Bold Subscriptions

Bold Subscriptions


Subscription Box, Recurring Orders & Payments for Shopify 🔄

4.8 of 5 stars(1131 reviews)

Seamless Shopify Integration

Seamlessly integrate recurring payments with your Shopify store, products, cart, checkout, customer accounts, and order flow. It just works!

Recurring Payments That Scale

Recurring billing designed with Shopify Plus & Enterprise in mind. It's limitless subscriptions and when you're ready to scale, so are we.

Subscriptions Customers Love!

Give subscribers the flexibility and control they'll love and deserve. Pause, edit, swap, skip, add-to, update... It's their subscription!

About Bold Subscriptions

Trusted by over 100,000+ merchants and an official Shopify PLUS solution.

  • The Premium Shopify subscription box app for selling PHYSICAL products, and the ONLY app to allow subscriptions on individual products, a mixed cart (one-time and recurring) or an entire cart!
  • More features than any other Subscription app! Lock down your frequency rules or give customers full control of how often orders ship, when they end, if they're a gift, etc...
  • Customers can manage, edit, pause, skip, update and add-to existing orders! The MOST ROBUST customer portal of any subscription app!

The Bold Subscriptions app is the easiest way to add a beautiful, powerful subscription program to your Shopify store.


Your customers will love the control and flexibility they have over their subscriptions. They can pause, edit, add-to, update, change billing info, address, swap products, skip shipments and so much more! Their subscription will automatically recharge at whichever interval you choose, providing a steady source of recurring payment revenue.


  • Sell subscriptions on single products OR entire cart
  • Customers can manage everything about their subscription in their admin
  • Offer Subscribe only, or one-time & subscription options on products
  • Inventory Forecasting - See how much inventory you need to fill orders in upcoming weeks/months
  • Global subscription price & product update options
  • Customers can add products to existing subscriptions
  • Full design and language control
  • Robust Analytics & Reports
  • Powerful exports. Need to email everyone with a subscription to a specific product, or who tried to cancel their order? No problem!
  • Email notifications when you have low inventory for upcoming subscriptions
  • Set fixed shipping date every month, or flexible based off when customer orders
  • Recurring billing compatible with all major payment gateways


Embed a button or use a link to sell your subscriptions anywhere! Another site, email, social media, blogs etc.


Offer a unique discount on the first shipment and then switch to regular for the 2nd onward. Or automatically discount after X amount of shipments to encourage retention.


Automatically switch products on the 2nd shipment. Great for sample sizes, or for the kit and then switch the consumables.


Let customers build their box (great for meal plans) and then edit each month before a cut-off date.


Create thousands of randomized or sequential coupon codes for special promotions, emails etc.


When customers try to cancel their subscription, give them a drop-down of options why, and then offers to keep them. Swaps, discounts, shipment skips etc

Integrates with

  • Mailchimp,
  • Refersion,
  • Klaviyo,
  • Shoelace,
  • Addressey,
  • Bold Cashier

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 60-day free trial

See all pricing options


+ processing fee on subscriptions

  • Subscribe and Save

  • Buy Button

  • Flexible Billing

  • Prepaid, Gift, Convertible Subscriptions

  • Customer Portal

  • Cancellation Prevention

  • Amazing Support



+ processing fee on subscriptions

  • All Essentials plan features, plus:

  • Build-a-Box / Customer Subscription Boxes

  • Customer Portal API

  • Statistics API

  • Priority Support



+ processing fee on subscriptions

  • All Advanced plan features, plus:

  • Product Shuffle

  • Upsell by Email

  • Dedicated Account Manager

  • Reduced Processing Fees

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.8 of 5 stars
Based on 1131 reviews

  • 5 of 5 stars
    89% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    2% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    3% of ratings are 1 stars

Most recent reviews

The EMOM Box

App has met all of my needs and been a much more flexible and streamlined option to what I was previously using for my subscription box business. This app is going to allow me to offer customization that my customers have been looking for. Most importantly though is the support and customer service that I have received from everyone on the team at Bold. Keep up the great work guys!

Fresh Meal Prep

1 Star because the app basically works, and another star because they have a live chat where someone answers ... BUT, it has tons of useless restrictions. Lots of little things that are easily added, but they keep funneling you to their developer requests page so they can quote you and make you pay for a feature that honestly should 100% be included, specially for the price tag.

They bill $200 a month plus 1% on transactions, which from this store is at least an additional $140+ a month in fees. Yet, you can't do simple things like the below.

- no more than 1 custom shipping option. Why even limit it to one custom option ?!
- you can't exclude shopify shipping options. That's a tick of button feature that's needed.
- for standard subscriptions, you can't track what day of the week they pay in order details within shopify. If you want notes or special tags for separate subscriptions, you're screwed.
- for build-a-box, you can't simply switch boxes within the same subscription. Your clients have to work it hard to cancel one subscription, place another order and then that works. NO Customer, wants to work this hard.
- we had to build out separate standard subscriptions just so we can control what day of the week orders process when within the same week.
- AND most important of all, ifs you run adwords, you CAN NOT track sales without requesting something custom from a partner or developer of theirs. MORE Money for something so basic.

Because they control all the pages used during checkout, you're cut at the knees to make it reflect well for your business. There are a lot more issues that are so basic, but they seem to be more inclined to be greedy for these features to be added, than be happy with the hundreds of dollars they bill you every month just for using an app that has been the same for a couple years. Try other apps before you are stuck with Bold. They should realize that a happy customer who's store can scale and have access to other simple settings will stay longer and pay those hundreds of dollars a month for longer. Instead, they want you to pay more or leave. Greedy.


Challi was very helpful together when we switched to a new store on Shopify. We've been using Bold Recurring and Bold Cashier for a few months now - super easy with minor set up issues that were quickly resolved.

Developer reply

March 22, 2019

Thanks very much for the review! We're so glad the app has been working well for your business, along with the Bold Cashier integration; I love the concept of your website. :-) What a fun way to get the whole family eating healthy.