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Branded SMS services are a powerful marketing tool for businesses in Pakistan, allowing them to send personalized messages with their brand name as the sender ID. These services are cost-effective, have high open rates, and offer wide reach due to the country's high mobile penetration. Key benefits include mass messaging, targeted campaigns, and real-time analytics. They’re ideal for promotions, customer updates, and transactional messages. However, businesses must ensure they have customer consent and keep messages concise due to the 160-character limit. Overall, it's a highly efficient way to boost brand visibility.
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