Marsello: Loyalty, Email, SMS

Name: Marsello: Loyalty, Email, SMS
Brand: Marsello
Rating: 4.4 (375 reviews)

Pricing: From $125/month. Free trial available.
Rating: 4.4 (375)
Developer: Marsello

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Customer loyalty and marketing software for omnichannel businesses. Loyalty, rewards, emails & more.

Marsello helps brands launch a world-class loyalty & rewards program that works with Shopify and your existing POS. Start by acquiring loyalty members with points, rewards, discounts, VIP tiers, and referrals. Then, start sending powerful email marketing & SMS campaigns using sales data from your existing POS & Shopify. With our integrated loyalty rewards and marketing automation tools, you'll gain insights into your customer behavior so you can make better decisions with your marketing.

Design and launch an omnichannel loyalty program with ease. No code required.
Enhance customer growth with email campaigns, automations, notifications & more.
Connect your eCommerce & POS systems to create a seamless loyalty experience.
Increase customer retention with customizable rewards, points, and VIP tiers.
Review which tactics deliver the best results with advanced reporting tools.

Highlights: Works with the latest themes

Program types

Memberships, Referrals, Reward programs, VIP tiers

Rewards you can offer

Coupons, Custom rewards, Discounts, Exclusive access, Free products, Free shipping, Membership perks, Points, POS rewards

Campaign types

Abandoned cart, Cart emails, Custom campaigns, Discounts, Drip campaigns, Email campaigns, Forms, Landing pages, Newsletters, Product recommendations, Product reviews, Promotions, Rewards, SMS campaigns, Social media, Welcome emails, Win-back emails

Managing campaigns

AI generation, Analytics, Automations, Custom code, Custom fonts, Editor tool, Email domains, Insights and tips, Reporting, Segmentation, Targeting, Templates, Tracking, Triggers and rules

Launched

May 29, 2017

Languages

English

Pricing

Essential

$125 / month

Starting from $125/month, plus $5 per customer block.

Customer Loyalty Program
Points & Referral Program
Reward Redemption
VIP Tiers
Loyalty Automations
Segmentation
Feedback Surveys
Reporting

14-day free trial

Professional

$135 / month

Starting from $135/month, plus $15 per customer block.

All loyalty features +
Email & SMS Campaigns
Marketing Automation
Google Review Manager
Email Capture Forms
Social Scheduling
Reporting

14-day free trial

Essential

$125 / month

Starting from $125/month, plus $5 per customer block.

Customer Loyalty Program
Points & Referral Program
Reward Redemption
VIP Tiers
Loyalty Automations
Segmentation
Feedback Surveys
Reporting

14-day free trial

Professional

$135 / month

Starting from $135/month, plus $15 per customer block.

All loyalty features +
Email & SMS Campaigns
Marketing Automation
Google Review Manager
Email Capture Forms
Social Scheduling
Reporting

14-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (375)

Overall rating

4.4

Counts per rating level

87% of ratings are 5 stars
325
4% of ratings are 4 stars
14
2% of ratings are 3 stars
8
1% of ratings are 2 stars
4
6% of ratings are 1 stars
24

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.

Feedback submitted

Merchants appreciate this loyalty and marketing app for its user-friendly interface and seamless integration with Shopify POS. Its customizable features and automated email flows save time, while the analytics and customer data tracking inform business decisions. Merchants report significant ROI, increased sales, and improved customer retention. The VIP points system is a hit with customers, encouraging increased spending. The customer service is noted as responsive and helpful.

June 12, 2024

I was an early adopter of this app on the free plan. They decided to do away with that plan and are asking a min of $1,500 a year to unlock my data (that's a pretty big jump from free!)

It's unfortunate that an app that's supposed to help me build loyalty with my customers would treat their loyal users with such disrespect! I am scared to trust them again even if I did start paying. I don't know how to get my data out so I can keep my promises to my customers.

Something to Cherish®

United States

Almost 6 years using the app

June 13, 2024

Once you finally get to the top of the queue, queries are thoroughly answered.

Alquema

Australia

Almost 3 years using the app

March 28, 2024

We were with MARSELLO for a few years and then suddenly we had been charged hundreds more as they charge per customer with their new pricing structure. It is a complete scam and not worth it.

ALONA

United Kingdom

Almost 7 years using the app