Reviews (772)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
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Merchants value this app for its accurate, real-time profit tracking, consolidating expenses like ad spend, COGS, and fees into an easy dashboard. It's praised for syncing costs from platforms like Shopify and ShipBob, offering detailed analytics and Marketing Attribution insights. The intuitive interface and reliable performance are highlighted, along with responsive customer support. Recommended for Shopify store owners seeking precise profitability tracking and data-driven decision-making.
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I am extremely disappointed, especially recently. There are several bugs on this app. For example, in the Orders Report, the transaction fees from any PayPal transactions is artificially inflated. They are applying a third-party transaction fee to every PP order, even if you have Shopify Payments enabled.
From Shopify directly: "If Shopify Payments is enabled on your store then no third-party transaction fee applies".
I pointed this out to their support and they admitted that its a known issue and said it may be fixed by June. They don't tell their users about these bugs, and you just have to figure it out for yourself when your numbers are all off.
There is an even larger bug on the profit and loss report side. Any time you have a substitution order where a customer orders (SKU: A), and then post-purchase, but before fulfillment, they request a substitution for (SKU: B), the system records that as part of 'Returns and Refunds' expense, even though the dollar amount was never captured in the first place (since our payment settings are configured to capture payment after fulfillment). I have news for you True Profit, a lot of professional Shopify sellers configure their settings this way for this very reason. Many customers need to substitute products post-purchase for tons of reasons.
These are just a couple of issues, there are more too. I thought the whole point of this app was to make it easy to track your financials. Now I am stuck downloading the data into spreadsheets and reconciling everything myself costing me hours of time.
***Update: The support team tells me to adjust my PayPal settings to be 1.49% + $0.49 transaction fee to compensate for their app artificially adding a 2% fee that does not exist. I did that and it did not change any previous orders, just forward looking I assume. They have you do these workarounds and they still don't work right.
Also, there are times when you update COGS on the orders report and it does not translate to any changes on that month's profit and loss. The data is either lagging or not updating. And that is even after doing a manual refresh on the P&L. This app has way too many bugs. I think you will be better off with Zapier and Google sheets.
Thank you for your honest feedback. We truly understand how frustrating this experience must be, especially when it impacts your ability to trust the numbers.
First, we want to acknowledge that we should have been more transparent about known issues. Your feedback is completely valid, and we’re taking this as an important lesson to improve how we communicate bugs and product limitations to our users.
Regarding the PayPal transaction fee issue, you are correct. This is a known issue related to how fees are currently calculated in certain cases, and our team is actively working on a fix targeted for release soon. We sincerely apologize for the inconvenience this has caused.
For the “Returns and Refunds” behavior: the app currently calculates revenue based on Shopify’s Total Sales, which includes order adjustments such as item removals or substitutions.
That said, we completely understand your use case, especially with stores that capture payments after fulfillment, and agree that this does not accurately reflect true business performance in these scenarios. We’ve shared your feedback with our product team to improve how these cases are handled in future updates.
We’re really sorry that this has led you to manually reconcile data that’s the exact opposite of what we aim to achieve. If you're open to it, we’d love to work with you directly to review your data and suggest the best possible workaround while improvements are being rolled out.
Thank you again for your candid feedback; it helps us improve.
Best regards,
Harper
TrueProfit Team
I have been using TrueProfit for over a year at this point and I have to admit that not having a profit calculator is biggest mistake a shop can do. You have to know where every dollar or euro goes to. TrueProfit goes very deep in to making sure you track every cent with complex tracking and I loved that Durra helped me setup all that up. 5/5 tool.
Hello Carholics store admin,
Thank you so much for your kind words! We're thrilled about your positive experience.
We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/
If you have any further questions, please contact us via live chat or at support@trueprofit.io.
Best regards,
Durra
The TrueProfit team
support is fast and easy!
multi channel attribution model still yet to be polished
Hello hugbel store admin,
Thank you again for your kind words — I’m really glad to hear that you're enjoying your experience with TrueProfit!
I also wanted to introduce a powerful new feature you might find helpful:
You can now use Product Analytics to track the performance of each individual product in your store. This feature gives you detailed insights into revenue, cost, profit, ROAS, and more — all broken down by product. It’s a great way to identify top performers, spot underperforming items, and make smarter business decisions.
You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11330258-product-analytics-overview
Best regards,
Grace
TrueProfit Support Team
Finally clarity on how profitable our 7 country, four currency 10k monthly customers in 6 different shipping zones with 8 different payment providers with different fee rates, business truly is :D
No more manual spreadsheet handling, that alone is worth the price.
Hello Lanbiotic GmbH store admin,
Thank you so much for your kind words! We're thrilled about your positive experience.
We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/
If you have any further questions, please contact us via live chat or at support@trueprofit.io.
Best regards,
Durra
True Profit
I have used this app for several years and it it just what I needed to track my costs in real time.
Hello Obnoxious Golf store admin,
Thank you so much for your kind words! We’re thrilled to hear about your positive experience with TrueProfit.
We also wanted to let you know about helpful feature: Transaction Fee Sync. This automatically pulls transaction fees directly from Shopify Payments and PayPal, giving you more precise profit calculations without the need for manual updates.
You can learn more about how to set it up here:
https://helpdesk.trueprofit.io/en/articles/11325244-set-up-transaction-fees
Best regards,
Vani
TrueProfit Support Team
Great app for keeping an eye on your main metrics. The support was also great when I ran into a bug -- shout out to grace!
Hello GetUp Alarm store admin,
Thank you so much for your kind words and your honest feedback! We're committed to improving the product day by day to better meet customers' needs, so your feedback is already being recorded by our team.
We also wanted to let you know about a helpful feature: Mobile app integration. This allows you to integrate our app on your mobile for easier checking of the data and making quick decisions on the business plans.
You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11330581-using-the-trueprofit-mobile-app
Best regards,
Grace
I am still in the free trial of this app to see if it will do what I need it to, but so far it is very close. If you use a common shipping software like shipstation or shipbob or shopify native you can sync your shipping costs in and get a very close to accurate view of true costs/profit. You can build in an order charge if you use a fulfillment center but you can't build in an item pick charge (you need to estimate the average picks per order). Other than that it syncs with my ad platforms & I can ad all other expenses to see close the true profit for each order. Customer service has been helpful as well. Thank you Durra for quickly answering my questions :)
Hello Interior Delights store admin,
Thank you so much for your kind words and your honest feedback! We're committed to improving the product day by day to better meet customers' needs, so your feedback is already being recorded by our team.
We also wanted to let you know about a helpful feature: Mobile app integration. This allows you to integrate our app on your mobile for easier checking of the data and making quick decisions on the business plans.
You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11330581-using-the-trueprofit-mobile-app
Best regards,
Durra
TrueProfit Support Team
"Amazing support from Vani! She was incredibly helpful in setting up my collaborator access and making sure my custom shipping data was accurate. Fast, professional, and very knowledgeable. TrueProfit is a must-have for any Shopify owner looking for real clarity on their net profit. Thank you, Vani!"
Hello BlushFashionstore store admin,
Thank you so much for your kind words and your honest feedback! We're committed to improving the product day by day to better meet customers' needs, so your feedback is already being recorded by our team.
We also wanted to let you know about a helpful feature: Mobile app integration. This allows you to integrate our app on your mobile for easier checking of the data and making quick decisions on the business plans.
You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11330581-using-the-trueprofit-mobile-app
Best regards,
Vani
TrueProfit Support Team
Excellent customer service. One of the most useful apps as it tells you exactly where you are loosing money and how to fix it
Hello Frome store admin,
We appreciate your lovely feedback! It's truly great to know about your positive experience with our app so far.
By the way, we also wanted to let you know about a helpful feature: Ad Spend Sync by Campaigns using Custom Rules. This allows you to customize how your ad spend is tracked based on specific campaign rules, giving you more accurate performance insights.
You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11325240-set-up-ad-spend-sync-by-campaigns-using-custom-rules
Best regards,
Grace
TrueProfit Support Team
Grace was very helpful and there customer service is very quick
