Recart: SMS & List Growth

We switched to Recart in mid-2024 after years on another SMS platform. Their popups delivered 2–2.5x higher opt-in rates right out of the gate, and since then, Recart has become our #1 converting marketing channel.

Beyond the numbers, the team feels like an extension of our own. They’re proactive with campaign strategy, consistently testing and offering optimization tactics, and they genuinely understand our brand. For any Shopify brand looking for an SMS partner that drives real results, we’d highly recommend Recart.

Recart is the best SMS app available plus they provide incredible hands on customer care. Our opt in rate and revenue has quadrupled since we migrated over. I love the reporting and strategy recommendations their team brings to the table. Hands down one of the best tech pivots we've made as a business.

BEWARE, WE LOST MONEY WITH RECART - READ THIS BEFORE YOU SIGN AN AGREEMENT.

$10,000+ lost in revenue with Recart due to platform bugs.

My experience with Recart has been disappointing due to their platform filled with many bugs, declining performance, lack of promised support, strategy, billing discrepancies, and failure to execute agreed-upon tasks.

The app and the service has not only failed to deliver on its promises but has also negatively impacted our revenue and business operations.

Read my experience below. You will thank me later. Let me explain.



Prior to moving to Recart in March 2024 I was using Postscript for 4+ years and generated seven digits in sms revenue by managing it in-house.

So i know the technical side, strategy, optimizations and how things should work if you know what you are doing, and if the platform works as intended or not.

I decided to move to Recart to save time and because they promised (via email and on their website) they will handle EVERYTHING: strategy, execution, optimizations, AI tests, A/B tests and will match our custom price. It sounded amazing, I was like it can’t be that bad, like what can they mess up, so I pulled the trigger and signed an agreement. Oh boy, was I wrong. 



PLATFORM BUGS - lost $10,000+ in revenue due to browse, add to cart, checkout abandonment flows not working as good as they work on Postscript. The worst part, I had to escalate and ping their team many times, so finally after few months they “discovered” the bug and apparently fixed it but still it was NOT working as it should. I know this from a fact, when we were for 4+ years with Postscript I would get hit by abandonment flow message almost every week. So my guess is their technology for recognizing users and events is not up to the level compared to Postscript and on the top of that it’s has bugs that they are not even aware of.

So if you use Recart you are losing money on these automated flows because the users are not triggering the Recart events and/or they can’t recognize the users.



POOR SERVICE - be careful, it’s not what’s advertised, at least it was not for us, their CEO Soma confirmed that there was misunderstanding in the offered service, so basically misleading advertising. I was like why you did not tell me this before? if you sign an agreement ask for detailed scope of work and deliverables along with the cadence. I made a huge mistake of signing an agreement that was super vague and gave them chance to not delivered what was promised. Also depends who is your assigned account manger, and also depends how much you are spending, low spend you are getting minimal support and non US rep.

I was also told I’m asking a lot of questions and I’m taking up a lot of their time to address my concerns.



NON TRANSPARENT PRICING - there is no way to figure out the charges, applied credits, sms usage, from the platform UI, it’s NOT transparent, even their team has hard time understanding the billing, credits, roll over credits etc it’s all a black box. You can’t verify it yourself. They acknowledge it it’s not transparent.



HIDDEN OVERCHARGES - after complaining about their non transparent charges and being unable to verify myself why I was charged the amounts, they told me they are refunding me money because they apparently discovered an issue with roll over credits or whatever it was.

Imagine If I was not doing my due diligence, no one would have discovered the issue.

So now imagine how many of the brands that use Recart were potentially impacted by the same issue and the bugs I have discovered?

Incorrect Attribution and Inflated Metrics - We had agreed on a specific 1-day click attribution model to track performance accurately. Despite multiple confirmations, Recart applied a different attribution model, inflating performance metrics for several months. The issue was only corrected after I escalated it on June 3rd, meaning all prior data was unreliable.

Lack of Reporting and Strategic Support - there was a period of 2+ months where we haven't received any performance reports, there was a noticeable absence of strategic guidance and poor execution. We haven't had any strategy sessions or received proactive recommendations for over two months, leaving us without direction in our SMS marketing efforts.

Billing Discrepancies - Our contract clearly stated a rate of $0.0075 per message, but we've been consistently billed at approximately $0.0077 per message. While this might seem minor per message, over thousands of messages, it results in significant overcharges, violating our agreed payment terms.

Other promised services that were not delivered: Incorrect URLs in Campaigns: Despite clear instructions and agreements, campaigns went out with incorrect URLs, confusing customers and potentially losing sales. Scheduled Campaigns Not Sent: Planned campaigns were missed, leading to lost revenue opportunities. Flows Not Reactivated: Critical flows weren't updated to reflect current offers, rendering them ineffective. Abandonment Flows Malfunctioning: For over six months, I didn't receive any browser, checkout, or add-to-cart abandonment SMS messages, indicating these flows weren't functioning properly. No A/B Testing: We were promised proactive A/B pop-up testing and AI-driven personalization, but these initiatives were never implemented.

Gave them 2 stars, because they were kinda trying to make things right but mostly because they finally agreed to terminate the agreement with no penalty, however the damage is done, they are aware of it, and they still owe me $5,000+ due to the automations not working properly.

As soon as I moved back to Postscript I made more revenue with the abandonment automations in 3 days than Recart abandonment automations generated in 7+ months. That’s how bad their platform and technology is.

They should also compensate me for the time I spent discovering all the crucial bugs and issues on their platform.