Marketing | Reporting
Google Analytics by Littledata

Google Analytics by Littledata

by Littledata

Advanced Google Analytics tracking for your store

4.8 of 5 stars(35 reviews)
From $29/month. 30-day free trial. Additional charges may apply.
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Automatic tracking

Set up improved tracking in minutes. Capture 100% of orders, track refunds, lifetime value and more — straight into Google Analytics.

Marketing attribution

Smart script fixes marketing attribution for Shopify stores, including paid channels, organic, search, social, and email marketing.

Sales data

Track your entire checkout flow and repeat purchases. Smart connections for ReCharge, CartHook, payment gateways and multi-currency sales.

About Google Analytics by Littledata

Can you risk making decisions based on bad data?

Ecommerce analytics were too complicated, so we built a better way. Littledata automatically fixes tracking for Shopify stores, offering complete marketing attribution, accurate sales data, and custom dimensions for lifetime value reporting (LTV). Built for Shopify, optimized for Shopify Plus.

Why Littledata?

After years in the field as Google Analytics consultants, we built Littledata to make Shopify tracking easy and reliable.

  • Complete marketing attribution thanks to a combination of client-side and server-side tracking
  • Powerful integrations with ReCharge and more
  • Works with Google Analytics or any connected reporting tool (eg DataStudio, Tableau, Power BI, Glew)
  • Cross-domain tracking and multi-currency/multi-store support
  • Data layer extensible with Google Tag Manager (GTM)
  • Scalability for Shopify Plus

How it works

  • Audit – our smart technology reviews your analytics setup for accurate tracking
  • Connect – simply connect your website to Google Analytics and other popular apps like ReCharge, CartHook, Facebook Ads and Instagram Ads (ad cost import) and Google Ads
  • Fix – say hello to 100% accurate data across the board

Accurate data

  • Automatic & streamlined – works for any store with a Google Analytics account
  • Quick fix – make Shopify data match Google Analytics data
  • Server-side tracking – capture every shopper action and event; ensure no metric goes missed or unmeasured
  • Don’t sweat the details – enjoy Enhanced Ecommerce support for metrics like Click Through Rate and Add-to-Cart Rate for individual products, plus desired details such as vouchers, discount codes and product categories
  • Seamless integrations – get accurate sales and marketing data when you connect your favorite Shopify apps like ReCharge, Refersion, CartHook and Facebook Ads
  • Optimization tools – includes ecommerce benchmarks and site speed checks

Works with headless setups

  • Headless Shopify tracking for checkout flow
  • Just a few extra setup steps (choose the 'manual' install route)

Intelligent insights for higher revenue

  • Monitor and automatically filter key metrics like First Click, Conversion Rate, Bounce Rate, Average Order Value and Revenue per Customer to help you focus on actionable insights
  • Proven industry benchmarks to see how your site compares, including data on revenue, conversions, bounce rate and site performance
  • Top-rated Facebook Ads connection for accurate campaign tagging and campaign cost import to Google Analytics

Enterprise plans

Looking for expert support? Scale the smart way with a dedicated account manager from Littledata's team of analytics experts. Enterprise plans offer custom setup and reporting from a Shopify expert.

Integrates with

  • Google Analytics,
  • ReCharge,
  • Refersion,
  • Carthook,
  • Facebook Ads,
  • Bold Subscriptions

See the app in action

Explore how the app works in an example store.

View example store

Media gallery

Support

Pricing 30-day free trial

See all pricing options
Lite

$29/month

or $22/month billed at $264 once per year

  • Connect Shopify with Google Analytics

  • Track sales and marketing

  • One country store

  • Up to 100 orders per month

Standard

$79/month

or $59/month billed at $708 once per year

  • Unlimited connections

  • Email support

  • One country store

  • Up to 1,500 orders per month

Pro

$199/month

or $159/month billed at $1,908 once per year

  • Priority support

  • Headless setup

  • Up to 3 country stores

  • Up to 10,000 orders per month

Plus

$499/month

or $399/month billed at $4,788 once per year

Upgrade to Enterprise Plus for custom setup and GTM support

  • Shopify Plus support

  • Account management

  • Analytics training

  • Unlimited country stores

  • Up to 25,000 orders per month

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.8 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    86% of ratings are 5 stars
    (30)
  • 4 of 5 stars
    6% of ratings are 4 stars
    (2)
  • 3 of 5 stars
    0% of ratings are 3 stars
    (0)
  • 2 of 5 stars
    0% of ratings are 2 stars
    (0)
  • 1 of 5 stars
    9% of ratings are 1 stars
    (3)
View all 35 reviews

Most recent reviews

Inspire Me World

Rating
5 of 5 stars
Posted
August 5, 2020

Amazing customer support. Sometimes a bit slow, but overall very reliable and kind people.

I like the LittleData team.

Ka'Chava

Rating
5 of 5 stars
Posted
July 21, 2020

Great app, really valuable data, especially if your store has ReCharge. Great support, highly recommended!

Love Wellness

Rating
5 of 5 stars
Posted
July 16, 2020

Stuart and his team are best-in-class w/ their service and app. This goes well beyond what is described in the app description.

We work w/ Stuart and team on setting up and managing our GTMs in Google, keeping ReCharge true to their data on our subscription business, getting more out of our GA data and mapping specifically to different custom dashboards we have built in Datorama.

View all reviews