Marsello: Loyalty, Email, SMS

Marsello: Loyalty, Email, SMS

Pricing
From $60/month. Free trial available.
Rating
4.2 (162)
Developer
Marsello

Grow your business through customer loyalty. Loyalty program, email and SMS campaigns, analytics.

Marsello helps you grow your customer database and drive repeat sales with a loyalty program and marketing add-ons that work seamlessly with your Shopify eCommerce and POS systems. Launch a fully branded loyalty program with customizable points-earning options, rewards, and VIP tiers, then put your loyalty data to work with behavior-driven email marketing, SMS campaigns, and more.

Marsello helps you grow your customer database and drive repeat sales with a loyalty program and marketing add-ons that work seamlessly with your Shopify eCommerce and POS systems. Launch a fully branded loyalty program with customizable points-earning options, rewards, and VIP tiers, then put your loyalty data to work with behavior-driven email marketing, SMS campaigns, and more. more
  • Loyalty Program: Increase repeat business with points, rewards, and VIP tiers
  • Customer Portal: Make it easy for brands to sign up and engage with your program
  • Marketing: Put your loyalty data to work with integrated email and SMS campaigns
  • Reporting: Get real-time data about your loyalty and marketing performance.
  • Works with eCommerce & POS: A consistent loyalty experience across your channels

Languages

English

Works with

Pricing

Choose the plan that best fits your business.

Loyalty Launch

$60 / month

From $60/month per site connected. Visit our pricing page to view add-ons.

Features

  • Points-based loyalty program
  • Customer referrals (Basic)
  • Branded customer portal
  • Apple & Google Wallet
  • Loyalty automations (Basic)
  • RFM segmentation
  • Customer feedback surveys
  • Analytics & reporting

14-day free trial

Loyalty Accelerate

$120 / month

From $120/month per site connected. Visit our pricing page to view add-ons.

Features

  • Everything in Launch +
  • VIP tiers
  • Custom earn options
  • Advanced reward conditions
  • Points promotions
  • Product & collection sync
  • Loyalty program-enhancing integrations
  • API access

14-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (162)

Overall rating
4.2
Counts per rating level
  • 78% of ratings are 5 stars
  • 6% of ratings are 4 stars
  • 4% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 11% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants recommend this app as a robust all‑in‑one loyalty, email, and SMS solution that replaces multiple tools and boosts repeat purchases and revenue. They highlight effective automations, strong POS and multi‑location support, and flexible customization for on‑brand rewards and emails. The loyalty program, unique coupon codes, and segmentation are praised, as are smooth migrations, reliable performance, and responsive support that frequently adds requested features.

October 2, 2026

I have been using this app for some years now and this year they increased the price by $200 making it a total of $525 monthly! Not only did they increase the price, they are saying that the other 80k sms credits that I have on my account and paid for, expire at the end of this month. I've tried contacting customer service several times and no one has responded to me. I cannot recommend this app and will be switching as soon as I find another rewards program for my customers.

Tonique Skincare
United States
About 8 years using the app
July 6, 2026

A very robust loyalty platform that keeps improving and offers excellent customer support.

Guitars on Main
United States
Almost 7 years using the app
April 30, 2025

Disappointing Experience — Overpriced, No Refund, Poor Support

We had a very bad experience with Marsello. They charged our business $300 CAD even though we never got to use the app. When we reached out within 30 days, explaining that we found their service too expensive for their poor features and wanted a refund, they outright refused.

Their customer support was unhelpful and dismissive. Despite the fact that we hadn't benefited from the platform, they kept the full payment — which feels like they simply took our money without delivering value. For a loyalty program, their pricing is overrated and the service (poor features) does not match the cost.

I strongly do not recommend Marsello to any business. Poor policies, bad customer experience, and no flexibility. Be careful before signing up — they do not stand behind their product.

VAPEPUB
Canada
4 months using the app

Support

App support provided by Marsello.

Developer

Marsello

4 Bond Street, Level 4, Wellington, WGN, 6011, NZ

Launched

May 29, 2017

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