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Pencil ‑ AI video ads that win

Easy Facebook & Tiktok video ads that get sales for your store

Free plan available. Additional charges may apply.
"Pencil has been a game changer" - James Harding, Lyka Pet Food

Key values section

🚀 Ads that get sales

Let Pencil write copy, edit video, apply your branding and turn your product images into winning ads for Facebook & TikTok.

😅 Stop wasting ad $$$

It's crazy to grind out endless ads by hand only to find they don't work! Automate finding winning ads and grow your business faster.

⚡ Get started in minutes

Just connect your Shopify store and Ads Manager accounts. Pencil will discover killer insights and generate new ads for you in minutes.

App details

Pencil ‑ AI video ads that win

Pencil ‑ AI video ads that win

Creative AI platform used by fast-growing ecommerce brands

Pencil is a creative AI platform that generates Facebook & TikTok ads predicted to win. 1,000+ ecommerce brands use Pencil to make more sales from their Facebook and TikTok ads by building a scalable process around ad creative testing.

  1. Connect your Shopify store to automatically import your branding, product descriptions, images and videos.
  2. Connect your Facebook ad accounts to analyze all your historic ads data.
  3. Generate new ads predicted to win in minutes.
  4. Launch and scale your winning ads, while pausing your losing ads.
  5. See why your winning ads are working, so you have insights to grow your business.

The absolute easiest way to get new ad creatives

  • As opposed to template-based editors, you don't need to waste time choosing templates, cutting video, versioning sizes or thinking of what to say with Pencil. Pencil generates finished ads from your existing images and videos automatically.
  • As opposed to working with freelancers, generating ads with Pencil takes minutes and costs significantly less. You still get original, unique ads. And Pencil takes your data into account, so your ads are likely to get better results too.

Save time and money on ad creatives

  • A few dollars per AI creative vs. hundreds of dollars for hand-made creatives
  • Generate 6s, 10s, 15s videos and static ads in 1:1, 16:9, 9:16 formats and more
  • Generate ads for popular channels like Facebook & Tiktok

Get more sales from your ad spend on Facebook & TikTok

  • Get better ad results by simply testing more ad creatives
  • Find winning ads faster with AI predictions trained on your data

Stop wasting money on ads

  • Avoid testing ads that are similar to past losers using AI predictions
  • Detect ads that are fatiguing or not performing, and switch them off fast

Drop-dead easy to set up and quick to get results

  • Pencil integrates directly with your Shopify store and Facebook ad accounts
  • Automatically analyze your data, get insights and generate ads in minutes

At last... an easy, scalable, repeatable creative process for your business

  • Use AI to come up with new ads to test, from your existing assets, in minutes
  • Launch your ads quickly, identify winners to scale and losers to pause
  • Get insights on what's working to collect better images and videos. Repeat!

About Pencil

Pencil makes creative AI software for ecommerce brands. We're on a mission to help store owners discover winning ad ideas that unlock their next level of growth.

Launch date

Integrates with

  • Facebook
  • Instagram
  • Google Drive
Pencil ‑ AI video ads that win

Pencil ‑ AI video ads that win

Creative AI platform used by fast-growing ecommerce brands

Pencil is a creative AI platform that generates Facebook & TikTok ads predicted to win. 1,000+ ecommerce brands use Pencil to make more sales from their Facebook and TikTok ads by building a scalable process around ad creative testing.

  1. Connect your Shopify store to automatically import your branding, product descriptions, images and videos.
  2. Connect your Facebook ad accounts to analyze all your historic ads data.
  3. Generate new ads predicted to win in minutes.
  4. Launch and scale your winning ads, while pausing your losing ads.
  5. See why your winning ads are working, so you have insights to grow your business.

The absolute easiest way to get new ad creatives

  • As opposed to template-based editors, you don't need to waste time choosing templates, cutting video, versioning sizes or thinking of what to say with Pencil. Pencil generates finished ads from your existing images and videos automatically.
  • As opposed to working with freelancers, generating ads with Pencil takes minutes and costs significantly less. You still get original, unique ads. And Pencil takes your data into account, so your ads are likely to get better results too.

Save time and money on ad creatives

  • A few dollars per AI creative vs. hundreds of dollars for hand-made creatives
  • Generate 6s, 10s, 15s videos and static ads in 1:1, 16:9, 9:16 formats and more
  • Generate ads for popular channels like Facebook & Tiktok

Get more sales from your ad spend on Facebook & TikTok

  • Get better ad results by simply testing more ad creatives
  • Find winning ads faster with AI predictions trained on your data

Stop wasting money on ads

  • Avoid testing ads that are similar to past losers using AI predictions
  • Detect ads that are fatiguing or not performing, and switch them off fast

Drop-dead easy to set up and quick to get results

  • Pencil integrates directly with your Shopify store and Facebook ad accounts
  • Automatically analyze your data, get insights and generate ads in minutes

At last... an easy, scalable, repeatable creative process for your business

  • Use AI to come up with new ads to test, from your existing assets, in minutes
  • Launch your ads quickly, identify winners to scale and losers to pause
  • Get insights on what's working to collect better images and videos. Repeat!

About Pencil

Pencil makes creative AI software for ecommerce brands. We're on a mission to help store owners discover winning ad ideas that unlock their next level of growth.

Launch date

Integrates with

  • Facebook
  • Instagram
  • Google Drive

Pay-as-you-go

Free to install

3 ads/mo free then $10/ad billed at export

  • Free access to dashboard, generation, insights, predictions
  • Export 3 ads/month for free
  • After that $10/ad billed at export
  • Chat support

Do it myself

$100/month

  • Everything in "Pay-as-you-go" plus:
  • Unlimited exports
  • Assisted onboarding
  • Email & video call support

Do it for me

$500/month

  • Everything in "Do it myself" plus:
  • Dedicated Creative Assistant in Slack
  • We'll send you 4 new ads/week
  • Brief us for new ads in 24 hours

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Reviews

5.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
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  • 0% of ratings are 4 stars
  • 0% of ratings are 3 stars
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  • 0% of ratings are 1 stars

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  • SWIFF

    Location United States
    Time spent using app About 1 month

    Pencil is a great combination of analytics, copyright, and design in a single package. We've been using it to generate ads and also track that our original ads, maybe weren't that bad, but that there could be issues elsewhere in our customer journey. It's regularly updated and improved, so the team seems really committed in providing great service.

  • Buckleband

    Location United States
    Time spent using app 2 days

    We are a startup with limited budget... Pencil allowed us to create robust ads and easily iterate on those that worked, which we otherwise would not have been able to do without a much larger (and specialized) team or a much larger budget. Very impressive product and a team that's very pleasant to work with.

  • Angela Caglia Skincare

    Location United States
    Time spent using app 19 minutes

    Pencil is by far the best way to create winning video ads at scale by combining Oscar-worthy AI editing software with AI learning algorithms that effectively eliminate the guess work out of what makes for winning ad creatives. Moreover, you are no longer exclusively dependent upon an agency for video ad creatives. Pencil gives you all the tools you need to level the playing field. The interface is easy, the results are impressive. Lots of companies claim to have built a better mouse trap, the team at Pencil has actually done it.

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