The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
Unfortunately we will have to change this app because:
1) we cannot manage UTM setting, we have to manually add them in every campaign
2) we cannot segment people considering purchased products or visited pages like we can do with other platforms...
3) we cannot see a preview in all browsers and mobile/desktop version
4) we cannot plan push notification (there is not a publishing end date)