Reviews (128)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
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Merchants highly value this app for enhancing data accuracy and integration between Shopify and analytics tools like Google Analytics and Facebook. It effectively tackles modern tracking issues such as iOS 14+ updates and cookie restrictions with features like server-side tracking. The app supports crucial integrations like Klaviyo and ReCharge, and is praised for reliable data syncing and reporting. Customer support is noted for being responsive and helpful.
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Littledata – The Data Layer is one of those apps you install and immediately wonder how you ever debugged Shopify tracking without it.
Setup is straightforward, and once it’s running you get a clear, reliable data layer that makes analytics tooling behave the way it should. It’s especially strong for getting consistent ecommerce events through to GA4 and other platforms without the usual Shopify “mystery gaps,” duplicated events, or attribution weirdness. Having a single source of truth for customer and purchase activity (that you can actually trust) saves a ton of time compared to patching together pixels, scripts, and half-working workarounds.
What I like most is the stability: the events are well-structured, implementation feels thoughtful, and it reduces ongoing maintenance rather than adding another moving part. Support has also been very responsive and practical.
If you care about accurate conversion tracking, clean event data, and less time spent chasing discrepancies between Shopify and your analytics tools, this is an easy recommendation.
Only good experiences with customer service. Works reliably and Littledata seem to be very much on top of changes in Google, etc.
Excellent (small) team, great communicating. Video call for the setup to ensure it was done properly, and a follow up to iron out a few things. Product fit proven with clarity. Highly recommend.
I'm using Facebook, Google, Tiktok and Klaviyo ads/systems and tracking works very well, it's reporting >99% same as Shipify so all is very well. Also Facebook and Google get all info about purchases and revenue correct (I'm new to tiktok and klaviyo so I do not check those yet very much).
Great CS experience to help understand our data better
Really straightforward implementation and very responsive/helpful customer service.
Simple and effective, does what it needs to do. Support also great, responses are quick and helpfull
Really easy to implement, fast support when needed.
Really got my GA4 numbers on point again after migrated to Shopify. Also REALLY good event increase in Meta and support good to go server side on Klaviyo to not miss anything for flows.
Works as expected. No issues whatsoever. Google Ads, Facebook/Meta and GA4.
Great support by Claudiu!
We've been running with Littledata for about a year now. First on the pro plan, now enterprise. It has helped us with the reporting accuracy in GA but when you get to enterprise it gets really interesting with custom reports!
Update in 2025: 6 years later and we're still running on LittleData and we're still very satisfied with their services!