You have to create an ad account, prepare the products feed, install retargeting codes on your website’s pages, configure and run the ad campaign.

Rontar has developed an app for Shopify customers, helping them complete all the steps listed above in just a few clicks. After the app has been installed, all you have to do is make a payment and keep an eye on the results of the running ad campaign.

The Rontar App Advantages

The app has numerous advantages:

• Getting started is quick and easy. Unlike other retargeting companies, configuring and running your ad campaign takes just a few clicks.


• Single handy interface to track conversions, revenue and profit. No additional integration or third party analytics for conversion tracking are required.


• Dynamic creatives. Rontar automatically generates creatives based on your products feed. This ensures that a customer will see an ad relating to the specific products he was interested in, rather than a generic ad for the online store itself. This can dramatically increase both the CTR of the creative, and the conversion rate.


• High conversion rates and ROI. On average, our customers generate an extra $3 for every dollar spent.


• Responsive customer support at your fingertips. Our aim was to make the app as straightforward as possible. However, if you do have any questions, our customer support team are always ready to assist you.

Where Will the Ads Be Displayed?

Rontar advertisers have access to more than 80,000 websites worldwide. We cooperate with the largest third-party networks like Google DoubleClick AdExchange, enabling us to return and convert as many of your website’s visitors as possible.

Pricing

Using the app is free - we only charge for the advertising being run.

You pay per click or impression. The volume of clicks you get depends on the daily budget you set in the app. By default, Rontar tries to ensure you get as many clicks as possible within your budget.

Getting Started

Getting started with us is easy:

1. Install the app. Thereafter we will automatically configure your ad campaign with the default settings.


2. Take a look at the creative preview, and make adjustments if needed.


3. Make a payment.


4. Sit back and relax while we help you grow your sales!

Learn More

If you have any questions, please don't hesitate to reach out to our friendly customer support team at help@rontar.com. We're here to help you succeed, and would love to answer any questions you might have while getting started!