TP: True Profit Analytics

True Profit is an absolute must-have for any serious Shopify store

I've been using True Profit for several months now and honestly, I can't imagine running my store without it anymore. Before, I had to manually pull data from Shopify, Meta Ads, and multiple spreadsheets just to figure out whether I was actually making money. Now everything is in one place, updated in real time.

The biggest game-changer for me is the real net profit view — the app factors in product costs, Shopify fees, ad spend, and refunds all at once. I know exactly how much I'm making on each order, not just what my revenue looks like. That's a huge shift in how you manage your business day to day.

The integration with Meta and Google Ads works flawlessly — ad spend syncs automatically and I can instantly see ROAS and breakeven at the campaign level. No more manual calculations to figure out whether a campaign is actually profitable.

I also love the per-product P&L breakdown — I now know which products are genuinely driving margin and which ones are just generating traffic. This alone helped me make smarter decisions around promotions and inventory planning.

The app itself is intuitive, the dashboard is clean, and the support team is responsive and actually helpful. If you're serious about e-commerce and want to make decisions based on real data rather than just top-line revenue — True Profit pays for itself very quickly.

Highly recommend!