Shopify Collective

Why is the burden of onboarding and convincing other merchants to use Collective falling entirely on us? Shopify should be actively promoting this feature and driving merchant adoption. When I reach out to potential partners, I'm frequently met with skepticism. One merchant explicitly asked how they could verify I was a real business and not a scammer. Others have told me they immediately delete Collective invitations from unfamiliar stores out of distrust.

Shopify, you’ve built a tool with massive potential to benefit your merchants, but the lack of platform-level backing and verification makes it incredibly hard to use. You need to step up the education, marketing, and security trust-marks so we don't have to do all the heavy lifting.