Littledata ‑ The Data Layer

Littledata – The Data Layer is one of those apps you install and immediately wonder how you ever debugged Shopify tracking without it.

Setup is straightforward, and once it’s running you get a clear, reliable data layer that makes analytics tooling behave the way it should. It’s especially strong for getting consistent ecommerce events through to GA4 and other platforms without the usual Shopify “mystery gaps,” duplicated events, or attribution weirdness. Having a single source of truth for customer and purchase activity (that you can actually trust) saves a ton of time compared to patching together pixels, scripts, and half-working workarounds.

What I like most is the stability: the events are well-structured, implementation feels thoughtful, and it reduces ongoing maintenance rather than adding another moving part. Support has also been very responsive and practical.

If you care about accurate conversion tracking, clean event data, and less time spent chasing discrepancies between Shopify and your analytics tools, this is an easy recommendation.

Only good experiences with customer service. Works reliably and Littledata seem to be very much on top of changes in Google, etc.

Excellent (small) team, great communicating. Video call for the setup to ensure it was done properly, and a follow up to iron out a few things. Product fit proven with clarity. Highly recommend.