Lulu Direct , 72 reviews

Overall rating
Counts per rating level
  • 56% of ratings are 5 stars
  • 8% of ratings are 4 stars
  • 4% of ratings are 3 stars
  • 7% of ratings are 2 stars
  • 25% of ratings are 1 stars
January 20, 2023

Lulu is by far the best and nicest company I've ever worked with. They continuously put authors' and book-publishers' needs and concerns at the top of their list. The book quality is perfect and the process is smooth and easy. The results are great and the integration with Shopify works without a glitch. And, if you have any questions or doubts Lulu personel is the nicest, most helpful people there is, while at the same time being very good at what they do! We have never had any problems with Lulu whatsoever. The few times our customers have complained is when books have not arrived – which is never Lulu's fault (but UPS's). And even at those times, Lulu has been very helpful. I would recommend Lulu to absolutely everyone! You will not find a better company.

Over 1 year using the app
October 19, 2022

I wanted to sell paperbacks of my own books at a discount independent of the larger companies if you know what I mean. Lulu looked good. I contacted them with my concerns and they assured me I would be pleased and there's no contract. The quality of the books is great. My readers have told me so and I have ordered them myself at cost by momentarily dropping the price on my products page on Shopify.
The only problem left was constantly having to correct shipping prices both foreign and domestic. I contacted Cary Penrose who called me at my request and patiently talked me through setting up live shipping worldwide. It worked and now my readers in England can order delivery any way they want. I find Lulu very convenient and have had no complaints about pricing or delivery. I have just started advertising internationally, so time will tell how this works out when the volume picks up.

Marc Hirsch Author
United States
Over 1 year using the app
October 19, 2022

I received the very best customer service from a wonderful person at Lulu. They helped me get my book print ready. They were quick to respond to my support ticket when I was having trouble. The trouble I was having was user error. I am a writer not a digital artist. The software I was using to create my files was bare minimum. They were happy to assist me in getting my book print ready. I love Lulu Direct and highly recommend them for print on demand.

Bernice Milldred - Christian Homeschool
United States
10 months using the app
June 6, 2022

Lulu has been great to work with! We print and ship around 100+ books per month. Very few issues with that volume of orders and when there have been any issues Kristen with customer support has very quickly fixed the issue (even when the error was due to customer issues and not Lulu). Highly recommend!

Children's Ministry Deals
United States
Over 2 years using the app
April 21, 2022

I use Lulu Direct to publish my books. This was my first experience with self publishing. I considered Amazon but then I decided against it since it meant that I would have to work to market my website as well as to drive traffic to amazon. As a newbie, that was a bit much. I AM VERY pleased with my decision to go with Lulu. My second and third shippments had issues! BUT, Kristen is a darling! She was with me every step of the way. My second shippment had a few printing issues. She got them replaced at no extra cost with free shipping. My third order, for some reason, did not get to me. I informed her and it was replaced free of charge. I really do appreciate how quick she responds ( most times, within 48 hours. If ever her response is tardy, she humbly apologizes. ) So far, I rate my overall experience as 5/5!!

United States
7 months using the app
January 7, 2022

I am a new author and I have used this app only once. I had a problem connecting the app to my online store. I communicated with Kristen, and she walked me through the process to connect the app to my store. I appreciated the great assistance that I received. My orders can now be automatically fulfilled by LULU Direct. I am looking forward to using this app again in the future.

DD Smith & Company
United States
Over 1 year using the app
January 11, 2022

I used this app to launch my children's book. It is pretty easy to do as long as you have the video as provided by LULU. I do like having a store besides Amazon (I had major issue uploading my book on that platform, even hired someone to help me, but we couldn't get it to work). I still haven't used this forum to its greatest potential, but I know that there are a lot of ways to boost my book with the shopify store, so that is also great!

Children's Books with Melissa
United States
About 1 year using the app
June 23, 2021

This app is a relatively simple and economical way for a small organization such as ours, to print and ship its books on demand. The customer service rep assigned to us has been amazing--so helpful in providing information and supporting us through any challenges we faced along the way.

International Dyslexia Association
United States
Over 1 year using the app
Edited August 9, 2021

I used the Lulu xPress app with Shopify to publish a commemorative book as an internal fundraiser for my college fraternity. I wanted to remove the "middle man" costs of publishing the book on an online retailer platform. The target audience for this book was very limited, and I wanted the maximum net margin for the book. The solution worked very well and support our project. We experienced an IT issue, and one book shipping issue and Lulu was extremely responsive and timely with resolving those two issues. Otherwise, Lulu xPress app worked flawlessly. Very easier to use and you can view sales in real-time. Lulu Support staff was great in responding to any questions I had. Points to consider when using Lulu xPress App with Shopify. 1. Lulu has responsive and knowledgable customer service support where Shopify really does not;
2. I needed to establish a bank account and U.S. Tax ID number to support your book project with Lulu and Shopify. I did not know this before starting the project;
3. Recommend speaking with an accountant on tax collection and tax payment for your book project. Shopify only collects taxes you specify for your book project and does not pay taxes to municipalities for you;
4. Shopify does an outstanding job of timely paying revenue to you. Shopify transfers funds collected in book sales in 1-3 business days;
5. The integration between Shopify and Lulu Xpress app is outstanding and very easy to implement;
6. Shopify recently made reporting where you have to purchase Shopify Plan $79/month. I needed reporting functionality to obtain transaction-level sales data for my book project. When I created my Shopify page in March 2021, reporting fee when purchasing the Basic Shopify Plan was $29/month.

Pi Chapter 100th
United States
About 1 year using the app
July 30, 2021

Lulu has helped me create the products of my dreams and seamlessly integrate it into my site! I love how the products are made to order, and have had the greatest customer service experience as well. Shout out to Cary! Highly recommend!

Bun Undone Self-Care Society
United States
11 months using the app