Dynamic Retargeting Ads

Hi, thanks for your review and for using our app. I took a closer look at your account and would like to make a few comments:

1. With retargeting, you show ads only to your recent visitors who didn't make a purchase. For smaller sites with few daily visitors, we bill for impressions. We also bid a little bit higher than we would for a larger website. This way, we make sure you get at least some impressions/clicks for your campaign. Otherwise, you wouldn’t receive any impressions/clicks at all.

2. In the chat with our customer rep, you mentioned that you also run retargeting with other retargeting companies. If so, running multiple retargeting campaigns simultaneously might have contributed to the high cost per impression as well.

3. Your current Bid strategy is set to Auto. You could consider choosing Target CPC instead to limit the cost per click manually. That way, our system will make sure you don't pay more than your maximum cost per click. However, bear in mind that if your Target CPC is too low, you may receive a lower number of clicks/impressions.

I can see that you have already initiated the refund process. If you decide to give us a try again in the future, feel free to reach out to us to help you with your campaign settings.

Hope this helps.

Hi,

Thanks for using our retargeting app. Here are a few comments regarding how we operate:

1. When deciding whether or not we should show your ad to a past visitor of yours, we take multiple parameters into account: when the visitor visited your website the last time, how much time they spent on your website, the ad placement on the website they are currently visiting, whether the visitor clicks ads in general, what the traffic source was that brought the visitor to your site in the first place, and so on. A few dozen parameters in total. Thanks to machine learning, we’re able to make click/conversion predictions much more precisely than you would by adjusting any of these settings yourself. This way we can decrease your CPC and increase your ROI at the same time. Setting the age/gender setting by yourself would only decrease the effectiveness of your campaign. That’s why we don’t have these and many other targeting settings in the public view. The optimization is done by the machine learning algorithm in the background.

2. Thanks to our partners, we have access to literally hundreds of thousands of websites. As a result, for bigger retargeting campaigns, it’s not unusual to see ads being shown on hundreds, sometimes thousands, of websites daily. Showing these websites in your account would only clutter your statistics report and wouldn’t give you any insights into how your ads are performing. Moreover, as mentioned above, our machine learning algorithms decide where your ads should be shown based on data. Giving our customers the ability to manually choose/blacklist sites would only decrease your campaign effectiveness.

3. All our links to your site are marked with UTM parameters. You should be able to see the clicks from us under utm_source=rontar in your Google Analytics or any other tracking software you might be using. Some obscure and less popular browsers do truncate our links sometimes, but they are in the minority and should not exceed more than 5-10% of all traffic generally.

Hope this helps.

If you have other questions or concerns, please reach out to your account manager via the chat. They will be happy to help.