Lulu Direct

Lulu Direct

Pricing
Free to install. Additional charges may apply.
Popular with stores like yours
Based in United States
Rating
2.9 (43)

Create, Sell and Ship books easily with the Lulu Direct App

Entrepreneurs and business owners agree that having control over your product is critical to successfully growing your business. The Lulu Direct App connects our global print and fulfillment network to your Shopify storefront for a more efficient way to sell your books. Now every time an order is placed for your books, we’ll print and ship the order, and provide you and your customer tracking to ensure everyone is happy. It’s that simple!

Entrepreneurs and business owners agree that having control over your product is critical to successfully growing your business. The Lulu Direct App connects our global print and fulfillment network to your Shopify storefront for a more efficient way to sell your books. Now every time an order is placed for your books, we’ll print and ship the order, and provide you and your customer tracking to ensure everyone is happy. It’s that simple! more
  • Easy to Use: Connect your books in a matter of minutes.
  • Flexible Formats: Over 3,000 book format options, binding types, and layouts.
  • Professional Quality: We deliver high quality printing at competitive prices.
Popular with stores like yours
Based in United States

Languages

English

Categories

Pricing

Free

Free to install

Merchant pays for books printed and shipped by Lulu Direct.

All charges are billed in USD. See all pricing options

Reviews (43)

Overall rating
2.9
Counts per rating level
  • 42% of ratings are 5 stars
  • 12% of ratings are 4 stars
  • 5% of ratings are 3 stars
  • 9% of ratings are 2 stars
  • 33% of ratings are 1 stars
March 2, 2026

Lulu is a disaster. Their service and support is atrocious. I am trying to create a Book for publishing, have printed samples with other providers to Shopify so I can assess all quality, service and delivery times etc.

The minute I requested help - You are sent on an AI loop, that keeps asking you to send the error message or to re-read their guides.

You eventually raise a ticket and the support person asks the same thing. Attach a copy of the error message. (even after you begged in the ticket for them to access your account and assist)

I am trying to build my store - and the amount of time I have wasted with Lulu is ridiculous.

Anthony Grima
Australia
7 days using the app
Edited January 20, 2026

Lulu has been incredibly helpful!! We thank them so much for their responsiveness with their support staff, ability to fix the issues, their patience and understanding were great. We received our first printed, full color books and they were outstanding quality! Thank you

Dr. Joshua Coleman
United States
5 days using the app
August 13, 2024

They have fundamentally broken this App after the recent "update", by removing mapped shipping and not implementing an equal alternative.

Essentially useless as a hands off print on demand service, where you now have to baby every single order to make sure the shipping method is correct, otherwise it defaults to a more expensive method and you lose money on the sale.

Pre update this was a very useful service that ran perfect for many years.

Tia-Clair Toomey
Australia
Over 5 years using the app
Lulu Publishing replied October 7, 2025

We apologize for the inconvenience caused by the removal of shipment mapping. Unfortunately, this feature created issues with order fulfillment, which is why we had to retire it. Instead, orders are now automatically mapped to the lowest tracked shipping option. This simplifies setup, since you only need to manage a single rate.

We do recognize that removing a feature can be disappointing, but this change has improved the overall experience for most users.

That said, you can still display all of our available shipping options at checkout by using the Live Rates feature. Please note that this requires your Shopify account to support third-party carrier-calculated rates at checkout.

Support

App support provided by Lulu Publishing.

Developer

Lulu Publishing

P.O. Box 12018, Durham, NC, 27709, US

Launched

April 26, 2018

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