Reviews (46)

Overall rating
3
Counts per rating level
  • 41% of ratings are 5 stars
  • 13% of ratings are 4 stars
  • 4% of ratings are 3 stars
  • 13% of ratings are 2 stars
  • 28% of ratings are 1 stars
Edited April 21, 2026

Shipping errors: Lulu should be applying the lowest available shipping rate, per their documentation, but this doesn't work in practice, it's not "set and forget", and the head-scratching caveats essentially mean you can't manage shipping effectively unless you're on the Shopify Advanced or Plus plans.

Phone number required by Lulu: There's no way to collect phone numbers for one product in Shopify, so if you're not *only* selling books then you'd be forced to collect phone numbers for every product, which is a total disaster for digital product sell-through. It's not Lulu's fault per se, because the global phone number setting is Shopify's decision, but I'm sure Lulu could find some way to collect phone numbers via their app instead.

So... I mean, technically it is an app that works, so yay. The caveats are critical though.

UPDATED: To the response: This is a good note to read because it's not clearly documented in the support docs that the phone number is the key to the automatic shipping assignation.

The Book Boss® Shop
United States
4 months using the app
Lulu Publishing replied April 21, 2026

We understand how this requirement can be frustrating, especially for stores that sell both physical and digital products.

Carriers require a recipient phone number for all shipments so they can contact the customer directly if there are delivery issues or to help manage delivery. Because of this, it is important that the phone number belongs to the recipient, not the merchant. This information must be collected during checkout, and Shopify currently only allows phone number collection at the store level rather than per product. This limitation is part of the Shopify platform, not the Lulu Direct app.

As long as you collect the customer's phone number and the shipping address is valid, we will automatically assign a shipping method to each order and you won't need to manage shipping.

We appreciate you sharing this feedback, as it helps clarify these carrier and platform requirements for other merchants considering Lulu Direct.

March 19, 2026

I highly recommend the Lulu Direct app. The setup took just a few minutes, and now every order flows straight to Lulu for printing and fulfillment with zero manual work on my end. Print quality is consistently excellent, shipping is quick, and customers get tracking updates automatically.

I’ve tried other POD services, but Lulu Direct is the only one that delivers the same high quality every time and ships reliably worldwide. If you’re a small publisher looking for a dependable fulfillment partner, Lulu is hands-down the best choice.

A4 Play
Poland
About 1 year using the app
May 4, 2026

i wish i could speak to a live person quicker an more direct

7th Dream pub
United States
6 months using the app
Lulu Publishing replied May 4, 2026

We’re sorry to hear you’ve had trouble getting in touch with us. We weren’t able to locate a recent support request associated with your account, but we definitely want to help. A member of our team is reaching out to you directly now so we can better understand what’s going on and get you the support you need.

You can also contact a live support representative anytime through the support link within the app or by visiting our help center. Our support team is available Monday-Friday from 8am-5pm EST. We look forward to connecting with you and getting the issue you are experiencing resolved.

March 2, 2026

Lulu is a disaster. Their service and support is atrocious. I am trying to create a Book for publishing, have printed samples with other providers to Shopify so I can assess all quality, service and delivery times etc.

The minute I requested help - You are sent on an AI loop, that keeps asking you to send the error message or to re-read their guides.

You eventually raise a ticket and the support person asks the same thing. Attach a copy of the error message. (even after you begged in the ticket for them to access your account and assist)

I am trying to build my store - and the amount of time I have wasted with Lulu is ridiculous.

Anthony Grima
Australia
7 days using the app
Lulu Publishing replied March 12, 2026

We're sorry to hear about your experience and appreciate you sharing your feedback. We found your support ticket, and it sounds like the issue you experienced was related to publishing for global distribution, which is a different workflow from setting up to sell through Shopify with Lulu Direct.

If you're setting up your Shopify store with Lulu Direct, our team would be happy to help you get everything running smoothly.

August 13, 2024

They have fundamentally broken this App after the recent "update", by removing mapped shipping and not implementing an equal alternative.

Essentially useless as a hands off print on demand service, where you now have to baby every single order to make sure the shipping method is correct, otherwise it defaults to a more expensive method and you lose money on the sale.

Pre update this was a very useful service that ran perfect for many years.

Tia-Clair Toomey
Australia
Over 5 years using the app
Lulu Publishing replied October 7, 2025

We apologize for the inconvenience caused by the removal of shipment mapping. Unfortunately, this feature created issues with order fulfillment, which is why we had to retire it. Instead, orders are now automatically mapped to the lowest tracked shipping option. This simplifies setup, since you only need to manage a single rate.

We do recognize that removing a feature can be disappointing, but this change has improved the overall experience for most users.

That said, you can still display all of our available shipping options at checkout by using the Live Rates feature. Please note that this requires your Shopify account to support third-party carrier-calculated rates at checkout.

Edited January 20, 2026

Lulu has been incredibly helpful!! We thank them so much for their responsiveness with their support staff, ability to fix the issues, their patience and understanding were great. We received our first printed, full color books and they were outstanding quality! Thank you

Dr. Joshua Coleman
United States
5 days using the app
June 1, 2024

When i am trying to connect Lulu direct to my shopify store and open the app, it fails to load and brings up a new tab saying unable to find correct link to website. So this leaves me unable to use Lulu direct for my needs. If anyone could help me out on this situation, I would be very grateful thankyou.

Queer Blend
United Kingdom
Over 1 year using the app
September 5, 2023

This was originally a ONE STAR review. I will say that tech support fixed it. Please note there is NO HELP during holidays for this international company so schedule your drops accordingly. I can say there was a problem with their plugin on my account that didn't exist before. Thank you for fixing this LULU.

Old School Dungeon Master
United States
7 months using the app
April 3, 2024

I am noticing a very inconsistent product when ordering. I ordered 3 copies of a book entitled "Life's A Journey" that should have been printed in an 8 1/2" x 8 1/2" book format. I received 3 books in 8 1/2" x 11" format. As I didn't need them immediately I didn't open the package until to longer after the order.

Then I ordered a 2nd book entitled The Wonderfully Wacky World of those Crazy Critters Around Us!". Again 8 1/2" x 8 1/2", color book. It came in the correct size but was in B/W. LuLu's put in a request to reprint it with expedited shipping. Shipping was delayed, it arrived in color, whoever, the shipper had managed to mangle the book.

I am now attempting to secure an updated version of the 2nd book; however, the system isn't allowing me to connect it to the right item. Therefore, I can't get it in their system so I can request a printed copy to see what I might get this time.

More than a bit annoyed at the lack of quality. I can see how my customers would feel if getting charged for a product that didn't arrive as specified and requested.

RosaLee's Notables
United States
4 months using the app
July 1, 2024

I am having the hardest time getting my products properly linked / set up through Lulu Direct. All of the instructional videos are out of date, so all the information and instructions that they are giving doesn't apply to this new format, making it a huge pain to set up. If you update your entire structure, you need to update your videos too. Otherwise, you are just leaving people in the dark, which doesn't make for very happy customers / users of your platform.

Nightgod333 Secrets Revealed Shop
United States
28 days using the app
Lulu Publishing replied August 30, 2024

I sincerely apologize for the difficulty you had with our app shortly after it was updated. We have fully updated our videos and knowledge base articles to reflect the most recent version of our app. If you have any questions or need any support, please contact us.