TrueTracked: Ad Attribution

Really useful app if you run ads across multiple channels.

What I like most is being able to open an order and see the full customer journey instead of relying only on what facebook ads or google ads says. Some of our customers convert much later, so this gives us a much better idea of what actually influenced the sale.

We also use the first party conversion tracking, so we don't need another app or separate service just for server side tracking. It's nice having the tracking and attribution all in one place.