Littledata Analytics

Can you risk making decisions based on bad data?

Littledata provides a single source in Google Analytics and other data destination. - Track everything in Universal Analytics (UA + GA4). - Send complete Shopify data to Facebook Ads via Conversions API (CAPI). - Get accurate marketing attribution with server-side tracking that works automatically

Littledata offers complete sales data, accurate marketing attribution, and custom dimensions for lifetime value reporting (LTV) in Google Analytics. Built for Shopify, optimized for Shopify Plus.

Why Littledata?

Get the data you need to fuel rapid growth. After years in the field as Google Analytics consultants for top DTC brands, we built Littledata to make Shopify tracking easy and reliable. Our ecommerce data platform combines server-side tracking with client-side tracking to give you accurate data, automatically!

Sales and marketing data

• Complete marketing attribution thanks to a combination of client-side and server-side tracking
• Powerful integrations for tracking subscription orders and subscriber behavior' easily connect Recharge, Smartrr, Ordergroove, Awtomic, Rally, or Bold Subscriptions
• Pull in data from Facebook Ads and Instagram Ads, and send data back to Facebook Ads via Conversions API (FB CAPI)

Powerful and extensible

• Works for any number of stores, any theme, any order volume
• Works with Google Analytics or any connected reporting tool (eg Data Studio, Tableau, Power BI, Glew)
• Cross-domain tracking and multi-currency/multi-store support
• Data layer extensible with Google Tag Manager (GTM)
• Works with headless setups
• Scalability for Shopify Plus

Accurate data

• Don’t sweat the details – enjoy Enhanced Ecommerce support for metrics like Click Through Rate and Add-to-Cart Rate for individual products, plus desired details such as vouchers, discount codes and product categories
• Capture payments in Google Analytics -- Track payment gateways like Klarna, ShopPay and Paypal, with complete tracking for multi-currency sales and multiple country stores
• Optimization tools – includes ecommerce benchmarks and site speed checks

Intelligent insights for higher revenue

• Monitor and automatically filter key metrics like First Click, Conversion Rate, Bounce Rate, Average Order Value and Revenue per Customer to help you focus on actionable insights
• Proven industry benchmarks to see how your site compares, including data on revenue, conversions, bounce rate and site performance
• Top-rated Facebook Ads connection for accurate campaign tagging and campaign cost import to Google Analytics