Hi,

Thanks for using our retargeting app. Here are a few comments regarding how we operate:

1. When deciding whether or not we should show your ad to a past visitor of yours, we take multiple parameters into account: when the visitor visited your website the last time, how much time they spent on your website, the ad placement on the website they are currently visiting, whether the visitor clicks ads in general, what the traffic source was that brought the visitor to your site in the first place, and so on. A few dozen parameters in total. Thanks to machine learning, we’re able to make click/conversion predictions much more precisely than you would by adjusting any of these settings yourself. This way we can decrease your CPC and increase your ROI at the same time. Setting the age/gender setting by yourself would only decrease the effectiveness of your campaign. That’s why we don’t have these and many other targeting settings in the public view. The optimization is done by the machine learning algorithm in the background.

2. Thanks to our partners, we have access to literally hundreds of thousands of websites. As a result, for bigger retargeting campaigns, it’s not unusual to see ads being shown on hundreds, sometimes thousands, of websites daily. Showing these websites in your account would only clutter your statistics report and wouldn’t give you any insights into how your ads are performing. Moreover, as mentioned above, our machine learning algorithms decide where your ads should be shown based on data. Giving our customers the ability to manually choose/blacklist sites would only decrease your campaign effectiveness.

3. All our links to your site are marked with UTM parameters. You should be able to see the clicks from us under utm_source=rontar in your Google Analytics or any other tracking software you might be using. Some obscure and less popular browsers do truncate our links sometimes, but they are in the minority and should not exceed more than 5-10% of all traffic generally.

Hope this helps.

If you have other questions or concerns, please reach out to your account manager via the chat. They will be happy to help.

Hi,

Thanks for using our retargeting app.

Here are a few comments regarding how we work and your support inquiry:

1. Since Rontar is a retargeting company, we show your past visitors only the products they were previously interested in. That way, we make sure you have a high ROI, and your ad cost is kept to a minimum. That is how retargeting works in general, not just with us.

2. As our support agent pointed out, the ad in your account is just a preview. Your actual past visitors will see the exact products they were interested in.

3. It's not possible to advertise with us if you have adult-related content on your website. The partners we work with have strict policies in that regard.

Hope this helps.