Littledata ‑ The Data Layer

Name: Littledata ‑ The Data Layer
Brand: Littledata
Rating: 4.7 (138 reviews)

Pricing: Free to install. Free trial available.
Rating: 4.7 (138)
Developer: Littledata

Install

View demo store

Server-side tracking for GA4, Meta, Klaviyo. Lower CAC, lift ROAS. No GTM, no developers needed.

Littledata is the customisable data layer built for Shopify stores. We recover revenue, audiences, and conversions that tag-based tracking misses, and send clean, first-party signals to Google Analytics, Google Ads, Meta Ads, Klaviyo, TikTok, and Pinterest. This gives merchants a more accurate view of what's actually driving sales, so ad platforms and email tools can make better decisions with more complete data.

Event Editor: Enrich events with Metafields, filter by rules - no code needed
Ad Platforms: Lower CAC, lift ROAS with accurate Google and Meta signals
Email & SMS: Identify opted-in abandoners, trigger more flows for Klaviyo
Profit & Margins: Optimise ad spend on real margins, not just revenue
Subscriptions, Markets, Headless, Hydrogen, bot filtering - built in

Popular with stores like yours: Based in United States

Languages

English

Works with

Checkout
Shopify Flow
Shopify Admin
Google Ads
Google Analytics
Klaviyo
Meta Ads
Recharge
TikTok

Pricing

Choose the plan that best fits your business.

Flex

Free to install

$0.35 per Shopify order tracked

Features

Server-side tracking and data layer
Event Editor - no code required
Profit Signal for Google Ads and Meta
All 9 destinations included
Shopify Markets and bot protection
$0.35 per order - no monthly minimum
Email and chat support
30-day free trial

Scale

$199 / month

$0.15/order from 1,501–3,000, then $0.06/order above 3,000

Features

All Flex plan features, plus:
1,500 orders included per month
Session Enrichment + Persistent ID
Segment destination included
Headless and Hydrogen support
Priority support and private webinars

30-day free trial

Plus

$990 / month

or $9,504/year and save 20%

$0.03/order from 10,001-50,000, then $0.02/order above 50,000

Features

All Scale plan features, plus:
10,000 orders included per month
Multi-store rollups and multi-currency
Managed onboarding and training
Multiple country stores
Guaranteed uptime SLA
Dedicated account support

30-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (138)

Overall rating

4.7

Counts per rating level

92% of ratings are 5 stars
127
1% of ratings are 4 stars
2
0% of ratings are 3 stars
1% of ratings are 2 stars
2
5% of ratings are 1 stars
7

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.

Feedback submitted

Merchants value this app for enhancing data accuracy and consistency, especially for GA4 and marketing platforms. It resolves tracking issues, optimizes ad performance, and informs business decisions. The app integrates seamlessly with Shopify, offering server-side tracking and detailed analytics. It's beneficial for subscription businesses, providing insights into customer behavior. Merchants praise the responsive support team and recommend it as essential for accurate data-driven decision-making.

April 7, 2026

We have been working with Little Data for a couple of years and are satisfied with the service. Communication with customer support is smooth: they respond quickly and are always happy to help.

Noordcode

Netherlands

Over 1 year using the app

April 16, 2026

Working with Littledata has been a pleasure. The application has fixed our leaky funnel capture set up and solved a real pain point for us. The platform continues to ship improvements and updates every month, further upgrading our ability to capture multi-touch attribution.

Our success manager, Cornelia deserves a special shout out for her willingness to jump in and work with our specific set up. Her expertise is a huge value.

Silver Oak Cellars

United States

5 months using the app

April 16, 2026

I can't say enough how great this app is - and the team that supports it. i paid for the connection audit to start things off - and the team walked me through connected everything correctly - I'm so glad I did it. Following that, they've communicated with me regularly to ensure I'm utilizing the app to the fullest.

Very excited to see what this app can do for our site!

The Sensory Supply

Canada

5 months using the app

Support

App support provided by Littledata.

Resources

FAQ

Tutorial

App Documentation

Developer

Littledata

Website

Oxford House, 12 - 20 Oxford Street, Newbury, ENG, RG14 1JB, GB

Launched

January 9, 2017 · Changelog

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View customer data:

Sensitive data, device and activity data

Sensitive data

Name, email address, phone number, physical address
Device and activity data

Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie