Littledata ‑ The Data Layer
- Pricing
-
Free to install. Free trial available.
- Popular with stores like yours
- Based in United States
- Rating
- 4.8 (138)
- Developer
- Littledata
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Server-side tracking for GA4, Meta, Klaviyo. Lower CAC, lift ROAS. No GTM, no developers needed.
Littledata is the customisable data layer built for Shopify stores. We recover revenue, audiences, and conversions that tag-based tracking misses, and send clean, first-party signals to Google Analytics, Google Ads, Meta Ads, Klaviyo, TikTok, and Pinterest. This gives merchants a more accurate view of what's actually driving sales, so ad platforms and email tools can make better decisions with more complete data.
- Event Editor: enrich events with Metafields, filter by rules - no code needed
- Ad Platforms: Lower CAC, lift ROAS with accurate Google and Meta signals
- Email & SMS: identify opted-in abandoners, trigger more flows for Klaviyo
- Profit & Margins: optimise ad spend on real margins, not just revenue
- Subscriptions, Markets, Headless, Hydrogen, bot filtering - built in
- Popular with stores like yours
- Based in United States
Languages
English
Works with
- Checkout
- Shopify Flow
- Shopify Admin
- Google Ads
- Google Analytics
- Klaviyo
- Meta Ads
- Recharge
- TikTok
Categories
Customer behavior
Marketing and sales
Visuals and reports
Targeting
Pricing
Flex
Free to install
$0.35 per Shopify order tracked
Features
- $0.35 per Shopify order tracked
- Accurate tracking of customer events
- Email and chat support
- 30-day free trial included
Standard
$199 / month
or $1,910/year and save 20%
$0.20 per order over 1,500 orders
Features
- All destinations are included
- Up to 1,500 orders/month
- Accurate tracking of customer events
- Marketing attribution boost
- Email and chat support
30-day free trial
Pro
$449 / month
or $4,310/year and save 20%
$0.10 per order over 5,000 orders
Features
- All destinations are included
- Up to 5,000 orders/month
- Accurate tracking of customer events
- Marketing attribution boost
- Private webinars
- Priority support
30-day free trial
Plus
$990 / month
or $9,504/year and save 20%
$0.04 per order over 10,000 orders
Features
- All destinations are included
- Up to 10,000 orders/month
- Managed onboarding
- Analytics training
- Multiple country stores
- Guaranteed uptime
- Headless tracking
30-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (138)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
Feedback submitted
Merchants value this app for enhancing data accuracy and consistency, especially for GA4 and marketing platforms. It resolves tracking issues, optimizes ad performance, and informs business decisions. The app integrates seamlessly with Shopify, offering server-side tracking and detailed analytics. It's beneficial for subscription businesses, providing insights into customer behavior. Merchants praise the responsive support team and recommend it as essential for accurate data-driven decision-making.
We have been working with Little Data for a couple of years and are satisfied with the service. Communication with customer support is smooth: they respond quickly and are always happy to help.
Working with Littledata has been a pleasure. The application has fixed our leaky funnel capture set up and solved a real pain point for us. The platform continues to ship improvements and updates every month, further upgrading our ability to capture multi-touch attribution.
Our success manager, Cornelia deserves a special shout out for her willingness to jump in and work with our specific set up. Her expertise is a huge value.
I can't say enough how great this app is - and the team that supports it. i paid for the connection audit to start things off - and the team walked me through connected everything correctly - I'm so glad I did it. Following that, they've communicated with me regularly to ensure I'm utilizing the app to the fullest.
Very excited to see what this app can do for our site!
Support
App support provided by Littledata.
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Sensitive data, device and activity data
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Sensitive data
Name, email address, phone number, physical address
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Device and activity data
Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data:
Store owner, blog contributors
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Store owner
Name, email address, phone number, physical address
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Blog contributors
Email address, IP address, browser and operating system
View and edit store data:
Customers, products, orders, store analytics, Online Store
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Edit customers
Browsing behavior, customer data
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View products
Inventory, products, collections
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Edit orders
Order fulfillments, all order history for the last 60 days
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Edit store analytics
Web pixels
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Edit Online Store
Online Store pages, Online Store script tags, theme
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View other data
Shopify Markets settings
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