Reviews (776)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
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Merchants value this app for accurately tracking real-time profits with a clear dashboard detailing expenses like ad spend and COGS. Its intuitive interface and comprehensive analytics aid in understanding net profit, saving hours of manual work. The app's features, such as transaction fee syncing and ad platform integration, are praised. Customer support is commended for being responsive and knowledgeable, offering personalized assistance. Highly recommended for better control over costs and profits.
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Great app for tracking true profit and understanding real margins much more accurately than Shopify alone. It’s helped me make better business decisions and identify actual costs clearly. Support has also been excellent — Durra was very helpful, fast to respond, and went above and beyond assisting with custom COGS and bundle profit calculations. Highly recommend.
Hello Infinity Charge store admin,
Thank you again for your kind words — I’m really glad to hear that you're enjoying your experience with TrueProfit!
I also wanted to introduce a powerful new feature you might find helpful:
You can now use Product Analytics to track the performance of each individual product in your store. This feature gives you detailed insights into revenue, cost, profit, ROAS, and more — all broken down by product. It’s a great way to identify top performers, spot underperforming items, and make smarter business decisions.
You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11330258-product-analytics-overview
Best regards,
Durra
TrueProfit Support Team
I am extremely disappointed, especially recently. There are several bugs on this app. For example, in the Orders Report, the transaction fees from any PayPal transactions is artificially inflated. They are applying a third-party transaction fee to every PP order, even if you have Shopify Payments enabled.
From Shopify directly: "If Shopify Payments is enabled on your store then no third-party transaction fee applies".
I pointed this out to their support and they admitted that its a known issue and said it may be fixed by June. They don't tell their users about these bugs, and you just have to figure it out for yourself when your numbers are all off.
There is an even larger bug on the profit and loss report side. Any time you have a substitution order where a customer orders (SKU: A), and then post-purchase, but before fulfillment, they request a substitution for (SKU: B), the system records that as part of 'Returns and Refunds' expense, even though the dollar amount was never captured in the first place (since our payment settings are configured to capture payment after fulfillment). I have news for you True Profit, a lot of professional Shopify sellers configure their settings this way for this very reason. Many customers need to substitute products post-purchase for tons of reasons.
These are just a couple of issues, there are more too. I thought the whole point of this app was to make it easy to track your financials. Now I am stuck downloading the data into spreadsheets and reconciling everything myself costing me hours of time.
***Update: The support team tells me to adjust my PayPal settings to be 1.49% + $0.49 transaction fee to compensate for their app artificially adding a 2% fee that does not exist. I did that and it did not change any previous orders, just forward looking I assume. They have you do these workarounds and they still don't work right.
Also, there are times when you update COGS on the orders report and it does not translate to any changes on that month's profit and loss. The data is either lagging or not updating. And that is even after doing a manual refresh on the P&L. This app has way too many bugs. I think you will be better off with Zapier and Google sheets.
Thank you again for your honest feedback and for bringing this issue to our attention.
We’d like to share an important update regarding the PayPal transaction fee issue mentioned in your review. Our team has now implemented a fix for this behavior, and TrueProfit is currently syncing PayPal transaction fees correctly from Shopify.
Specifically, when Shopify Payments is enabled on the store, TrueProfit will no longer incorrectly count third-party transaction fees for PayPal orders. The calculation now follows Shopify’s actual payment fee behavior more accurately.
Our team also reached out directly via email to provide additional assistance and follow up regarding this issue.
We truly appreciate your patience throughout this process and sincerely thank you again for highlighting the issue. Feedback like yours helped our team prioritize and improve this functionality for merchants facing the same concern as well.
If you’re still experiencing any discrepancies or would like us to double-check the updated syncing on your store, please feel free to reach out anytime. We’d be more than happy to assist further.
Best regards,
Harper
TrueProfit Team
Aplicación esencial para mi negocio, gran atención al cliente de igual forma, la recomiendo ampliamente si quieres realmente conocer tus números.
Hello LEATHER SUPPLY store admin,
Thank you so much for your kind words! We're glad to know about your positive experience with our app.
We also wanted to let you know about a helpful feature: Mobile app integration. This allows you to integrate our app on your mobile for easier checking of the data, and making quick decisions on the business plans.
You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11330581-using-the-trueprofit-mobile-app
Best regards,
Vani
TrueProfit Support Team
This app is a must need to see how much you're actually making in profit and saves you a lot of time to always have to calculate it yourself. Durra over there on the support team is doing great at making sure we aren't running around like a chicken to make sure our profits are right
Hello GowiLab store admin,
Thank you so much for your kind words! We're glad to know about your positive experience with our app.
We also wanted to let you know about a helpful feature: Mobile app integration. This allows you to integrate our app on your mobile for easier checking of the data, and making quick decisions on the business plans.
You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11330581-using-the-trueprofit-mobile-app
Best regards,
Durra
TrueProfit Support Team
I have been using TrueProfit for over a year at this point and I have to admit that not having a profit calculator is biggest mistake a shop can do. You have to know where every dollar or euro goes to. TrueProfit goes very deep in to making sure you track every cent with complex tracking and I loved that Durra helped me setup all that up. 5/5 tool.
Hello Carholics store admin,
Thank you so much for your kind words! We're thrilled about your positive experience.
We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/
If you have any further questions, please contact us via live chat or at support@trueprofit.io.
Best regards,
Durra
The TrueProfit team
support is fast and easy!
multi channel attribution model still yet to be polished
Hello hugbel store admin,
Thank you again for your kind words — I’m really glad to hear that you're enjoying your experience with TrueProfit!
I also wanted to introduce a powerful new feature you might find helpful:
You can now use Product Analytics to track the performance of each individual product in your store. This feature gives you detailed insights into revenue, cost, profit, ROAS, and more — all broken down by product. It’s a great way to identify top performers, spot underperforming items, and make smarter business decisions.
You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11330258-product-analytics-overview
Best regards,
Grace
TrueProfit Support Team
Finally clarity on how profitable our 7 country, four currency 10k monthly customers in 6 different shipping zones with 8 different payment providers with different fee rates, business truly is :D
No more manual spreadsheet handling, that alone is worth the price.
Hello Lanbiotic GmbH store admin,
Thank you so much for your kind words! We're thrilled about your positive experience.
We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/
If you have any further questions, please contact us via live chat or at support@trueprofit.io.
Best regards,
Durra
True Profit
I have used this app for several years and it it just what I needed to track my costs in real time.
Hello Obnoxious Golf store admin,
Thank you so much for your kind words! We’re thrilled to hear about your positive experience with TrueProfit.
We also wanted to let you know about helpful feature: Transaction Fee Sync. This automatically pulls transaction fees directly from Shopify Payments and PayPal, giving you more precise profit calculations without the need for manual updates.
You can learn more about how to set it up here:
https://helpdesk.trueprofit.io/en/articles/11325244-set-up-transaction-fees
Best regards,
Vani
TrueProfit Support Team
Great app for keeping an eye on your main metrics. The support was also great when I ran into a bug -- shout out to grace!
Hello GetUp Alarm store admin,
Thank you so much for your kind words and your honest feedback! We're committed to improving the product day by day to better meet customers' needs, so your feedback is already being recorded by our team.
We also wanted to let you know about a helpful feature: Mobile app integration. This allows you to integrate our app on your mobile for easier checking of the data and making quick decisions on the business plans.
You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11330581-using-the-trueprofit-mobile-app
Best regards,
Grace
Grace was very helpful and there customer service is very quick
Hello Alterity store admin,
Thank you so much for your kind words! We're glad to know about your positive experience with our app.
We also wanted to let you know about a helpful feature: Mobile app integration. This allows you to integrate our app on your mobile for easier checking of the data, and making quick decisions on the business plans.
You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11330581-using-the-trueprofit-mobile-app
Best regards,
Grace
TrueProfit Support Team
