Marketing
Connector for Google Analytics

Connector for Google Analytics

by Littledata

Advanced Google Analytics tracking for your store

4.6 of 5 stars(52 reviews)
From $99/month. 30-day free trial. Additional charges may apply.
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Automatic tracking

Set up improved tracking in minutes. Capture 100% of orders, track refunds, lifetime value and more — straight into Google Analytics.

Marketing attribution

Smart script fixes marketing attribution for Shopify stores, including paid, organic, search, social, and email. Connect FB & Google Ads.

Sales data

Track your entire checkout flow and repeat purchases. Smart connections for ReCharge, CartHook, payment gateways and multi-currency sales.

About Connector for Google Analytics

Can you risk making decisions based on bad data?

Littledata's connector for Google Analytics automatically fixes tracking for Shopify stores. Our app offers complete sales data, accurate marketing attribution, and custom dimensions for lifetime value reporting (LTV) in Google Analytics. Built for Shopify, optimized for Shopify Plus.

Why Littledata?

After years in the field as Google Analytics consultants for top DTC brands, we built Littledata to make Shopify tracking easy and reliable.

  • Complete marketing attribution thanks to a combination of client-side and server-side tracking
  • Powerful integrations with ReCharge and more
  • Works with Google Analytics or any connected reporting tool (eg Data Studio, Tableau, Power BI, Glew)
  • Cross-domain tracking and multi-currency/multi-store support
  • Data layer extensible with Google Tag Manager (GTM)
  • Scalability for Shopify Plus

How it works

  • Audit – our smart technology reviews your analytics setup for accurate tracking
  • Connect – simply connect your website to Google Analytics and other popular apps like ReCharge, CartHook, Facebook Ads and Instagram Ads (ad cost import) and Google Ads
  • Fix – say hello to 100% accurate data across the board

Accurate data

  • Automatic & streamlined – works for any store with a Google Analytics account
  • Quick fix – make Shopify data match Google Analytics data
  • Server-side tracking – capture every shopper action and event; ensure no metric goes missed or unmeasured
  • Don’t sweat the details – enjoy Enhanced Ecommerce support for metrics like Click Through Rate and Add-to-Cart Rate for individual products, plus desired details such as vouchers, discount codes and product categories
  • Seamless integrations – get accurate sales and marketing data when you connect your favorite Shopify apps like ReCharge, Refersion, CartHook and Facebook Ads
  • Optimization tools – includes ecommerce benchmarks and site speed checks

Works with headless setups

  • Headless Shopify tracking for checkout flow
  • Just a few extra setup steps (choose the 'manual' install route)

Intelligent insights for higher revenue

  • Monitor and automatically filter key metrics like First Click, Conversion Rate, Bounce Rate, Average Order Value and Revenue per Customer to help you focus on actionable insights
  • Proven industry benchmarks to see how your site compares, including data on revenue, conversions, bounce rate and site performance
  • Top-rated Facebook Ads connection for accurate campaign tagging and campaign cost import to Google Analytics

Littledata Plus plans

Looking for expert support? Scale the smart way with a dedicated account manager from Littledata's team of analytics experts. Plus plans offer higher data thresholds, unlimited country stores, and Shopify Plus support.

Integrates with

  • Google Analytics,
  • ReCharge,
  • Carthook,
  • Facebook Ads,
  • Bold Subscriptions,
  • Google Optimize

See the app in action

Explore how the app works in an example store.

View example store

Media gallery

  • Audit your Google Analytics setup
  • Automated tracking for Shopify stores
  • Ecommerce benchmarks

Support

Pricing 30-day free trial

See all pricing options

Standard

$99/month

or $79/month billed at $948 once per year

  • Unlimited connections
  • Email support
  • One country store
  • Up to 1,500 orders per month

Pro

$199/month

or $159/month billed at $1,908 once per year

  • Email support
  • One country store
  • Up to 6,000 orders per month

Grow

$399/month

or $319/month billed at $3,828 once per year

  • Priority support
  • Up to 3 country stores
  • Up to 12,000 orders per month

Plus

$499/month

or $399/month billed at $4,788 once per year

Upgrade to Enterprise Plus for unlimited orders and solution engineering

  • Account management
  • Higher SLAs
  • Unlimited country stores
  • Up to 25,000 orders per month

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.6 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    87% of ratings are 5 stars
    (45)
  • 4 of 5 stars
    4% of ratings are 4 stars
    (2)
  • 3 of 5 stars
    0% of ratings are 3 stars
    (0)
  • 2 of 5 stars
    0% of ratings are 2 stars
    (0)
  • 1 of 5 stars
    10% of ratings are 1 stars
    (5)
View all 52 reviews

Most recent reviews

FUTURE STORIES

Rating
5 of 5 stars
Posted
June 18, 2021

I used the app to get a more accurate reporting from Shopify to Google Analytics and Littledata does the job very well indeed. So here I am - a fully satisfied customer.

Developer reply

July 20, 2021

This is what we love to hear! Thanks so much for sharing this feedback with us.

MilkRun

Rating
5 of 5 stars
Posted
June 17, 2021

It was nice to count with LittleData support on our setup phase. Bianca & David were dedicating all time needed to make sure all was correctly set up and also helped us debug some initial issues we were having. They were kind and supportive in the whole initial process. Happy to be working together.

Developer reply

July 20, 2021

Thank you for taking time to leave this review! We're thrilled to have you on board and to partner alongside you.

Vita Crate

Rating
1 of 5 stars
Posted
May 2, 2021

I have spent well over 30 hours trying to connect my store > recharge > google analytics and google ads using this app and I was unsuccessful. The support staff refused to help. It's an unnecessary app and was sold on marketing claims made on their website. It all sounds good but reality is, it simply did not work. Had the support staff taken a small chunk out of their day to help me with the initial set up, I would have paid for this app indefinitely - without probably ever using it. I wouldn't waste your money monthly - just take the time to set up the various connections on your own or seek someone who can. Thanks.

Developer reply

May 3, 2021

Hi! Jared here — Head of Customer Success. Thanks for taking time to provide some feedback!

While we’re always always happy to dig in and troubleshoot any issues that may arise with our app, issues stemming from third parties and incorrect setups of those tools prevents our app from providing the accurate ecommerce events that you’re looking for.

Despite your prior setup issues with external tools and third party apps, our Support team offered to step in to audit your setup. We requested access to your Analytics account so we could take a closer look at any setup issues that we noticed, but we didn’t hear back from you regarding this. You’re free to respond so we can pick up where we left off!

View all reviews