Reviews (45)

Overall rating
3.4
Counts per rating level
  • 44% of ratings are 5 stars
  • 13% of ratings are 4 stars
  • 4% of ratings are 3 stars
  • 11% of ratings are 2 stars
  • 27% of ratings are 1 stars
July 16, 2026

We use Lulu for some of our magazines and it works perfectly. The support team is very nice and always helping.
We love how easy it is to set up with our Shopify store.

UNESCO Shop
France
5 months using the app
March 19, 2026

I highly recommend the Lulu Direct app. The setup took just a few minutes, and now every order flows straight to Lulu for printing and fulfillment with zero manual work on my end. Print quality is consistently excellent, shipping is quick, and customers get tracking updates automatically.

I’ve tried other POD services, but Lulu Direct is the only one that delivers the same high quality every time and ships reliably worldwide. If you’re a small publisher looking for a dependable fulfillment partner, Lulu is hands-down the best choice.

A4 Play
Poland
About 1 year using the app
Edited January 20, 2026

Lulu has been incredibly helpful!! We thank them so much for their responsiveness with their support staff, ability to fix the issues, their patience and understanding were great. We received our first printed, full color books and they were outstanding quality! Thank you

Dr. Joshua Coleman
United States
5 days using the app
June 23, 2021

This app is a relatively simple and economical way for a small organization such as ours, to print and ship its books on demand. The customer service rep assigned to us has been amazing--so helpful in providing information and supporting us through any challenges we faced along the way.

International Dyslexia Association
United States
Over 1 year using the app
January 20, 2023

Lulu is by far the best and nicest company I've ever worked with. They continuously put authors' and book-publishers' needs and concerns at the top of their list. The book quality is perfect and the process is smooth and easy. The results are great and the integration with Shopify works without a glitch. And, if you have any questions or doubts Lulu personel is the nicest, most helpful people there is, while at the same time being very good at what they do! We have never had any problems with Lulu whatsoever. The few times our customers have complained is when books have not arrived – which is never Lulu's fault (but UPS's). And even at those times, Lulu has been very helpful. I would recommend Lulu to absolutely everyone! You will not find a better company.

Latinitium
Sweden
Over 1 year using the app
October 19, 2022

I wanted to sell paperbacks of my own books at a discount independent of the larger companies if you know what I mean. Lulu looked good. I contacted them with my concerns and they assured me I would be pleased and there's no contract. The quality of the books is great. My readers have told me so and I have ordered them myself at cost by momentarily dropping the price on my products page on Shopify.
The only problem left was constantly having to correct shipping prices both foreign and domestic. I contacted Cary Penrose who called me at my request and patiently talked me through setting up live shipping worldwide. It worked and now my readers in England can order delivery any way they want. I find Lulu very convenient and have had no complaints about pricing or delivery. I have just started advertising internationally, so time will tell how this works out when the volume picks up.

Marc Hirsch Author
United States
Over 1 year using the app
June 6, 2022

Lulu has been great to work with! We print and ship around 100+ books per month. Very few issues with that volume of orders and when there have been any issues Kristen with customer support has very quickly fixed the issue (even when the error was due to customer issues and not Lulu). Highly recommend!

Children's Ministry Deals
United States
Over 2 years using the app
April 21, 2022

I use Lulu Direct to publish my books. This was my first experience with self publishing. I considered Amazon but then I decided against it since it meant that I would have to work to market my website as well as to drive traffic to amazon. As a newbie, that was a bit much. I AM VERY pleased with my decision to go with Lulu. My second and third shippments had issues! BUT, Kristen is a darling! She was with me every step of the way. My second shippment had a few printing issues. She got them replaced at no extra cost with free shipping. My third order, for some reason, did not get to me. I informed her and it was replaced free of charge. I really do appreciate how quick she responds ( most times, within 48 hours. If ever her response is tardy, she humbly apologizes. ) So far, I rate my overall experience as 5/5!!

miss-vee
United States
7 months using the app
November 3, 2021

At first I was intimidated by Lulu’s self-publishing platform because I had never published a book and am not proficient in Adobe Suite products which several of the templates require. My customer support expert, Tim S, was fantastic. He answered all my many questions, in detail, within 1-2 business days and was helpful in sending me templates to help me format my book. He even helped prepare my files when I ran into a printing issue with certain images not printing correctly - he helped me understand what the problem was with my file and fixed the issues for me so that my books would print correctly. When I received a damaged book I ordered for myself as a sample, he issued me a refund so that I could get a new sample book clear of shipping damage, which was considerate. He was always professional, positive, responsive, and immensely helpful in the setup process of my book. I am so grateful to have had his support through the file creation process and initial ordering process to help me get my book set up online correctly. I'm proud to now officially be a published author and happy the quality of the books looks very nice. I can't speak to other customer rep experiences at Lulu but Tim S. was 5 stars! Thank you Tim!!

Ana Luca LLC
United States
3 months using the app
July 30, 2021

Lulu has helped me create the products of my dreams and seamlessly integrate it into my site! I love how the products are made to order, and have had the greatest customer service experience as well. Shout out to Cary! Highly recommend!

Bun Undone Self-Care Society
United States
11 months using the app