Reviews (926)

Overall rating
4.9
Counts per rating level
  • 98% of ratings are 5 stars
  • 1% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 1% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants say this app gives a clear, real-time view of true net profit by combining COGS, ad spend, shipping, fees, and refunds in one place. They use it daily to monitor unit economics, identify profitable products, and guide ad scaling, promotions, and inventory. Many highlight flexible COGS and shipping rules, accurate multi-country reporting, and strong ad integrations. Support is frequently described as fast, proactive, and very hands-on.

October 12, 2026

honestly i check trueprofit more than my emails now lol. i run a few different dtc brands and used to have my cogs spread across a bunch of spreadsheets, which was a nightmare when i was trying to work out what i was actually making on bundles vs single units

the cogs setup is what made me stay tbh. i can just put in the real supplier cost for a bundle instead of dividing it out per unit myself, which saves heaps of time, especially when i’m testing bundle prices and the per unit cost keeps changing a bit with volume discounts

two other things have changed how i run my stores. ad spend from facebook and google pulls in automatically next to the orders, so no more exporting ad reports and checking them against shopify payouts. i can tell the same day if a campaign is actually making money instead of guessing off roas. and the daily profit summary that hits my phone every morning sounds like a small thing but it means i catch a bad day straight away instead of finding out at the end of the month

overall really happy with it, would recommend to anyone running a dropshipping or ecom store who wants to know what they’re actually making

TrackIt
Australia
5 months using the app
TrueProfit Real-time Profit & LTV tracking replied October 12, 2026

Hello TrackIt store admin,

Thank you so much for your kind words! We're glad to know about your positive experience with our app.

We also wanted to let you know about a helpful feature: Upload File to Custom Cost with AI Assistant. This allows you to automatically extract cost details from uploaded invoices and add them to your Fixed Costs, which saves time and reduces manual entry errors.

You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/13904711-extract-bill-with-ai-automate-your-custom-costs

Best regards,
Durra
TrueProfit Support Team

October 6, 2026

I use trueprofit daily to see my accurate net profit, its a lot easier than using a manual spreadsheet.

i really like the updated cogs feature, its super easy to setup accurate costs even with different worldwide shipping prices.

haven't really had any issues with trueprofit and i recommend it to other store owners.

Avera
New Zealand
10 months using the app
TrueProfit Real-time Profit & LTV tracking replied October 6, 2026

Hello Avera store admin,

Thank you so much for your kind words! We're glad to know about your positive experience with our app.

We also wanted to let you know about a helpful feature: Upload File to Custom Cost with AI Assistant. This allows you to automatically extract cost details from uploaded invoices and add them to your Fixed Costs, which saves time and reduces manual entry errors.

You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/13904711-extract-bill-with-ai-automate-your-custom-costs

Best regards,
Grace
TrueProfit Support Team

August 29, 2026

I’ve had a great experience with TrueProfit, especially when it comes to tracking profit and keeping my costs accurate. The shipping cost tracking is very helpful for getting a more accurate view of my actual profit.

I recently had a question about the shipping cost for one of my orders, and Vani from the support team was very helpful. She clearly explained how the product variant and quantity affect the shipping cost and guided me on how to set the shipping cost correctly for each variant.

The support has been responsive, clear, and professional. Thanks to Vani and the TrueProfit team for the great assistance!

PrimalCat
Hungary
6 months using the app
TrueProfit Real-time Profit & LTV tracking replied August 29, 2026

Hello PrimalCat store admin,

Thank you so much for your kind words! We're glad to know about your positive experience with our app.

We also wanted to let you know about a helpful feature: Upload File to Custom Cost with AI Assistant. This allows you to automatically extract cost details from uploaded invoices and add them to your Fixed Costs, which saves time and reduces manual entry errors.

You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/13904711-extract-bill-with-ai-automate-your-custom-costs

Best regards,
Vani
TrueProfit Support Team

November 7, 2026

Vani was extremely helpful when I had a question about shipping charge. They answered fast and explained things clearly. Excellent customer service!

sealpuffs
United States
16 days using the app
TrueProfit Real-time Profit & LTV tracking replied November 7, 2026

Hello sealpuffs store admin,

Thank you so much for your kind words! We're thrilled about your positive experience.

We'd also like to introduce our Ad Spend Allocation and Net Profit per Order features, which automatically allocate ad spend to each order and calculate its net profit after advertising costs. These features are available to all users. Learn more here: https://helpdesk.trueprofit.io/en/articles/16554887-understand-ad-spend-allocation-and-net-profit-per-order.

If you have any further questions, please contact us via live chat or at support@trueprofit.io.

Best regards,
Vani
TrueProfit team

October 29, 2026

game changer for tracking profit and making everything seamless including ad spend and COGS. Would highly recommend. Vani was great!

James Joshua
United Kingdom
6 months using the app
TrueProfit Real-time Profit & LTV tracking replied October 31, 2026

Hello James Joshua store admin,

Thank you so much for your kind words! We're thrilled about your positive experience.

We'd also like to introduce our Ad Spend Allocation and Net Profit per Order features, which automatically allocate ad spend to each order and calculate its net profit after advertising costs. These features are available to all users. Learn more here: https://helpdesk.trueprofit.io/en/articles/16554887-understand-ad-spend-allocation-and-net-profit-per-order.

If you have any further questions, please contact us via live chat or at support@trueprofit.io.

Best regards,
Vani
TrueProfit team

October 27, 2026

Durra was such a great help! The chat initially said I would have to wait a few hours for assistance, but Durra was able to help me within minutes. I really appreciate the quick and helpful service.

SAFELLES
United States
Almost 2 years using the app
TrueProfit Real-time Profit & LTV tracking replied October 27, 2026

Hello SAFELLES store admin,

Thank you so much for your kind words! We're glad to know about your positive experience with our app.

We also wanted to let you know about a helpful feature: Upload File to Custom Cost with AI Assistant. This allows you to automatically extract cost details from uploaded invoices and add them to your Fixed Costs, which saves time and reduces manual entry errors.

You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/13904711-extract-bill-with-ai-automate-your-custom-costs

Best regards,
Durra
TrueProfit Support Team

October 15, 2026

I’m happy with the app and the support from Grace. Thank you for the great assistance

Kleinfeld-Modehaus
Netherlands
About 1 year using the app
TrueProfit Real-time Profit & LTV tracking replied October 15, 2026

Hello Kleinfeld-Modehaus store admin,

Thank you so much for your kind words! We're thrilled about your positive experience.

We'd also like to inform you about our Custom metric feature, which allows you to create your own metrics based on our built-in metrics in-app. This feature is available for all users, and you can learn more about it here: https://helpdesk.trueprofit.io/en/articles/12856190-set-up-custom-metrics

If you have any further questions, please contact us via live chat or at support@trueprofit.io.

Best regards,
Grace
TrueProfit team

October 15, 2026

I’m really happy with my experience using TrueProfit! The support team is very responsive, which I truly appreciate. I hope they continue to maintain this great level of service. Keep up the good work!

NordicSmile
Hong Kong SAR
2 months using the app
TrueProfit Real-time Profit & LTV tracking replied October 15, 2026

Hello NordicSmile store admin,

We appreciate your lovely feedback! It's truly great to know about your positive experience with our app so far.

By the way, we also wanted to let you know about a helpful feature: Ad Spend Sync by Campaigns using Custom Rules. This allows you to customize how your ad spend is tracked based on specific campaign rules, giving you more accurate performance insights.

You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11325240-set-up-ad-spend-sync-by-campaigns-using-custom-rules

Best regards,
Vani
TrueProfit Support Team

October 12, 2026

Grace did a good job with helping me solve an issue quickly

Hale Vitality
United States
About 1 hour using the app
TrueProfit Real-time Profit & LTV tracking replied October 12, 2026

Hello Hale Vitality store admin,

Thank you so much for your kind words! We're thrilled about your positive experience.

We’d also like to inform you about our COGS Quantity Based feature, which allows you to track and manage your cost of goods sold (COGS) at different quantity tiers. This feature provides a more detailed view of your profit margins, especially when purchasing in bulk or offering discounts based on quantity. It’s designed to give you more control over your pricing and costs, ultimately optimizing your overall profitability.

If you have any further questions, feel free to reach out to us via live chat or at support@trueprofit.io.

Best regards,
Grace
TrueProfit team

October 5, 2026

Have had a great experience with true profit over the last 9 months, perfect tracking and my accountant loves it - special thanks to Durra on the support team for awesome quick and in depth customer support enquiries.

Resurrection Car Care
New Zealand
9 months using the app
TrueProfit Real-time Profit & LTV tracking replied October 5, 2026

Hello Resurrection Car Care store admin,

Thank you so much for your kind words! We're glad to know about your positive experience with our app.

We also wanted to let you know about a helpful feature: Upload File to Custom Cost with AI Assistant. This allows you to automatically extract cost details from uploaded invoices and add them to your Fixed Costs, which saves time and reduces manual entry errors.

You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/13904711-extract-bill-with-ai-automate-your-custom-costs

Best regards,
Durra
TrueProfit Support Team