Marsello: Loyalty, Email, SMS

Marsello: Loyalty, Email, SMS

Pricing
From $60/month. Free trial available.
Rating
4.3 (151)
Developer
Marsello

Grow your business through customer loyalty. Loyalty program, email and SMS campaigns, analytics.

Marsello helps you grow your customer database and drive repeat sales with a loyalty program and marketing add-ons that work seamlessly with your Shopify eCommerce and POS systems. Launch a fully branded loyalty program with customizable points-earning options, rewards, and VIP tiers, then put your loyalty data to work with behavior-driven email marketing, SMS campaigns, and more.

Marsello helps you grow your customer database and drive repeat sales with a loyalty program and marketing add-ons that work seamlessly with your Shopify eCommerce and POS systems. Launch a fully branded loyalty program with customizable points-earning options, rewards, and VIP tiers, then put your loyalty data to work with behavior-driven email marketing, SMS campaigns, and more. more
  • Loyalty Program: Increase repeat business with points, rewards, and VIP tiers
  • Customer Portal: Make it easy for brands to sign up and engage with your program
  • Marketing: Put your loyalty data to work with integrated email and SMS campaigns
  • Reporting: Get real-time data about your loyalty and marketing performance.
  • Works with eCommerce & POS: A consistent loyalty experience across your channels

Languages

English

Works with

Pricing

Choose the plan that best fits your business.

Loyalty Launch

$60 / month

From $60/month per site connected. Visit our pricing page to view add-ons.

Features

  • Points-based loyalty program
  • Customer referrals (Basic)
  • Branded customer portal
  • Apple & Google Wallet
  • Loyalty automations (Basic)
  • RFM segmentation
  • Customer feedback surveys
  • Analytics & reporting

14-day free trial

Loyalty Accelerate

$120 / month

From $120/month per site connected. Visit our pricing page to view add-ons.

Features

  • Everything in Launch +
  • VIP tiers
  • Custom earn options
  • Advanced reward conditions
  • Points promotions
  • Product & collection sync
  • Loyalty program-enhancing integrations
  • API access

14-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (151)

Overall rating
4.3
Counts per rating level
  • 78% of ratings are 5 stars
  • 7% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 11% of ratings are 1 stars
April 30, 2025

Disappointing Experience — Overpriced, No Refund, Poor Support

We had a very bad experience with Marsello. They charged our business $300 CAD even though we never got to use the app. When we reached out within 30 days, explaining that we found their service too expensive for their poor features and wanted a refund, they outright refused.

Their customer support was unhelpful and dismissive. Despite the fact that we hadn't benefited from the platform, they kept the full payment — which feels like they simply took our money without delivering value. For a loyalty program, their pricing is overrated and the service (poor features) does not match the cost.

I strongly do not recommend Marsello to any business. Poor policies, bad customer experience, and no flexibility. Be careful before signing up — they do not stand behind their product.

VAPEPUB
Canada
4 months using the app
December 16, 2024

Priced out of the app. I was a loyal user of this app, but they increased their rates while decreasing the benefits. As a struggling business, I could not afford the rate increase and lost all access to my customer data, including their loyalty points.

Boutique 1780
United States
Over 5 years using the app
Edited March 21, 2025

Customer service is absolutely terrible. The experience has been disheartening and only foreshadows what is to come if we stay with them. We just signed up with Marsello and as soon as we became a paying customer, we couldn't get a hold of anyone. BEFORE signing up, I met with several staff members and they all seemed quite eager to help. Support does reply to our emails but the response time is usually about 6 or more hours. Even then, you reply and they don't get back to you for another few hours with a very generic response. How do you expect a business owner to sit tight while being kept in the dark? Customers have already signed up and waiting to use our loyalty program, only to be told it isn't working. This has a negative impact and only serves to discredit our business in the eyes of our customers. 'Ghosting us' speaks to their lack of professionalism as a whole. Their point system is buggy and it is evident. They haven't ironed out all the kinks.
EDIT:
The issue was escalated and the technical team took over. This are up and running now.
EDIT:
Now we are experiencing the same issue again and we are being ignored.

Mr. Halal Burger
Canada
5 months using the app

Support

App support provided by Marsello.

Developer

Marsello

4 Bond Street, Level 4, Wellington, WGN, 6011, NZ

Launched

May 29, 2017

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