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Lulu Direct

Create, Sell and Ship books easily with the Lulu Direct App

Shopify app insights
  • Popular with businesses in the United States

Free to install. Additional charges may apply.

App highlights

  • Seamless workflow: use directly in Shopify admin

  • Speed tested: no impact to your online store

Key values section

Easy to Use

Connect your books in a matter of minutes without setup fees. Print on-demand and deliver to your customers across the globe.

Flexible Formats

More than 3,000 book format options, binding types, and book layouts are available.

Professional Quality

Utilizing on-demand print technology, we deliver high quality printing at competitive prices.

App details

Lulu Direct

Lulu Direct

Entrepreneurs and business owners agree that having control over your product is critical to successfully growing your business. The Lulu Direct App connects our global print and fulfillment network to your Shopify storefront for a more efficient way to sell your books. Now every time an order is placed for your books, we’ll print and ship the order, and provide you and your customer tracking to ensure everyone is happy. It’s that simple!

Why Lulu?

  • Lulu pioneered on-demand book printing. After printing over 5.3 billion (yes, billion with a B) pages across our global network, we perfected the art of printing high quality, on-demand books, the same as any you’d see on the shelves at your local bookstore or big box
  • Lulu offers a variety of binding, size, color and cover options, including common and many uncommon book designs, as well as offering customizable products
  • Print prices low enough that you can sell your book for the same or less than a bookstore list price and still realize a substantial profit
  • No set-up charges or handling fees
  • Global dropshipping direct to your buyer with trackable shipping methods
  • As a certified B corporation, we source materials in sustainable and environmentally conscious ways

How does it work?

The Lulu Direct App integrates our printing and fulfillment network with your Shopify store. When an order for a book is placed in your store, it automatically sends a request to our network. We print and ship the order directly to your customer. Integration and setup is easy.

Book Formats

Find the format you need from our range of over 3,000 layouts, bindings, and print combinations. Create everything from magazines, to catalogs, to textbooks, and even large hardcover coffee table books.

No Hassle Shipping

Our global network of printers can send your book to over 150 countries around the world!

*The Lulu Direct App is formerly known as the Lulu xPress App.*

Launch date

Lulu Direct

Lulu Direct

Entrepreneurs and business owners agree that having control over your product is critical to successfully growing your business. The Lulu Direct App connects our global print and fulfillment network to your Shopify storefront for a more efficient way to sell your books. Now every time an order is placed for your books, we’ll print and ship the order, and provide you and your customer tracking to ensure everyone is happy. It’s that simple!

Why Lulu?

  • Lulu pioneered on-demand book printing. After printing over 5.3 billion (yes, billion with a B) pages across our global network, we perfected the art of printing high quality, on-demand books, the same as any you’d see on the shelves at your local bookstore or big box
  • Lulu offers a variety of binding, size, color and cover options, including common and many uncommon book designs, as well as offering customizable products
  • Print prices low enough that you can sell your book for the same or less than a bookstore list price and still realize a substantial profit
  • No set-up charges or handling fees
  • Global dropshipping direct to your buyer with trackable shipping methods
  • As a certified B corporation, we source materials in sustainable and environmentally conscious ways

How does it work?

The Lulu Direct App integrates our printing and fulfillment network with your Shopify store. When an order for a book is placed in your store, it automatically sends a request to our network. We print and ship the order directly to your customer. Integration and setup is easy.

Book Formats

Find the format you need from our range of over 3,000 layouts, bindings, and print combinations. Create everything from magazines, to catalogs, to textbooks, and even large hardcover coffee table books.

No Hassle Shipping

Our global network of printers can send your book to over 150 countries around the world!

*The Lulu Direct App is formerly known as the Lulu xPress App.*

Launch date

Free to install

Merchant pays for books printed and shipped by Lulu Direct.

Reviews

4.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 61% of ratings are 5 stars
  • 5% of ratings are 4 stars
  • 5% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 26% of ratings are 1 stars

List of reviews

Filter and sort reviews

  • Black Self Care Talk

    Location United States
    Time spent using app 8 months

    Everything about this app is easygoing but the processing and shipping are insane. I am better off ordering in bulk in processing the orders myself.

  • Children's Ministry Deals

    Location United States
    Time spent using app Over 2 years

    Lulu has been great to work with! We print and ship around 100+ books per month. Very few issues with that volume of orders and when there have been any issues Kristen with customer support has very quickly fixed the issue (even when the error was due to customer issues and not Lulu). Highly recommend!

  • miss-vee

    Location United States
    Time spent using app 7 months

    I use Lulu Direct to publish my books. This was my first experience with self publishing. I considered Amazon but then I decided against it since it meant that I would have to work to market my website as well as to drive traffic to amazon. As a newbie, that was a bit much. I AM VERY pleased with my decision to go with Lulu. My second and third shippments had issues! BUT, Kristen is a darling! She was with me every step of the way. My second shippment had a few printing issues. She got them replaced at no extra cost with free shipping. My third order, for some reason, did not get to me. I informed her and it was replaced free of charge. I really do appreciate how quick she responds ( most times, within 48 hours. If ever her response is tardy, she humbly apologizes. ) So far, I rate my overall experience as 5/5!!

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