Google Ads Pixel by Nabu

Initially this app appeared to function well. After 24 hours, however, our consent management provider (Consentmo GDPR) flagged that certain tags were firing before visitors had given consent.

On review, I confirmed that the app sets all consent signals in the DataLayer to ‘granted’ by default. Correct implementation should leave these ungranted until the visitor accepts, at which point a consent update event is triggered.

This misconfiguration resulted in reduced traffic data and broken Google Ads tracking. Unfortunately, I cannot recommend this app.